Color in Fashion

1. Colorin Fashion Adapted from UEN

2. Color • Is a ray of light, the source of all color • Is perceived by the eye and interpreted by the brain • Is an internal sensation expressed when colored light waves stimulate the eye • Is light broken down in electromagnetic vibrations of various wavelengths • o Longest-red • o Shortest-violet

3. Illusion

4. PIGMENTS • Are substances that can be ground into fine powders and used for adding color to dyes and paints • Were derived from animal, mineral, and vegetable sources • Are now produced through chemistry

5. Color • The color wheel • Is the basic tool we use when working with color • Is based on the standard color theory known as Brewster/Prang

6. PRIMARY COLORS Red, Yellow, and BlueCANNOT BE MIXED FROM OTHER PIGMENTS SECONDARY COLORS Orange, Green, and Violet ARE MADE BY MIXING EQUAL AMOUNTS OF TWO PRIMARY COLORS

7. TERTIARY COLORS: • Are red-orange, red-violet, blue-green, blue-violet, yellow-green, and yellow-orange • ARE ALSO KNOWN AS INTERMEDIATE COLORS • THERE ARE SIX OF THEM • ARE MADE BY MIXING AN EQUAL AMOUNT OF A PRIMARY COLOR AND A SECONDARY COLOR

8. COLOR IS AFFECTED BY: • TEXTURE • ARTIFICIAL LIGHTING • NATURAL LIGHTING

9. WARM COLORS • ARE REDS, YELLOWS, AND ORANGES • ARE ADVANCING • CREATE FEELINGS OF WARMTH, ACTIVITY, AND EXCITEMENT

10. COOL COLORS • ARE BLUES, PURPLES, GREENS • ARE RECEDING • CREATE FEELINGS OF COOLNESS, CALMNESS, AND RELAXATION

11. NEUTRAL COLORS • COLORS NOT FOUND ON THE COLOR WHEEL • ARE WHITE, BLACK, GREY, BROWN, BEIGE, TAN & CREAM AND ARE OFTEN USED AS NEUTRALS

12. COLOR • To maintain or decrease attention and apparent size, to appear taller and slimmer • Cooler hues • Darker values • Duller intensities • Close contrasts • Examples: navy, khaki, grape, charcoal, mauve

15. color • To increase attention and apparent size, to appear shorter and heavier • Warmer hues • Lighter values • Brighter intensities • Strong contrasts • Examples: shocking pink, pumpkin, tangerine, raspberry

17. Color personalities!! • To appear refined, romantic • Warm to cool hues • Lighter values • Dull, muted to medium intensities including pastels • Close contrasts, subtle • Examples: shell pink, lavender, misty rose, orchid, blue, peach, all pastels

19. Color Personalities!!! • To feel and appear happy, youthful, sportive • Warmer hues • Light to dark values • Medium to bright intensities • Strong contrasts, bold • Examples: coral, red, khaki, ivory, brown, camel, cinnamon, brick

21. Color personalities!!! • To appear mature, serious, somber, classic • Cool hues • Dark values • Dull intensities • Examples: navy blue, taupe, charcoal, maroon, gray, black

23. Color personalities!! • To feel and appear dramatic/exotic • Warm to cool hues • Dark values, deep • Bright intensities, rich • Strong contrasts, bold • Magenta, fuchsia, emerald green, royal blue, regal purple, sapphire, amethyst

25. Color Schemes

26. Monochromatic • Mono means “one”, refers to the tints tones and shades of one color • Possible color combinations are limitless! • Mint green and forest green • Generally calming, however it depends on the hue

28. Analogous • Often referred to as adjacent. Two, three, or four hues that lie next to one another on the color wheel. All hues have one hue in common. • Possible colors (Can include tints, tones & shades) • Yellow-green, yellow, yellow-orange, orange • Feeling created: can be calming or exciting depending on whether they come from the cool or warm side of the color wheel. • This color scheme is most effective if one of the hues repeats some aspect of your personal coloring… eyes, hair…

31. Complementary • Combine two colors from the opposite side of the color wheel. • Possible colors: red & green, blue & orange • Feeling associated: stimulating due to opposite visual characteristics. By dulling the intensity or value, calming effect may be achieved. • Can be very flattering to personal coloring, and versatile

34. Triad • Three colors equally spaced on the color wheel • Possible colors: tints, tones and shades of primary or secondary colors • Very exciting and stimulating if used in full strength.

36. Neutral • One, two, or three achromatic neutrals, may or may not vary in the degree of warmness or coolness, lightness or darkness, brightness or dullness • Possible colors: black and white, combination of browns • Effect: vary in mood depending on the degree of light and dark value contrast • Are most effective if the degree of lightness or darkness in your hair and/or skin coloring is repeated in the lightness or darkness of the clothing

38. Accented neutral • One color added to other neutrals to form a scheme. • Possible colors: black, white & red, browns with light blue • Effect: draws attention to the one added hue

40. Color Schemes Portfolio Pages

41. Color Schemes Portfolio Pages

42. Color Schemes Portfolio Pages • Two pictures of any two color schemes. • Explain which colors are in the design, and where the colors are. Tell what color scheme is created by the colors. • Explain the effect of the colors on the body. • Describe the effect of the scheme, does it draw attention, or is it calming?