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Transforming E-Marketing Class: Enhancing Teamwork and Learning Outcomes

In this innovative e-marketing course, we shifted from a traditional format to a dynamic one that emphasizes effective teamwork, ethical understanding, and measurable learning outcomes. Over the semester, students participated in diverse team roles, mid-term peer evaluations, and presentations. Our curriculum included guest speakers and case studies to foster communication and creative thinking. The course also focused on reflective discussions and multicultural understanding, preparing students for real-world marketing challenges. With a blend of teamwork and individual assessments, we strive for academic excellence and accreditation.

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Transforming E-Marketing Class: Enhancing Teamwork and Learning Outcomes

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  1. E-Marketing (MAR 3880) Where I was….. an e-marketing class without the “e” & help needed with teams Where I am……

  2. Team Marketing Plan • Before: semester long team marketing plan with defined roles • Switch roles mid-semester • Mid-term peer evaluations and final peer evaluations • Paper due in sections (so I can guide the process) • Progress reports • Team presentation • Detailed grading sheet for each section

  3. Team Day Before: team projects without telling students why • Teams 5-6 (same team for semester) • Teams goal sheet, KSA’s, SW • Importance of teams • CBA goals, accreditation • Importance of teams in business environment

  4. Class Participation • Before: encouraged participation • Guided class discussions (different teams each time) • New Coursepack with articles and cases (including ethical issues) • www.coursepacks.xanedu.com/pcp/pcplogin.html • Chapter 1 • day 1-theory and concepts, short e exercise • day 2-guided team discussions on coursepack (pose questions and report back as a team with small board) • grades as a team but tested individually on exam

  5. Learning Outcomes and Measurements • Explicitly stating why we are doing what we are doing and what will be the learning outcome • Grading: • 30% team effort • 70% individual

  6. Major Syllabus Changes1)WebCT-discussion boards * for ethical issues and web site sharingand critique2) Team Exam Review3) Personal Web Site-more points4) 3 Guest speakers

  7. E-Marketing Class • Where I was….. e-marketing class without the “e” • Where I am….. E-marketing class with “the e”, effective teams use with learning outcomes, and measurable results

  8. CBA • Includes provided platform for partnerships-3 guest speakers • Core Competencies • Teamwork-use of teams • Communication-team presentation (all students) • Creative Thinking-cases with report backs • Adapting to Change-changing roles, working with a real company

  9. AACSB • Proposed eligibility for business accreditation • Some of the knowledge expected of undergraduate students • Communication abilities-presentations, assignments • Ethical understanding-ethical cases and discussions • Analytic skills-in depth e-marketing plan • Reflective thinking-guided group discussions • Multicultural understanding-team environment

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