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The People s Choice

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The People s Choice

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    1. The Peoples Choice Ein Klassiker der Medienwirkungsforschung

    2. The Peoples Choice - Gliederung Einleitung Die Wahlstudie Zentrale Ergebnisse Two-Step Flow of Communication und Meinungsfhrerkonzept Verstrker-Hypothese Auswirkungen / Einordnung in die Medienwirkungsforschung Kritik / Fazit

    3. The Peoples Choice - Einleitung Erie-County Studie von Paul F. Lazarsfeld, Bernard Berelson und Hazel Gaudet Studie zum Wahlverhalten whrend der Prsidentschaftswahlen 1940 in den USA Zentrale Fragen: ... How and why people decided to vote as they did? What were the major influences upon them during the campaign of 1940? Ziele: Analyse des Wahlverhaltens Prozess der Meinungsbildung Einflsse zur Einstellungsnderung berraschende Ergebnisse

    4. The Peoples Choice - Ausgangssituation Stimulus-Response-Modell (Lasswell, 1927)

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