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Kiss 101 Q2 2012 Rajar Results

Kiss 101 Q2 2012 Rajar Results. Kiss 101 transmission area. Topline Highlights – Q2 2012. Kiss 101 is commercial market leader with 477,000 On average listeners listen to Kiss for 6.9 hours a week

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Kiss 101 Q2 2012 Rajar Results

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  1. Kiss 101 Q2 2012 Rajar Results

  2. Kiss 101 transmission area

  3. Topline Highlights – Q2 2012 Kiss 101 is commercial market leader with 477,000 On average listeners listen to Kiss for 6.9 hours a week In total Kiss listeners listen for 3.3 millionhours each week, an increase of 270,000 hours on the year Kiss has a market share of 6.4% amongst all adults 15+. Kiss is commercial market leader for reach and share amongst 15-24s15-34s and 15-44s Our strongest audience is 15-44s in which we are commercial market leader with 400,000listeners Kiss 101 has 222,000 ABC1 listeners, and 348,000Housewives, a 21% increase on the year and 22%increase on the quarter Breakfast reaches 215,000listeners, an increase of 1% QoQ and 2%YoY 9-12pm now reaches 228,000listeners, an increase of 10%QoQ and 17%YoY 12-3pm is market leader and reaches 206,000listeners, an increase of 18%QoQ Drive at 3-7pm is number one for reach with242,000 listeners KISS 101 is part of KISS UK which reaches 4.4 millionadults across the UK Source: Rajar Q2 2012

  4. Kiss 101:Demographic Profile 45+ 35-44 Female C2DE 25-34 Male ABC1 15-24 Source: Rajar Q2 2012

  5. Age vs. Comps Average Age 31 35 41 34 40 42 31 38 Source: Rajar Q2 2012

  6. Weekly reach Adults: Kiss vs. other stations in it’s TSA 000S Source: Rajar Q2 2012 * Station TSA doesn’t cover all of Kiss TSA

  7. Weekly reach 15-24s: Kiss vs. other stations in it’s TSA 000S Source: Rajar Q2 2012 * Station TSA doesn’t cover all of Kiss TSA

  8. Weekly reach 15-34s: Kiss vs. other stations in it’s TSA 000S Source: Rajar Q2 2012* Station TSA doesn’t cover all of Kiss TSA

  9. Weekly reach 15-44: Kiss vs. other stations in it’s TSA 000S Source: Rajar Q2 2012 Station TSA doesn’t cover all of Kiss TSA

  10. % of Kiss listeners who listen to other stations There are 318,000 (67%)Kiss listeners who don’t listen to Heart West Country There are 421,000 (88%)Kiss listeners who don’t listen to Capital South Wales. There are 433,000 (91%)Kiss listeners who don’t listen to Real 183,000(38%) of Kiss listeners don’t listen to any other local commercial station Source: Rajar Q2 2012

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