Aroma and Persuasion

Mar 29, 2014

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Smell is multifaceted. Odor means" many things. It functions as:a boundary-marker, distance maintainera status symbola method of identity managementa cultural marker. Aroma: the neglected child in the persuasion family. Smell is the one sense you can't turn offSmell, fragrance, and aroma are

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Aroma and Persuasion

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Ethics and Persuasion

Ethics and Persuasion. “If you’ve got em’ by the balls, their hearts and minds will follow” General George S. Patton. Ethical issues are bound up in the use of communication. Every interaction involves a “content” and a “relationship” dimension, either of which may entail ethical implications.

821 views • 32 slides

Assertiveness and Persuasion

Assertiveness and Persuasion. What comes to mind when someone says you are: . Assertive Persuasive Aggressive Passive Manipulative Controlling. Personal Assessment. Do you already know your level of assertiveness, persuasiveness?

745 views • 18 slides

PROPOSALS and PERSUASION

PROPOSALS and PERSUASION. A Guide for Creating Effective Proposals Based on Anderson, Paul V. Technical Writing: A Reader-Centered Approach , and Markel, Mike. Technical Communication, 9 th ed. 2010. (432-453). Proposal.

355 views • 19 slides

Persuasion and Risk

What is risk?. Risk isThe likelihood that the actual results will differ from expectations (Morris, 1998)A potential negative impact to an asset or something of value from some process or event (?Risk", 2007). Sources: Morris, M. H. (1998). Entrepreneurial Intensity. Quorum Books: Westport, CT.

436 views • 33 slides

Language and Persuasion

Language and Persuasion. Philip K. Dick, “The basic tool for the manipulation of reality is the manipulation of words.” Richard Moore, “Language is a field of battle, the media is the artillery, and vocabulary is the ammunition.”. Language and credibility. Bush-isms

498 views • 18 slides

Persuasion and Influence

Persuasion and Influence. Trainer: Betty Stallings www.bettystallings.com bettystall@aol.com. Influencing Key Stakeholders. Executives Staff Current Volunteers Board Prospective Volunteers Funders ????. Cardinal rules of Influence….

288 views • 7 slides

Persuasion and campaigns

Persuasion and campaigns. Administrative research. Lazarsfeld distinguished between critical and administrative research by noting that administrative research: Is carried out in the interest of powerful organizations or government Takes the existing media system for granted

374 views • 23 slides

Rhetoric and Persuasion

Rhetoric and Persuasion. What is rhetoric?. A way to manipulate language to convey a message. There are many forms, but we will focus on three different types: Alliteration Repetition Analogy. Alliteration. Repetition of sounds. Used for emphasis Example

309 views • 18 slides

Rhetoric and Persuasion

Rhetoric and Persuasion. Exploring Rhetorical Appeals. There are three main types of Rhetorical Appeals: Logos (Logical Appeal) , Pathos (Emotional Appeal) and Ethos (Ethical Appeal).

553 views • 25 slides

Attitudes and Persuasion

Attitudes and Persuasion. 10.29.12. Key concepts. Social norms to influence behavior Descriptive – What does everyone else do? Injunctive – What should everyone do? *concept of social proof Messages more effective when both norms suggest same behavior (littering, towel re-usage, etc.)

295 views • 9 slides

Advocacy and Persuasion

Advocacy and Persuasion. Applying New Knowledge Northwestern High School Mr. Medoff and Mrs. Avery 1/30/12 – 2/3/12. Day 1. Day 2. Day 3. Day 4. Day 5. Objective (day 1). Students will Confirm understanding after reading, viewing, and/or listening to a text

567 views • 50 slides

Persuasion and Rhetoric

Persuasion and Rhetoric. What is Rhetoric?. Aristotle: (384-322 B.C.E) Greek Philosopher “the ability to see what is possibly persuasive in every given case” (Rapp 1). Contemporary Definitions: -Using language effectively to please or persuade -Persuasive speech or writing.

249 views • 4 slides

Persuasion and Propaganda

Persuasion and Propaganda. Survey Lit. Questions to Consider. Purpose: What are you trying to convince your audience to think and/or do? Audience: Who are you trying to convince? What are their likes, dislikes, prejudices?

483 views • 34 slides

Persuasion and Propaganda

Persuasion and Propaganda. Persuasion . The attempt to convince others to do something or to change a personal conviction or belief of their own free will. Propaganda. A particular form of persuasion that tries to convince people to accept an idea or belief without thinking for themselves.

409 views • 18 slides

Persuasion and Arguments

Persuasion and Arguments. PERSUASION. CONVINCE. ___________________ -argument or attempt to ___________ others to think or act a certain way. Authors will use ___________ Claims are: As readers, we should ______________ arguments and claims to see if they make sense.

207 views • 7 slides

Propaganda and Persuasion

Propaganda and Persuasion. What is Propaganda?. Propaganda is the spreading of ideas, information, or rumors for the purpose of helping or injuring an institution, a cause, or a person. . Where is Propaganda found? . Advertisements Newspaper and Magazine Articles Political Cartoons.

468 views • 20 slides

Persuasion and Argument

Persuasion and Argument. Using SOAPSTone and Rhetorical Appeals. Argument. Addresses a specific PURPOSE Directed at a specific AUDIENCE Key issues Anticipated objections Gathered support Logical reasoning THESIS, THESIS, THESIS supported by premises. Organization. Order of importance

361 views • 15 slides

Persuasion and Rhetoric

Persuasion and Rhetoric. Rhetoric is “the faculty of discovering any particular case all of the available means of persuasion.” -Aristotle. Background . In the fourth century B.C., Aristotle identified the three key elements of a persuasive argument. They are as follows: Logos Pathos Ethos.

321 views • 10 slides

ARGUMENT AND PERSUASION

ARGUMENT AND PERSUASION. Definitions. Argue —defend a side of an issue; give reasons for and against a claim Persuade —convince someone to accept a viewpoint or take action. Elements/goals of persuasion. Claim = opinion Support = evidence Counterarguments = opposing points of view

457 views • 23 slides

Humor and Persuasion

Humor and Persuasion. Mitch Earleywine , Ph.D. $43,000,000,000. Health Relationships Creativity Talent Negotiation Persuasion*. What humor can do. Attention (Initial and sustai Memory (recognition and r Liking (ad and brand) Purchasing intention. Type Relevance Style Audience

739 views • 60 slides

Language and Persuasion

Language and Persuasion. What’s in a Name?. Don’t give your kid a weird name Researchers studied 15,000 first names given to baby boys from 1987-1991. The more unusual the boy’s name, the more likely he was to commit a crime.

1.43k views • 19 slides

Argument and Persuasion

Argument and Persuasion. LOGOS. ETHOS. PATHOS. E T H O S. Ethical appeal. Ethos , a Greek term from which the word ethics derives, refers to the ethical appeal of the speaker or author. Speaker/author establishes credibility, authority, and/or a legitimate interest in the topic.

264 views • 25 slides

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