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The Role of Big Data Analytics in the Travel and Tourist Industry

This blog discusses the impact of Big Data Analytics in the Travel and Tourist Industry in the present era and its disruption in the future.<br><br>Learn More at: https://bit.ly/3liDZug.

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The Role of Big Data Analytics in the Travel and Tourist Industry

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  1. The Role of Big Data Analytics in the Travel and Tourist Industry • Big data has been the most promising technology in this era. • All the major industries have adoptedBig Data Analytics to make their business operations hassle-free. • Among the industries, the most profitable one is Travel and Tourism.  • This is going to be a never-ending industry that will have continuous profits. • So, how has Big Data Analytics disrupted the Travel Industry?

  2. Impact of Big Data in Travel & Tourism • Travelers would generate dozens of data in all their regular activities which includes searching for the desired destinations, planning for activities within the nearby locations, food and much more. • All these details are to be recorded which can be completely managed by Data Analytics. •  The collected data can be used as insights for making decisions about the industry in the future. • Most of the Travel firms have already gone into Predictive Analytics to figure out the upcoming travel trends and implement them accordingly.

  3. Managing the Revenue • Right off the bat, the major challenge is to sell the product to the customers instantly. • The thing is, it should be sold at the correct rate at the correct channel. To make this happen, external data is a must.  • The internal data include customer expectations, number of available rooms in a resort, number of available seats in a hotel, current bookings, nearby locations to visit, food availability, and much more. • While the external data refers to other factors such as Weather conditions, flights/ other vehicle availability, local events, etc. Both these combined data is required to enhance a Travel & Tourism business.

  4. Handling the Reputation • Most of the businesses fail when they lack a reputation. Running a travel and tourism business will require great customer service. • It requires a lot of money, time, customer feedback insights, and much more. • By considering all these as data, one can provide a good reputation. • One can save positive ratings & reviews from the customers which can be maintained as a portfolio. It can bring in new customers to your business.

  5. Enhanced Customer Experience • Customer Experience is a major factor that influences every single industry. • A loyal customer is an essential thing which a business has to gather. • There are chances that they could influence other customers as well.  • In particular, Hotels and Resorts are the premier industries that deal with customers in person compared to others. • They would also work on multiple volumes of customer data, which can enhance the customer experience.

  6. Researching on the Latest Trends • Market Research is the next thing that has to be considered. • It includes the main competitors of your business. You can check for their growth rate, their recent works, marketing strategies, and much more. • You can check if you have done all these with the gathered data from competitors. • These data can help you in researching the strength, weakness, reputation, growth rate by comparing with your competitors. • In addition to this, businesses can also grab the current trends in the industry and work accordingly. 

  7. Targeted Audience • With the gathered data, one can start targeting the required audience in a hassle-free manner. It includes data such as expectations, special interests, etc. • For instance, there can be a couple of travelers whom you can come across. • It can be a person along with the family who is looking to travel for vacation purposes. • Start understanding their requirements, make sure it is feasible for you, make broad market research, get valuable feedback from your previous customers, etc to take your business to the next level. • This would help you in getting a loyal customer by satisfying their criteria.

  8. ToClose: • We can expect a great improvement in Travel & tourism sector by implementing Big Data in the current era. • However, other emerging and popular technologies such as Artificial Intelligence, Cloud Storage, Blockchain, etc are also taking an uprise here! Website : https://www.way2smile.com/ Phone : +91 73387 73388 E -Mail : bd@w2ssolutions.com Read More

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