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2014 Popcorn Kickoff. WELCOME!. Let the Adventures Begin. 2014 Bucks County Council Popcorn Sale Kickoff. Today’s Agenda. Timeline Commission Structure 2014 Product Line What’s New? Growing Your Sale The Importance of Goal-Setting Scout Training & Sales Incentives
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2014 Popcorn Kickoff WELCOME! Let the Adventures Begin.
Today’s Agenda • Timeline • Commission Structure • 2014 Product Line • What’s New? • Growing Your Sale • The Importance of Goal-Setting • Scout Training & Sales Incentives • Wawa Show & Sells • Show & Sell Returns • Best Practices • Points of Contact • Questions Note: We cover the following separately in a special presentation for new Popcorn Kernels: Why Sell Popcorn, Having a Successful Sale, Goal-Setting, Three Ways to Sell
Timeline • June • 11 Council Popcorn Planning Meeting • August • TBA Additional Popcorn Kickoff and Sales Training Meetings • 1 Council mails Take Order forms to all registered youth • Scouts can start selling as soon as they have it! • 25 Unit Show & Sell/Show & Deliver popcorn orders due • September • 5 Show & Sell/Show & Deliver: delivery, sorting and early pick-up • 6 Show & Sell/Show & Deliver: distribution/regular pick-up
Timeline October 18-19 Wawa Sales weekend 27-31 Show & Sell/Show & Deliver popcorn returns 31 Unit Take Order popcorn order due (through Popcorn System) November 14 Take-Order sale: delivery, sorting and early pick-up 15 Take-Order sale: distribution/regular pick-up 15 Popcorn check payment to Council (Unit checks may be postdated for 12/1/14) 22 Unit Prize Order due (Scholarship Form due to Council by 1/5/15) December Popcorn payment to Council due Popcorn Late Payment Fee in effect (3% increase in amount due by unit) PLEASE TAKE NOTE OF THIS!
Commission Structure • There are two ways to reach 40% Commission!! • Method One: Reach $10,000 in sales, attend a training and meet your deadlines. • Your Unit receives a 40% commission automatically! • Method Two: Start with your Base Commission of 30% and add to it. • These commissions are cumulative – earn as many as you can.
Popcorn for Our Troops Operation Popcorn: Over 1.3 million donations since 2007 $30 Silver Level Donation $50 Gold Level Donation
What’s New? • Chocolatey Caramel Crunch is back as a stand-alone item! • Cheese Lover's Collection contains Buffalo Cheddar instead of Sour Cream & Cheese Corn. It still contains White Cheddar Cheese and Golden Cheddar Cheese. • Kettle Corn is available both in a bag and in an 18-pack Microwaveable Box. • Buffalo Cheddar will be in bags, not tins. • Butter Toffee Caramel Corn, Jalapeno Cheddar, Sour Cream & Onion, White Chocolatey Pretzels and the Premium Chocolate Lover’s Collection have been removed from the product list.
Growing Your Sale Have a high-energy, fun-filled Kick-Off • Activities, theme • Door Prizes • Popcorn Samples • Information & Calendar for Parents • Extra Forms and Show & Sell Sign-ups • Context: This lets us have FUN! And for Parents: What’s In It For Me? Scouting can be free! Offer your own incentives to motivate the Scouts Participate in Take Order, Show & Sell and Online Ordering Celebrate success of all scouts and the Unit!
The Importance of Goal-Setting Why are goals important? • Key to success – in scouting and in life • Give us clear direction • Drive us forward • Make us accountable – to ourselves and others In scouting: • Advance in rank • Complete service projects • Earn belt loops • Learn skills
The Importance of Goal-Setting And in popcorn: • Scouts who set goals: Average sale of $626Scouts with no goal: Average sale of $304 • Units that set sales goals sell twice as much as units without goals • Only 44% of parents said their sons set sales goals Encourage goals! • Set and publicize the Unit Goal • Help scouts set individual goals (dollars/prizes, # customers, # hours, # houses/asks)
Scout Training& Sales Incentives Review sales methods, instructions and techniques • Always wear your Class A Uniform. • Always sell with an adult and/or with a group. • Never enter anyone’s home. • Do not sell after dark. • Always stay on the sidewalks and driveways. • Collect money when taking orders. • Never carry large amounts of cash. Let the scouts share tips and best practices Train parents, too! • It’s about the scouts: support them to be successful • Order forms at work: best with a scout! • Online selling
Scout Training& Sales Incentives Prize Program • Very popular last year • Special prize for Scouts selling $600 or more: Air-Launched Sky Rocket, which comes with five rockets, two of which light up for playing with at night! Fill It Up / Full Sheet Bonus: • All Scouts who fill the Popcorn Order form (30 orders) will receive $10 in Scout Bucks! College Scholarship for $2,500 Sellers
Wawa Show & Sells • Wawa schedules Show & Sells over ONE SINGLE Weekend. • They have specific requirements, which we will disseminate. • You may not contact your local Wawa to schedule a Show & Sell independently.
Show & SellOrders & Returns • Initial Orders: • Units with a prior sales history may order 10% over last year’s actual Show and Sell product sales. • Units with no prior sales history may order based on $100 of product per registered Scout selling. • Additional products will be available for sale in the event the unit runs short or out of product. • Units may return Show and Sell popcorn prior to November 2 to the Council Service Center for redistribution to other units. • Chocolate Products are not returnable. • All returns to the office must be scheduled in advance. • The Bucks County Council reserves the right to adjust unit orders as needed.
Best Practices Tips and training are available at boyscoutpopcornsale.blogspot.com
Best Practices: Take Order Sales • Collect money up front so you can deliver if people aren’t home. • Coordinate scouts in neighborhoods and among units. • Reassign neighborhoods to scouts if their neighborhoods aren’t good for selling.
Best Practices: Show & Sells • Stick to 2 scouts per shift. You don’t make much more money with more scouts and so they each receive less credit for the time. • Leave No Trace: leave it better than you found it • You can split Cheese Lovers and Sweet & Savory Collections • When scheduling, ask the manager if any other scout groups are scheduled and if they are, check with that troop/pack to make sure you are not double-booked.
Best Practices: Online Sales • Send your own email using the link on Trails End, instead of their template. It is more personal that way. • Email a thank you note right after someone makes a purchase. (Last year, trail’s End didn’t notify scouts of purchases, so you have to check the site regularly.)
Sale Timing Which Method Is Best? More consumer “yes” Higher $ per container More sales per hour
Points of Contact Council Support: Adrienne Rubin, Council Kernel adrienne.rubin@gmail.com, 609-252-9129 John Erskine, Council Staff Advisor John.Erskine@scouting.org, 845-702-3332 Antoinette Layton, Council Office Support Antoinette.Layton@scouting.org, 215-348-7205
Points of Contact District Kernels: Hunterdon Arrowhead – Steve & Lisa Waddell: j2coolcomchar@gmail.com, 908-713-6322 Lenape – Barry Sokolowski FS8638@aol.com, 215-518-4243 Mercer Area – Adrienne Rubin: adrienne.rubin@gmail.com, 609-252-9129 Pennsbury – Joel Perkins: Joel.perkins@scouting.org, 215-348-7205 Playwicki – Tyler Yankey: Tyler.yankey@scouting.org, 215-348-7205 Tophendel – AJ Esposito: a.j.Esposito@scouting.org, 215-348-7205
Important Dates (Again) June 11 Popcorn Orientation August 25 Show and Sell Orders Due September 5 Show and Sell Sorting September 6 Show and Sell Distribution October 18-19 WaWaWeekend October 27-31 Show and Sell Return Dates October 31 Final Orders Due Online November 14 Popcorn Sorting November 15 Popcorn Distribution November 22 Prize Orders Due December 1 Popcorn Payments Due December 8 Popcorn Late Fees Go Into Effect
Questions? Adrienne Rubin Bucks County Council & Mercer Area District Popcorn Kernel Princeton Troop 43 Assistant Scoutmaster adrienne.rubin@gmail.com