5 Social Media Strategies that Can Do Wonder for Your B2B Brand

1. 5 Social Media Strategies that Can Do Wonder forYour B2B Brand It is 2020 and the craze around social media is a settled fact. If your B2B brand is still far from making the most of social media, you are at a disadvantage, friend. Do you say B2B companies are not a good fit for social media because they serve a niche audience? Well, that notion has become a thing of the past.

2. With social media becoming commonplace, leveraging this part of digital space can help your business reach more audience, foster collaboration, and improve communication flows. No wonder 83% of B2B marketers are using social media for brand promotions today! (source: contentmarketinginstitute.com) Humbly speaking, after having developed social media strategies of several B2B companies, we too think your B2B company needs to ride the social media wave sooner rather than later. So, here we are to share the strategies for building & strengthening your social media presence. Pro Pro Strategies Strategies – – Detailed Detailed Overview Overview 1. 1. Choose Choose Diverse Diverse Platforms Platforms Like the saying goes ‘Do not put all your eggs in one basket’, we would suggest you something similar when you are choosing the social media platforms. Instead of concentrating all your resources on one platform, think of leveraging a few other options as well. With 80% of B2B marketers using Linkedin for generating leads, the channel has certainly been effective in boosting B2B promotions (source: hootsuite.com). But, you know what? Do not turn a blind eye to other social media channels. Along with LinkedIn; Facebook, Twitter, and Instagram deserve to be in your list of priority as well. Wondering why? With 25 million business profiles on Instagram, the platform plays a catalyst in the B2B lead generation today. Further, over 75% of B2B companies are

3. marketing their services & products on Twitter (source: oberlo.in). And with 1688k + likes, the Cisco’s Facebook Page proves that the channel can be effective in sharing insightful posts and driving community interaction for B2Bs as well. So, you see, the more you grow your presence on social media, the better is its impact on your business and brand building. 2. 2. Humanize Humanize Your Your Brand Brand Sticking to a strict, cold, and mundane tone of communication is one of the biggest reasons why B2B brands continue to fail on social media. Keep in mind that B2B customers are humans too and you should make them relate to your brand. That's why the experts at any reputed internet internet marketing marketing agency agency in in India India recommend businesses to open up and be a little flexible. If you want to connect with your audience, put aside the corporate vanity. Your brand should come across as authentic, personable, and considerate of its audience on social media. Besides, whoever said humour is underutilised in B2B marketing is correct. Most of the B2B brands are too afraid to take that risk. But, MailChimp has been one of the brands to have nailed it! Be it the witty one-liners or creative artworks, this B2B brand can very well tap into the emotions of the audience with its good sense of humour. So, what are you afraid of? Liven up your B2B marketing with some doses of humour and humanisation.

4. 3. 3. Diversify Diversify Your Your Content Content We understand you have a niche audience to cater to, but you can survive without those jargon-loaded articles. Instead, create easy-to-digest content and help people understand how hiring your services is going to benefit them. Bench, an accounting firm, has been exemplary in this field. The firm has won the hearts of all Facebook followers by posting atypical content on self-employed or small business owners who have been benefited from engaging their services. Moreover, with 87% of B2B brands investing in video marketing, it is clear that the popularity of this content form is on the rise (source: hubspot.com). Along with videos, you can explore other options like infographics, ebooks, success & case studies, webinars, blogs, interviews, and so on. So, focus on content variation to make your brand stand out from the crowd. If you want to learn the art of utilising diverse & vibrant content, then take inspiration from Salesforce, a cloud-based software company. From long- form content to humorous GIFs and interesting social graphics, its Facebook and Twitters pages are fun & interesting to scroll through. Do you want the same for your business? Consider engaging professional SEO SEO services services in in India India to create engaging as well as search engine friendly content. 4. 4. Focus Focus on on Social Social Media Media Listening Listening Social media is not just about talking or engaging with your audience but it

5. also involves listening. Wondering what it is? Simply put, it is the process of collecting data and monitoring them to boost your B2B brand success on social media. It helps you to know how your brand is perceived by the audience. That is not the end, for you can analyse your competition and understand your target market better with social listening. To get started with B2B social listening for business, you will have to choose from the popular social listening tools. You can go for either free tools like Google alerts or social publishing platforms such as Hootsuite and Sprout Social. Next, you must track hashtags to listen to the mentions of your brand and its products or services. Once you measure the metrics, you can plan your responses and readjust your social media interactions accordingly. 5. 5. Invest Invest in in Paid Paid Social Social Media Media Organic social media is certainly useful in building your brand and connecting with your audience, but it can get unpredictable due to changing algorithm. Hence, paid social media ads should be on the priority list of all B2B brands. Contrary to popular belief, investing in paid ad campaigns does not mean breaking your bank always. Based on your gross revenue goals and overall marketing budget, you can chalk out a budget formula that fits your business the best. So, essentially, it is your choice how you would want to diversify your marketing budget.

6. If budget is not a constraint for you, we suggest you invest in paid social media campaigns and drive better website traffic, maximise quality leads, and increase the prospect of conversions. Moreover, killer ad campaigns by Airtable on Instagram and Hootsuite’s Facebook have proved paid social media is worth fitting into any B2B marketing strategy. So, are you ready to follow suit? Conclusion Conclusion Social media marketing has become a rage that has no sign of slowing down. Taking the social media route is essential should you want your B2B brand to stay competitive and earn more leads. That being said, we must also remind you of the growing importance of hiring professional social social media media marketing marketing services services. Creating a detailed social media strategy is the forte of seasoned marketers, so why not leave the task to the experts who can handle it the best? Hire the right people and create a winning social media marketing strategy for your B2B brand. Want to talk to us about your requirement? We are all ears!    Source Source https://webguruinfosystems.hatenablog.com/entry/2020/08 https://webguruinfosystems.hatenablog.com/entry/2020/08 /05/5-Social-Media-Strategies /05/5-Social-Media-Strategies WebGuru WebGuru Infosystems Infosystems Email ID enquiry@webguru india com Phone No Mobile No

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