1 / 17

Enhancing ROI for Corporate and Community Health Fairs: Strategies for Success

Explore effective strategies to maximize your return on investment (ROI) at corporate or community health fairs. Discover the importance of health risk assessments and how early detection and prevention can boost engagement and awareness. Learn implementation strategies to increase online health risk assessment utilization while fostering strategic partnerships. Gain insights from Michael Loyal at BayCare Health System, covering various health topics such as heart health, cancer awareness, and wellness. Join us to improve community health outcomes and elevate your corporate health initiatives.

weylin
Télécharger la présentation

Enhancing ROI for Corporate and Community Health Fairs: Strategies for Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tampa Bay HealthCare Collaborative Getting a Better Return on Investment (ROI) for your Corporate or Community Health Fair

  2. Assessment & Engagement: Why and How? • Michael Loyal • System Marketing Manager-Physicians • BayCare Health System

  3. Health Risk Assessments • Objectives • Prevention, Early Detection & Wellness • Increase use of online Health Risk Assessment • Brand Awareness • Patient Volume • Strategic Partnerships • Implementation Strategies • Phase 1 • Implementation • Awareness • Utilization • Phase 2 • Engagement

  4. YourHealthRisk.org

  5. YourHealthRisk.org • 13 Clinical Topics • - Heart Aware - Cancer Aware – Colon • - Stroke Aware - Cancer Aware – Prostate • - Vascular Aware - Cancer Aware – Breast • - Diabetes Aware - Weight Aware • - Lung Aware - Spine Aware • - Sleep Aware - Joint Aware • -Cancer Aware - Lung

  6. YourHealthRisk.org • Promotion – “7 Minutes Could Save Your Life” • Newspaper • Radio • Outdoor • Online • Social Media • Google AdWords Newspaper Ad Outdoor Board

  7. Sleep Aware

  8. Sleep Aware

  9. Sleep Aware

  10. Sleep Aware

  11. Sleep Aware

  12. YourHealthRisk.org • Engagement

  13. YourHealthRisk.org

  14. YourHealthRisk.org • Results • 106,665 Unique Visitors • 15,000 submitted HRAs • Most Submitted HRAs • Heart – 3,807 • Colon Cancer – 2,450 • Spine – 1,340 • ROI

  15. YourHealthRisk.orgPhase II • Employer Engagement

  16. YourHealthRisk.orgPhase II • Consumer Engagement

  17. YourHealthRisk.orgPhase II • Consumer Engagement • Geo-targeted Physician Referrals • Email • Direct Response • Preferred Access

More Related