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The Six Week Campaign

The North Mason School District faces a crucial six-week campaign to secure a $49 million bond after four failed attempts since 1994. With a super-majority requirement for passage, the campaign aims to address a significant capital funding gap, improve facilities, and enhance student safety. Key objectives include building a new high school and renovating existing schools. The community's demographics and economic challenges complicate the campaign, but strategic communication and a clear plan can help mobilize support to achieve the necessary approval.

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The Six Week Campaign

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  1. The Six Week Campaign North Mason School District’s $49 million school bond

  2. The objective • Pass a $49 million bond • After four failed attempts since 1994 • Need a super-majority to pass (60%) • Need to fill a projected capital funding gap

  3. The fine print We have six weeks to pull it off

  4. Why you are here! • Times are tough • Nobody likes taxes • Every political issue seems polarizing today • The “Way we have always done it” doesn’t work anymore

  5. Are you ready for a campaign???

  6. North Mason Demographics • Approx. 20,000 population • 50% free or reduced lunch • 2,000 total students between four schools and alternate school • Highly military dependent • High retiree/snow-birds/vacation homes • High commuter population

  7. NM Bond History • 1988- YES 64.96% • Prior to that 1979 (60.3%) was the last bond approved • 1994- NO • Two attempts both 54% approval • 2002-NO 34.93% approval • 2006-NO 54.59% approval

  8. The previous effort • 2009: $54 million bond • $1.77/1,000 • Total tax rate of $4/1,000 • Replace middle school, update high school, improvements to elementary schools • Failed with 48% approval • Resulted in a $3.2 million Capital Facilities Levy that ran the next election. • Passed with 52%

  9. This plan Build a new High School • Renovate the current high school to become the middle school • Transfer district administration to the old high school “annex” building • Build a covered play area at one elementary school • Relocate a play area at another elementary school • Security upgrades

  10. How to start

  11. KISS=Keep It Simple Silly • Have a plan • Identify the “shiny thing” • Alter your message to your audience • Be aware of emotion vs. facts

  12. Who do you talk to?

  13. How do you communicate?

  14. Where Is Matt?

  15. Phone a friend • Craig Patti • craigpatti@msn.com • 360-790-1472 • Michael Young • theyoungs802@msn.com • 360-265-4941

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