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What exactly is career coaching, and how can we use it?

What exactly is career coaching, and how can we use it?. Julia Yates University of East London. Objectives. Clarify what exactly career coaching is and how it can be used in guidance Find out about some coaching tools to use in your practice. Introductions. Careers advice.

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What exactly is career coaching, and how can we use it?

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  1. What exactly is career coaching, and how can we use it? Julia Yates University of East London

  2. Objectives • Clarify what exactly career coaching is and how it can be used in guidance • Find out about some coaching tools to use in your practice

  3. Introductions

  4. Careers advice Personal advisers Career counselling Career coaching Career consultant Career guidance Employability adviser

  5. Career Coaching and Career Guidance • Which is more goal-orientated? • Which is more effective? • Which is more directive? • Which is more private-sector? • Which has the better image? • Which is more likely to one-off?

  6. What is career coaching? • Evidence gleaned from various sources • Perceived differences • Similarities • Actual differences • How coaching can be used in the guidance context

  7. Perceived (but not actual) differences • Coaching is more goal orientated • Coaching is likely to last for several sessions • Coaching is more suitable for mid-career changers • Careers advice is more information-orientated • Careers advisers are more directive

  8. Enabling a person to move towards desired career goals in a fulfilling manner

  9. Helping people to make career decisions and transitions

  10. Choosing work, moving up in a profession, moving out by choice, finding work after job loss and planning for the end of paid work.

  11. Enabling self-reliance in the individual

  12. Structure • Agree that an intervention needs a structure • Structure usually includes a beginning, middle and end

  13. Ethical Code • Agree for the need for an ethical code covering • Confidentiality • Non-direction

  14. Differences • Range of theoretical approaches • Health, psychology, counselling, sport • Tools • Drawing, role-plays, story boarding, questionnaires, imagery, visualisation… • Regulation • Professional bodies have limited influence

  15. Coaching in Guidance? • Approaches, Models, Tools, Brand • For example: behavioural coaching • Approach – Skinner, Pavlov, stimulus-response • Model – GROW • Tool – “If all jobs paid the same…” • What works for you and what works for your clients

  16. My favourite coaching ideas • Share the process • Confidence in the process • Specificity of the contract / goal

  17. My favourite coaching tools • Rating scales • Drawing • Perceptual positioning • Visualisations

  18. My favourite coaching questions • The miracle question • If all jobs paid the same, what would you do? • If you knew you couldn’t fail, what would you do? • And then what would happen? • What else? • Tell me about a time when it wasn’t like that

  19. What to know more? • MA / Dip / Cert in Career Coaching at UEL • 1 day a month • j.c.yates@uel.ac.uk

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