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Building A Successful Business Using The Internet Session 10 Monetise and Monetise It!

Building A Successful Business Using The Internet Session 10 Monetise and Monetise It!. Goals Of Session 10. Begin implementing your DAY 4 Monetisation plan. Learn how to transition your KFCPs: Visitor-oriented, keyword-focused Content Content with Most Wanted Response (MWR)

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Building A Successful Business Using The Internet Session 10 Monetise and Monetise It!

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  1. Building A Successful Business Using The Internet Session 10 Monetise and Monetise It!

  2. Goals Of Session 10 • Begin implementing your DAY 4 Monetisation plan. • Learn how to transition your KFCPs: • Visitor-oriented, keyword-focused Content • Content with Most Wanted Response (MWR) • Content with MWR leading to monetisation • Meet Day 10 Learning Objectives: • What to understand • What to accomplish

  3. Look How Far You Have Come!

  4. Five Steps To Monetising Step 1. Decide if it's the right time to Monetise. Step 2. Review, improve, and implement your M Plan. Step 3. Use Monetise It! to… • Create new content. • Sell advertising. • Build (PPC) campaigns. Step 4. Keep moving forward on the C-T-P-M path. Step 5. Never Stop Learning.

  5. Step 1. Decide If It's Time • Hard criteria • Have at least 30 pages • Have at least 4 solid in-pointing links • Have at least 20 visitors a day • Soft criteria • Have created value for visitors • Have content focused on needs of visitors first, not need to make money • Have a clear VPP and voice • Real criteria • Imagine opening a bakery...

  6. Step 2. Review And Do "M" Plan • Review previous steps with new perspective: • DAY 4 monetisation plan. • Monetisation HQ articles. • Diversify with 2 to 3 income streams: • Make the most of AdSense. • Hard goods seller? Create a how-to e-book. • Affiliate? Offer special reports with links. • Travel site? Offer videos with links or for sale. • Joint venture with non-competitor. • Get more money from more visitors.

  7. Step 3. Use Monetize It! • MI! gets data from various sources: • MKL (demand, supply, notes) • Other areas of SBI! (stats, SE rankings, etc.) • From Google AdWords • MI! has 3 modules to help you: • Build new content by finding "content holes" • Sell advertising at highest rate • Build PPC campaigns

  8. Brainstorm It! vs. Monetize It! • Brainstorm It! builds and helps you manage your MKL. You use the Brainstormer module of BI! to add new words in the MKL that you can then analyse. • Monetize It! uses information already in the MKL. It does not alter what is there. It pulls data from your MKL and other sources to give you monetisation-relevant suggestions.

  9. Two New Brainstormers • The Ultimate Inside Lateralizer. It looks "inside" your site and traffic stats and brings back all keywords that have "found" your site. • The Ultimate Verticalizer. It uses the "collective wisdom" of the Web and SBI!. It discovers and returns "every keyword in the world" containing your Site Concept Keyword.

  10. The Power Is In The Database • All pages/info go into giant database. • Database stores, "knows" and does everything from... • updating sitemap XML file to • tracking spiders and SE listings, to • building/re-building site blog, to • tying every piece of data together. • Integrated "knowledge base" helps make better business decisions.

  11. Where The MI! Data Comes From • Master Keyword List • Stripped-down to keywords you'll use: • stay focused, not wasting effort on "no-fits" • don't abuse Google PPC resources with "wasted words" • MKL Notepad notes you made • Existing Internal Data Elsewhere • your Web pages: specific keywords, # of visitors finding each page, # finding you for each keyword • your SE HQ rankings, analysed per your goal • Outside Source: Google AdWords

  12. Getting Started With Monetize It! • After you've built 30 pages, a drop-down menu appears in the Brainstormer and Master Keyword List sections of Brainstorm It!, showing: QUICK JUMP TO: BRAINSTORM IT! Brainstormer Master Keyword List MONETIZE IT! HOME Content-Building Ad-Selling PPC-Buying

  13. Step 4. Keep Moving Forward • You now know how to build a Web site that works. • Use the "Business-Building Checklist" as a compass. • With solid cash flow, is "next level" • Hire and delegate? • Start another site, or two? • Have faith in C-T-P-M: • http://case-studies.sitesell.com/ • http://results.sitesell.com/ • Do/live the Action Guide.

  14. Step 5. Never Stop Learning • Monetization HQ. Articles on monetization models. • Tips 'N Techniques HQ. Additional cream-of-the-crop information, tips, and how-to strategies. See... • Put On Your Blinders And Focus • BAM vs. Intelligence • Ken's Best Advice on Success • The Way of the Tortoise • Overwhelmed? -- A Post by Ken • SBI! Resources HQ. The best non-SiteSell) products. • Traffic-building HQs. Reached via Site Central.

  15. Transitioning Your KFCPs • When implementing monetisation, you'll likely need to make a transition in your KFCPs from: • Visitor-oriented, keyword-focused Content only to • Content with Most Wanted Response (MWR) to • Content with MWR leading to monetisation • Review "Your Most Wanted Response" in MHQ: • Summary in HTML • Full Article in PDF • With no clear MWR, your visitors will not take the (money-making) action you want them to take.

  16. What's The Secret To Success? • There is no secret or shortcut. A real business, one with enduring, growing value, requires hard work and dedication. • By following the Action Guide (video or written), you can optimize 100% of your business-building time. • Even if you have time for only one hour per week, you will succeed. It will just take longer. That's all. "Hard work" is about consistency and just doing it. • Determination works. Commit now to succeed. Decide now to accept nothing less. Keep moving forward even if it's just a small step per week. • Bring yourBAM and you will succeed!

  17. Celebrate Your Achievements!

  18. Class Exercise • Describe how you would transition one of your KFCPs from "content only" to "content with MWR" to "content with MWR leading to a monetising action." • Review your MKL with a view to trimming it later for MI!. • Finish class exercises from previous sessions. • Continue building TIER 2 and 3 KFCPs.

  19. Questions? • Master Keyword List • Site Content Blueprint • VPP - Valuable PREselling Proposition • Selecting/Changing Look & Feel • Building/Editing Home Page • Building TIER 2/3 Pages • Libraries - Link, Graphic, Form Build It!, Content 2.0 • Blog Page, Autoresponder, E-zine

  20. Your Business-Building Homework • Follow the Guide. • Nourish your BAM. • Make CTPM your mantra. • Continue building KFCPs. • Participate in the SBI! Forums. • Enjoy much success and let us know! Any Questions? E-mail Me. sbi.warren.holland@gmail.com SiteSell Education

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