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The Retail Flower Shop

The Retail Flower Shop. Window Displays. What is a Window Display?. Typically, the first glance into your shop that a customer receives Creates an image of the shop for the customer Research shows it can account for 35% of your business!!. Window Display. Doesn’t have to be expensive

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The Retail Flower Shop

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  1. The Retail Flower Shop Window Displays

  2. What is a Window Display? • Typically, the first glance into your shop that a customer receives • Creates an image of the shop for the customer • Research shows it can account for 35% of your business!!

  3. Window Display • Doesn’t have to be expensive • Low-cost way of Advertising • Should change as each season/holiday changes

  4. 2 Types of Window Displays • Open Window Display • Closed Window Display

  5. Open Window Display • You look through and see the store!

  6. Open Window Display • Advantages • View Store • More daylight in store • Allows customers to see lots of stuff • Disadvantages • Hard to develop theme (no backdrop besides store)

  7. Closed Window Display • Like a shadow box!

  8. Closed Window Display • Advantages • Can have a dramatic message- no interference • Special lighting • Can change the Background • Disadvantages • Takes space out of interior • Has to have door so you can change window • May feel “not friendly”

  9. Window Display Themes • If you can think of it, it will work! • Holidays • Homecoming • Back to School • And so much more! • Theme has to be understood in 2 seconds! Especially for people driving

  10. 4 Basic Functions of a Window Display • Attract Attention • Create Interest • Change Interest into Desire • Draw Customer Inside

  11. Attracting Attention • Use of COLOR • Size of items in display • Creativity- something unusual/unexpected • Light- special lighting/sparkly/blinking • Movement- ex. Fan blowing streamers

  12. Creating Interest • Adding Details to the design…stuff the customer may only see if they take a second look!

  13. Changing Interest Into Desire • Displays should be put out in a way that people can visualize them in their own home or on them

  14. Drawing the Customer Inside • Make the exterior inviting and friendly • Well-organized • Clean

  15. Other Design Tips • Create a Focal Point • Simplicity- don’t over crowd the window

  16. Window Display Assignment • You will create a window display for your shop • First, choose a theme • Then, create a rough draft • Be sure your display meets the 4 functions of window displays

  17. Window Display Assignment • A final, neat & COLORED copy will be turned in for a 2 daily grades • This window display will also be a part of your Portfolio

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