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Working Smarter: Business Intelligence for Competitive Advantage in Real Estate

This conference presentation by Dean Whittaker delves into harnessing business intelligence to effectively meet real estate requirements. Explore strategies to identify potential clients based on internal and external market changes, and gain insights into leveraging innovative tools for targeted marketing. Discover the significance of timing in new business development and the importance of finding unique property features that appeal to prospective users. Utilize effective gadgets and tips that streamline the property marketing process, reduce inefficiencies, and maximize property value.

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Working Smarter: Business Intelligence for Competitive Advantage in Real Estate

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Presentation Transcript

  1. Colliers Central Region Conference 2006Working Smarter – B.I. Verses B.S.Gaining the Competitive Edge Presented by Dean Whittaker Whittaker Associates, Inc.

  2. Introduction • Working smarter by gathering and using business intelligence • Predicting companies with a real estate requirements • Targeting companies for special use properties • Gadgets & Gizmos: tools, tips, and tricks

  3. Business Intelligence • Reduce inefficiency in the marketing process • Focus time and effort highest probability of success • Minimize holding cost • Maximize property value

  4. What Creates a Real Estate Requirement? • Internal Change • Change in ownership • Change in leadership • External Change • Change in relationship w/customer • Change in competitive landscape • Change in technology

  5. Corporate Events Creating a Real Estate Requirement • Internal Changes • Employment • Sales • New Products • IPO • New Contracts • Others

  6. Corporate Events Creating a Real Estate Need (cont.) • External Changes • Regulations • Client • Competitor • Technology • Others

  7. Marketing Specialized Property • Getting, keeping and executing the assignment • Identification of unique attributes • Creating user profile • Finding the buyer/user

  8. New Business Development • Timing – new relationships • Getting past the “gate-keeper” • Locating the decision-maker • Differentiating yourself

  9. Targeting and Tracking Companies • Do versus buy • Measuring results • Heads up services

  10. Using Business Intelligence • Where to find it? • Web-based services • Other resources • How to use it • Lead development • Lead qualification • Tracking

  11. Gadgets and Gizmos • Tools • Tips • Tactics

  12. Information Tools www.ceoexpress.com www.hoovers.com www.google.com www.news.google.com

  13. Information Tools (cont.) • www.earth.google.com

  14. Information Tools (cont.) • Geographic Information Systems (GIS) • www.gisplanning.com • www.maps.google.com • Geographic Positioning Systems (GPS) • Cell Phone GPS • Hand-held GPS

  15. Discussion

  16. Summary • Working Smarter using business intelligence • Change creates real estate requirement • Look for unique property features • Profile target audience • Target decision maker • Gadgets and gizmos

  17. Contact Information Dean Whittaker or Dennis Burnside Whittaker Associates, Inc. 44 E. 8th Street, Suite 420 Holland, MI 49423 616-396-4500 www.whittakerassociates.com dean.whittaker@whittakerassociates.com dennis.burnside@whittakerassociates.com

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