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Benefits of Customising Your Packaging

Custom packaging refers to packaging that is designed expressly for your business and the products you're producing and distributing. It is designed to exactly fit the product and protect it better than ordinary packaging.<br><br>If you operate or are considering beginning an e-commerce firm, we recommend looking into packaging customization. We'll explain why you should have your own unique packaging in this article.<br><br>

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Benefits of Customising Your Packaging

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  1. Benefits of Customising Your Packaging

  2. 1. They are designed specifically for your products We all know that the basic function of packaging is to give protection towards the products inside, ensuring them stay undamaged until finally received by the customers. But,what distinguishes customisedpackaging from their regular counterparts is they are made specifically for your products. This can be very useful mainly if you sell unique products that come with certain shapes, are vulnerable or need special protection. By customising your packaging, you protect your own products and secure the quality according to their particular needs.

  3. 2. Great for Boosting Brand Awareness Since packaging is the very first thing that people notice about your products, it will be a great idea to utilise them as your marketing material. Put your brand name, logo, tagline, illustration or anything that you think can properly define your brand. Feel free to show off! You can decide to design the packaging by yourself or discuss the idea first with the printing company you’ve selected. Oftentimes, discussing the design idea can lead to more findings that can be optimised later when producing the packaging. Moreover in the sea of competitors outside, it’s important for your brand to have its own characteristic in order to stand out. Keep in mind that the more attractive your packaging, the bigger the chance for your brand to get recognised and leave your customers impressed. If most of your customers are active on social media, you can even get a free promotion when they upload their unboxing photos or videos. Stay open to fresh ideas and don’t hesitate to express your design style!

  4. 3. Enables You to Include Details It’s your customisedpackaging, you have full control over it. Including adding details to it. Whether they are technical details such as barcodes, handle warning, expiry date, or anything you consider should be presented. With customising service, you can make sure the information gets delivered without affecting the packaging design.

  5. 4. Supporting Practical Innovation Got an innovative idea that has not been done by your competitors? Don’t wait until they realiseit. Start customising your packaging and apply your design as soon as possible! You may have thought about more practical design to simplify the unboxing process, or found alternatives to extend your products shelf life, then customisedpackaging is the best answer to bring those concepts to life. Since you are the one who knows your products very well, you can estimate every aspect of the packaging like the size, the amount of product you want to put inside, and the best way to place the packaging. Customised packaging allows you to tailor the design with your demand and brand identity.

  6. 5. Adding Perceived Value It’s true that everyone loves a beautiful visual and positive experience. Now, why not combine the two of them for your packaging? By presenting well-designed packaging, you have given your customers a pleasant experience in the first place. This experience will soon be associated with your product and brand in general. Thus, your customers will create a good perception even before they use the product. Another fun fact worth-to-share; a study indicates that 60% to 70% final purchase decision is made based on the product package. Most of the customers also like the simpler packaging better since they are easier to carry anywhere (Silayoi, Speece 2004). At the end of the day, the best packaging combines simplicity and visual satisfaction regardless of the product’s size and quantity.

  7. 6. Saving More Cost Customising your packaging may sound like a large budget-spending thing to do. But in fact, it means more options for you to reduce the cost. For instance, if you are targeting to cut down your budget for the materials, you can discuss that with us and we will help you choose more economical material with the same quality. You can also minimiseyour shipping costs, especially if your product comes in a smaller size. With regular, standardized packaging you may not be able to find the one that matches your product perfectly. But, with customisedpackaging, you can choose to maximisethe space you will have inside the shipping vessel or maybe reduce the size to avoid paying extra weight. Either way is more beneficial than using pre-made, standard packaging.

  8. After all, we do understand that opting for customised packaging can seem like a big decision. But don’t be hesitant to reach out to us anytime and discuss your idea. We will assist you in finding the best packaging solution! FOR MORE INFORMATION KINDLY VISIT OUR WEBSITE https://westcoastlabel.com.sg/articles/benefits-of-customising-your-packaging/

  9. CONTACT US • West Coast Industries Pte Ltd • 25 Kallang Avenue #03-06 Singapore 339416 • sales@westcoastlabel.com.sg

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