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Mastering E-Commerce Trends and Strategies for Success Exam Review

Learn essential e-commerce insights for success, including Google PPC techniques, landing page optimization, and staying updated on upcoming trends. Get exam strategies, optimize PPC campaigns, and delve into customer personas.

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Mastering E-Commerce Trends and Strategies for Success Exam Review

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Presentation Transcript

  1. Review CI3103 Electronic Commerce Lecture by Dr JarekFrancik contributed by Prof. Jonathan Briggs Kingston University London 2011

  2. what we have learnt

  3. What we have learnt • Ecommerce is both easier and harder than it looks • Reputation is everything • There is much more about e-commerce than just front end: web services connect systems and partners • Landing pages form the starting points for visitor journeys • Google makes the most from PPC • Learn to prototype • Optimise and test! • Learn to create budgets • Develop skills for analysing the good and bad features of sites • Be prepared to make recommendations for changes • PPC campaigns must be carefully designed and monitored

  4. 5 Cool TrendsThe Future of E-Commerce Minority Report

  5. 5 Cool Trends • New interfaces • Mobile & Multi-channel • Social • The power of data models • Building on the work of others mash-ups, app integration, memes & viral, crowdsourcing, open source

  6. Strategies to Pass Exam

  7. Exam Regulations • OPEN BOOK • books allowed • lecture notes allowed (printed!) • no hand-written notes • no mock exam papers • no Kindle, sorry • no electronic devices except of approved calculators

  8. Strategies to Pass the Exam • Attend the Lectures – Read the Notes

  9. Strategies to Pass the Exam • Attend the Lectures – Read the Notes • Review the Activities • Hands-on Ecommerce • Evaluating a UK retailer • Customer Persona • SEO and PPC • ECommerce Terminology

  10. Strategies to Pass the Exam • Attend the Lectures – Read the Notes • Review the Activities • Read Mock Exam paper

  11. Strategies to Pass the Exam • Attend the Lectures – Read the Notes • Review the Activities • Read Mock Exam paper • Read a Book

  12. Merry ChristmasandHappy Exam!

  13. Merry ChristmasandHappy New Year!

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