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Kiss 105-108 Q1 2013 Rajar Results: Market Leader in Commercial Radio

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miya
10 diapositives · 235 Views · Aug 04, 2014

In Q1 2013, Kiss 105-108 solidified its position as the commercial market leader, reaching 476,000 listeners weekly—up 4% QoQ and 2% YoY. With a market share of 7.7%, Kiss listeners tune in for an average of 7.6 hours each week. The station excels with demographic groups, particularly 15-34-year-olds, attracting 313,000 listeners and holding a market share of 22.8%. Key programs like Breakfast and Drive continue to lead with 237,000 and 265,000 listeners, respectively, reinforcing Kiss's dominance in the market.

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Kiss 105-108 Q1 2013 Rajar Results: Market Leader in Commercial Radio
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  1. Kiss 105-108 Q1 2013 RajarResults

  2. Key Highlights – Qtr1 2013 Kiss 105-108 is commercial market leader, now reaching 476,000listeners each week – up 4% QoQ and 2% YoY Kiss’ market share is 7.7% On average a Kiss listener tunes into the station 7.6 hours each week, equating to a total of 3.6mhours listened each week Kiss reaches 338,000 Housewives and 220,000ABC1 listeners each week Kiss is number one for reach and share in the commercial market amongst 15-24s, 15-34s and 15-44s 15-34s are our strongest audiencein which we reach 313,000 with a market share of 22.8% Breakfast remains commercial leader with 237,000, up 7% QoQ and 9% YoY Drive remains the number one commercial show in the region with 265,000 listeners Kiss 105 is part of KISS UK which reaches 4.1 million adults across the UK Source: Rajar Qtr1 2013

  3. Kiss 105:Demographic Profile 45+ 35-44 Female C2DE 25-34 Male ABC1 15-24 Source: Rajar Qtr1 2013

  4. Weekly reach All Adults: Kiss vs. other stations in its TSA Source: Rajar Qtr1 2013 * = Station TSA doesn’t cover all of Kiss TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly 000s 000S Source: Rajar Qtr1 2013

  5. Market Share All Adults: Kiss vs. other stations in its TSA Source: Rajar Qtr1 2013 * = Station TSA doesn’t cover all of Kiss TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly % 000S Source: Rajar Qtr1 2013

  6. Weekly reach 15-34: Kiss vs. other stations in its TSA Source: Rajar Qtr1 2013 * = Station TSA doesn’t cover all of Kiss TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly 000s 000S Source: Rajar Qtr1 2013

  7. Market Share 15-34: Kiss vs. other stations in its TSA Source: Rajar Qtr1 2013 * = Station TSA doesn’t cover all of Kiss TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly % 000S Source: Rajar Qtr1 2013

  8. Weekly reach 15-44: Kiss vs. other stations in its TSA Source: Rajar Qtr1 2013 * = Station TSA doesn’t cover all of Kiss TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly 000s 000S Source: Rajar Qtr1 2013

  9. Market Share 15-44: Kiss vs. other stations in its TSA Source: Rajar Qtr1 2013 * = Station TSA doesn’t cover all of Kiss TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly % 000S Source: Rajar Qtr1 2013

  10. Kiss 105-108 TSA Map