Our Radio 1 Breakfast Show Plan

1. Our Radio 1 Breakfast Show Plan By Ed watts, meganaspinall and maelangmead

2. What’s Radio 1 and their audience? • BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation (BBC) which also broadcasts internationally, specializing in modern and current popular music and chart hits throughout the day. Radio 1 provides other entertainment genres such as electronic dance, hip hop, rock, indie or interviews. • The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. • Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers. • It should offer a range of new music, support emerging artists, for example ‘BBC Introducing’ - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

3. Our Problem • From our work brief we have been issued with this task: Radio 1 currently have terrible ratings for their breakfast show. Create a 5-minute radio segment that show cases your journalism skills. You should create an entertaining segment that would interest Radio 1 listeners. Consider jingles and music.

4. OUR IDEAS – We came together and used these ideas to create our three and a half hour program. Following the task brief and using our research on the radio station we came up with the ideas below for our replacement program. These are appropriate, entertaining, and good fit the appropriate air time schedule. • WHAM! – 8 minutes long with song intervals this is a fun game to get people in a happy mood in the mornings. It involves members of the public phoning in and singing the chorus, “ Wake me up, before you go go..” with out tripping over the words. This will be an entertaining time slot and hopefully listeners will be turning on the radio just to listen. It will be Promoted on social media and the best attempt of the month will get a mystery prize. They will be judged on their pitch, tone, and self control to not laugh. In our opinion, we think the entertaining game suits the young audience profile with a sing-along classic. • Weird Illness remedies – 12 minutes with a 6 minute song break in which listeners are able to phone in after the talk and tell the listeners weird remedies for illnesses that might have been used by their grandparents, for example, putting garlic in your socks when you sleep. After the song break they can phone in and share their tips for those people off ill. This will be amusing and possibly even useful for those people off ill. This will suit our audience and feature, being for parents, toddlers and children who are off ill. Illness of course suits the topic of our feature.

5. Our five minute feature: Shining Artists. And weekly celebrity guest Our five minuteminute feature will fit into our program as it includes voxpops from the public where they give their opinion on what music artists they think will be popular this year. Then we will play one of their suggested artists to wrap it all together. The feature looks at new and upcoming music coming into 2018 and people’s opinion on who will shine including the presenters. Very much like ‘BBC Introducing’. It will also tie in with our Celebrity guest interview that will take place every Friday morning at 9:15am. Weekly celebrity guest interview – 9 minutes including the guests new song to fit in with the topic and our own five minute feature. This will be an interview with an artist who is bringing out their new album this year. After playing one of their new songs we will then finish with another three minutes of questionsand more of their old music to appeal to the audience. From these questions it will include Radio 1’s listeners questions for the celebrity, from either Radio 1’s twitter page or Text. This is going to push the radio program forward because it will be offering exclusive content for the listeners.

6. Guess the Celeb • For our 10 minute feature involving celebrities, we have decided to introduce a gameshow that will involve our listeners and Social Media, called Guess the Celebrity. Not surprisingly, the gameshow is where a brief clip is played where the celeb says “hello and good morning from radio 1”. After the clip, listeners will think of what celebrity it is while a song is being played. Listeners will then have the chance of calling in and giving their answers. All will be revealed after they call in and the lucky 3 callers will be given a prize if they are correct. Before the competition it will be warned it’s happening by Social Media. Successfully we feel it matches the school run subject. For example, if you’re in the car on the way to school or work and want to be entertained. The young listener will love this game!

8. Plans for Branded Visual Content:YouTube • For our programme to be extended for our audience, our celebrity guest interview feature with a well known artist will be recorded visually in the studio as well. This then can be posted on Radio 1’s YouTube channel to show the audience more of the emotions in the room and entertain them with a well known celebrity answering the people’s questions. Therefore fans of the artist will be interested in watching. Building then, more views on the channel, so making more money for the company. Shown below is an example of Radio 1 turning an interview from the radio into a YouTube video:

9. Plans for Branded Visual Content:Social Media • With Social Media such as Twitter and Facebook, our features in the breakfast show such as ‘Wham!’, ‘Shining Artists’ and ‘Guess the Celeb’. • Starting with Wham!, the game will be promoted and highlighted on Twitter, from showing every contestants attempt at Wham! Also we could advertise it to others who want to participate. This could increase more listeners of the station. • The weekly celebrity guest feature will include Twitter features as people following Radio 1’s twitter page, will have the chance of asking very well known and our favourite artists their questions. • Finally ‘Guess the celeb’ will be advertised on our website and social media before actual events. Therefore more people will listen in the morning meaning more licensing funds. • All of these social media uses will build dialogue with audiences through text and of course social media.

10. Plans for branded Visual Content:Website and Events Uses for the website will include the following: • Wham!: Previous gameshows will be available to listen to our sites users if they want to be entertained by a funny and witty gameshow. These will be available to download for users of our site. • All weird illness remedies will be available on the website for the ill people at home wanting to know, weird and curious cures. • On Radio 1’s website, a Shining Artists playlist will be shown to the public so they can discover new and upcoming music from artists you may not of heard of. This then promotes and develops these certain artists. Also like BBC Introducing stages, there will be stages of ‘Shining Artists’ of the new upcoming music being discovered by music lovers. Hopefully funds will be paid by the festival’s owners. • All of the previous website uses will bring money in by views of their webpage and possible advertisers wanting to be involved with Radio 1.