Everything You Want To Know About E-Commerce Portal

1. Everything You Want To Know About E-Commerce Portal Actually, no one knows exactly when people started trading with one another and how this trading system evolved. Firstly, people exchange goods for goods, then metal coins for goods, and now money for goods. Transportation system also evoloved from horses and handcrafts to ships, trucks, and airplanes. Nowadays people are buying and selling goods with a new form of the channel called e-commerce that involves neither money nor transportation, at least not in the traditional sense. Now people sit in their houses, select the product, and make the payment through their credit or debit card and wait for the product to show up on the doorstep. E-commerce has grown tremendously in the last decade, it makes life more convenient for consumers and opening all kinds of new opportunities for businesses. Selling online can be directed at consumers or other businesses. Business to Consumer (B2C) involves the online sales of goods and services directly to consumers. Business to Business (B2B) refers to online selling products and services between businesses. Let's take a look at the benefits of these two type of business in e-commerce solutions Benefits Of B2b E-Commerce Solution • Business can purchase office supplies and equipment online and save money by automating the purchasing process. • Materials that go into the production or manufacturing of the product can be purchased online at a minimum cost. • Businesses get the opportunity to extend their reach and gather new customers. • If businesses already have B2C operations they can extend it to the business's clientele. Benefits Of B2c E-Commerce Solutions

2. • Businesses can communicate with their customers 24*7. • Businesses can offer a lower price to customers by selling products directly. • Price tags can be adjusted easily and instantly benefiting both the businesses and customers • It enhances the reputation of the businesses by projecting the larger picture. Let's discuss the features and services of the e-commerce portal Store Design Businesses get the option to design their own store or need professional assistance to design the store. They can also select from the available design templates which include online technical support and step to step guide to help with the design. Shopping Cart Shopping carts are different for different online portal, it may include progress indicator to help customers understand where they are in the transaction process, automatic calculation tax and shipping, customization design, and layout. Product Catalog Businesses have to take interest in checking how many products the online catalog is able to manage. They also have to check how easy to add the products and upload an existing product database. Payment Option Businesses have to integrate the payment processing option such as third party payment processing, merchant account, cheques, money orders, debit card, RFID (radio frequency identification). By applying the RFID technique in e-commerce logistics can increase the efficiency of the e-commerce logistics operating process and can monitor the whole logistics management process in a dynamic way. Security Features E-commerce portals must have the security features such as SSL (secure socket layer), password protection, access privileges for site information, data center security, risk tools that can help flag fraudulent orders, etc. Product Promotion This feature can include discounts or coupons, gift certificates, discount pricing, volume pricing, auto-responders. Some portals may offer cross-selling functions in which similar or complementary products are recommended when the user select products. Affiliate Marketing Module It can be a low-cost way to advertise through an affiliate program in which affiliates advertise the store and they earn the commission on each sale they generate. All sales, traffic, and earning must be tracked by the system. Order Processing

3. The service provider or software package may provide a number of ordering features such as viewing new orders by email, fax, or automatic notification to customers alerting them to any changes in the status of the orders. Integration With Back-Office Business Processes If businesses are relying heavily on the e-commerce portal then they need to more advanced feature that link e-commerce to the regular business operations such as inventory, ordering, shipping, and accounting. Website Analytics And Reporting Features They help businesses to track the sales, pages viewed by customers, referring sites and keywords customers use to find the products. Security And Privacy Issues For businesses, it is very important to consider the security and privacy issues related to e- commerce portal. Some common security threats include fraudulent use of credit cards, computer viruses, spam, and theft of computers or information. Consider these points for minimizing the security and privacy risks • Review the security features and services offered by the internet service provider, web designs, and software company. • Pay attention to the security alerts install the security patches as needed. • Regularly update software and scan for spyware and viruses • Regularly backups systems and information. These are the primary things that businesses have to analyze before showcasing their products on the specific e-commerce portal. Waki is one of the best portals where businesses get all the necessary features and functionality. It provides the best platform for the businesses to get great exposure and visible in front of larger audiences.