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Join Brendan Kelley, Data Director of the Ohio Democratic Party, as he shares expertise on effectively managing early vote and mail-in vote data. In this training facilitated by Katie Ellis, learn the importance of tracking early voters, optimizing Get Out The Vote (GOTV) resources, and utilizing data sources specific to your state. Gain insights on metrics and best practices for data management within campaigns to enhance voter turnout. This session is essential for anyone involved in campaign management and data strategy.
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Early vote and vote by mail data management Trainer: Brendan Kelley, Ohio Democratic Party Facilitated By: Katie Ellis, NOI
Introductions NOI On Demand Norms Who’s on?
FOLLOWING THE LAW Elections.neworganizing.com
FOLLOWING THE LAW www.afj.org
Story of brendan, data guy • Has worked in Ohio for 7 years • Background primarily in campaign management and field • Saw how good data support could make a big difference • Became ODP Data Director to help campaigns manage data better
Why track early vote data? • Know who will vote • Voters hold onto absentee ballots on average about 2 weeks • They are almost guaranteed to vote • Get ‘em! • Manage GOTV resources better • Every early voter removed from GOTV list is more time and money to turn out other voters
Where to get a list • Data sources • Varies by state (county BOE, SOS, etc.) • Important info • Voters (hopefully w/ unique ID) • Dates of requests, mailed, returns, in-person • Elections Administrators are your friend • (or should be)
Uploading voters to van • Quick Mark • Bulk Upload TALK TO YOUR VOTER FILE ADMIN FIRST!
Removing early voters • Using VAN • Using Excel • VLOOKUP will change your life
Early vote reporting • Metrics to track • Party breakdown (if partisan org or candidate campaign) • Important groups of voters (first-time voters, voters of a particular ethnicity, etc) • Compared to persuasion and GOTV universes • By county and districts (demo % of returns from all voters)
Contact info Brendan Kelley Data Director Ohio Democratic Party Brendan.L.Kelley@gmail.com bkelley@ohiodems.org 614-207-2832
Interdependent Leadership (aka the Snowflake Model) How can I support NOI On Demand? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership