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Building Industry Eminence of our Experts Government Industry

DRAFT. Building Industry Eminence of our Experts Government Industry. September 3 rd 2014. The “Eminence” Roadmap. I am an influencer!. I can’t believe I have so many followers!. Industry Eminence. I have transformed myself into a ‘Brand ’ Evangelist !. Social ‘New Age’ Eminence.

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Building Industry Eminence of our Experts Government Industry

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  1. DRAFT Building Industry Eminence of our ExpertsGovernment Industry September 3rd 2014

  2. The “Eminence” Roadmap I am an influencer! I can’t believe I have so many followers! Industry Eminence I have transformed myself into a ‘Brand’ Evangelist! Social ‘New Age’ Eminence Standard Activities • Blogging and commenting on blogs • Promotion across various digital channels • Increasing your mindshare in external channels • Podcasts/ Webcasts for outside agencies • Building a network of advocates • Speaker at events/conferences • Byliners • Segment articles in journals, publications

  3. Social goals for the year 1 GET BLOGGING Be aware of the target for blogs for the year - 30 minutes 6 times a year = once in two months 2 GET ENGAGED Concentrate on one thing – BLOGS & COMMENTS! - Marketing will promote that and do other things • GET EDUCATED • Raise your hands if you want crash courses on specific things to increase your digital eminence • 1-1 with social media coaches – On-demand program • Join and participate in the Eminence Activation HUB on tips and tricks in social media • Participate in the Select Eminence Activation program 3

  4. Digital Presence for Government 1 2 3 Social Media Tracking Results - Government Our ability to influence is high with greater participation by our SMEs Low membership – potential to reach more professionals and engage in discussions/ groups Social Media Tracking Results – SME – Example: Paul Dommel

  5. Government - Segment Editorial Calendar 1 2 3

  6. Channels for promoting blogs/ papers 1 2 3 Government External Government Internal Government Cross-Amplification

  7. 1 2 3 Promotion of Economic Vitality Paper – An Example

  8. 1 2 3 Paul Dommel’s Blog – Example Share on social channels Usage Stats for the blog Bounce rate - The percentage of total visits that were single page view visits. In other words, the person read the blog post and exited without reading other blog content. 31Shares 2Likes 2Shares 45Tweets Majority of activity in - 1st Week & Jul’14 Total Unique Visits - 74 Avg. Viewing Time - 2:35 Bounce Rate - 64% Higher bounce rate is not good since viewers are spending less time reading your blog and attention span moves to something else on the page Source: bitly tracker timeline for May – Jul 2014

  9. 1 2 3 Blog and Comment • Leverage your colleagues blogs! • Build on the story • Voice your opinion • Comment/ Respond to their blogs • Promote their blogs

  10. 1 2 3 Crash Courses • Eminence Activation HUB • Aggregates training and content for industry and domain SMEs • Join the Eminence Activation HUB today • Join the Government Eminence Activation HUB to shape new thinking with like-minded peers • On-Demand Model • SME mails coaching request • Aligned coach responds and sets up meetings • Ongoing coaching on various topics Select Social Eminence Program Devise a PERSONALIZED roadmap for social growth and success Increase your visibility and influence

  11. Thank You • Contact the team for any questions/ clarification • Public Sector Social Eminence Program Leads: • ArthiSridharan(ArthiSridharan/India/IBM) • SumeetKad(SumeetKad/India/IBM) • IBM Social Media Experts: • Tyrona Heath (Tyrona Heath/ATLANTA/Contr/IBM) • Raluca Georgiana Popa(Raluca Georgiana Popa/Romania/IBM) • MeghnaKhatee(Meghna J Khatee/India/IBM)

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