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Mastering Search Engine Optimization Techniques for Internet Success

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waseem
33 diapositives · 460 Views · Aug 07, 2014

Join Dan Belhassen, Founder and President of Modern Earth Inc., as he unveils the secrets of Search Engine Optimization (SEO). In this engaging presentation, we explore how to navigate the vast landscape of the Internet, focusing on getting your website ranked on major search engines like Google. Learn about the importance of relevant keywords, optimizing web pages, building effective links, and tracking your rankings. Whether you're a novice or seasoned professional, this session will equip you with actionable strategies to enhance your online presence.

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  1. Search OptimizationTechniques Dan Belhassen greatBIGnews.com Modern Earth Inc.

  2. About your presenter • Dan Belhassen • Founder & President Modern Earth Inc., an Internet technology company • Website creators, online software developers, search engine consultants, elearning specialists, new media marketing specialists • Find me in my booth if you want to follow up • Presentation at Modernearth.net/lern2010

  3. How large is the Internet? • Estimates vary • How many websites on the Internet?

  4. How large is the Internet? • Estimates vary • How many websites? • Apr 1997 1 Million • Feb 2000 10 Million • Jul 2001 30 Million • Mar 2005 60 Million • Aug 2006 90 Million • Nov 2008 182 Million • Oct 2010 netcraft.com

  5. Finding Information Online • Two main types of resources: • Search engines • Website directories (ie: yahoo directory, dmoz) • We will focus on search engines

  6. Top Search Engines

  7. Getting Listed • Two methods • Paid placement • Organic results

  8. Organic Results • The “regular” “unpaid” results • Focus on Google • Majority of searches • Other major engines (such as Yahoo & MSN) use similar algorithms

  9. The Purpose of Google • Provide relevant search results • Make it seem magical • ``Googol`` means 1 followed by 100 zeros • The largest number that the founders could imagine • Misspelled as ``Google`` “Google's mission is to organize the world's information and make it universally accessible and useful.” http://www.google.ca/corporate/index.html

  10. How Google Works • Automated software crawls the Internet reading all website content (googlebot) • Uses over 200 factors to determine ranking • So, don’t mind my generalizations…

  11. How Google ranks sites • Ranking is generally based on a simple algorithm What your site is about Plus The “Importance” of your site

  12. What your site is about • What your site is about

  13. What your site is about • What your site is about • GoogleBot reads all content across all pages • Domain name • URL directories and file name • Page titles • Text headers • Text (regular site content) • Image alt tags • NOT “meta keywords”!

  14. What your site is about • Be careful! • Looks for overall “relevance” • Knows that “important” words appear 6-7% • Tries to not be fooled by “keyword spamming” • Can’t read graphical text!

  15. But Wait! • Who are you designing your website for?

  16. But Wait! • Always design your website for • Visitors (prospects) first • Search engines second • Conversion (clicks) is what matters • Importance of “meta description”

  17. The importance of your site • The “Importance” of your site

  18. The importance of your site • The “Importance” of your site • Based on “PageRank” • PageRank determined by • Who is linking to your site • How important they are • How “relevant” they are

  19. The importance of your site • The “transfer value” of a link is based on the number of outgoing links on the page

  20. The importance of your site • How do you know your PageRank? • Get the Google Toolbar • Free browser plug-in • Google.com

  21. Who’s out there? • Find out who is linking to your site • Use Google • link:www.mywebsite.com • Use Alexa.com

  22. Who’s out there? • All links were not created equal • Relevance of the link text • Nurse continuing education vs • click here • Relevance of the anchor page content • Is it relevant to your landing page?

  23. Now what? How to increase your website rankings

  24. Increasing Your Ranking • Step 1: Determine your keywords • Initially focus on 3-6 keywords • Keywords are actually phrases • (e.g. nurse continuing education seattle) • Research which words are actually used in searches • https://adwords.google.com/select/KeywordToolExternal • http://Wordtracker.com • See keywords driving traffic to competitors • http://compete.com

  25. Increasing Your Ranking • Step 2: Optimize your web pages • Domain name • URL directories and file name • Page titles • Text headers • Text (regular site content) • Image alt tags • May need to develop “landing pages” • A “home” for your keyword • Create landing pages for each keyword • Develop appropriate links to your landing pages

  26. Increasing Your Ranking • Step 3: Verify keywords are found • <search term> site:www.mywebsite.com • http://www.googlerankings.com/kdindex.php • Ensure that Google knows about all your pages • Set up a google site map • http://www.google.com/webmasters/tools/

  27. Increasing Your Ranking • Step 4: Train Googlebot to re-visit your site often • Learns how often to visit your site • Perform frequent updates to shorten “indexing wait” after major updates

  28. Increasing Your Ranking • Step 5: Link building campaign • Keywords used in links • Relevance of content on the anchor page

  29. Increasing Your Ranking • Step 6: Track your rankings • http://WebCEO.com • http://tools.seobook.com/firefox/rank-checker/

  30. Increasing Your Ranking • Step 7: Track your traffic • Website statistics (google.com/analytics) • Are keywords driving traffic to your site? • What are they doing when they get there?

  31. Increasing Your Ranking • Step 8: Begin again! • Back to step 1.. • Keep revising your process based on results

  32. What’s Next? • Resources • http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf • http://seobook.com

  33. Thank you! greatBIGnews.com modernearth.net Presentation available at http://modernearth.net/lern2010