1 / 15

VEAL FOODSERVICE 2011 Developmental Programs

VEAL FOODSERVICE 2011 Developmental Programs. VEAL TRAINING MODULES. Veal Training Modules. Smartphone Application (IPhone & Blackberry) YouTube Based 5 to 8 Minute Duration Maximum Customer: Casual Theme Waitstaff (menu applications) Veal Plant Production Staff (new veal cuts)

wiley
Télécharger la présentation

VEAL FOODSERVICE 2011 Developmental Programs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. VEAL FOODSERVICE 2011 Developmental Programs

  2. VEAL TRAINING MODULES

  3. Veal Training Modules • Smartphone Application (IPhone & Blackberry) • YouTube Based • 5 to 8 Minute Duration Maximum • Customer: • Casual Theme Waitstaff (menu applications) • Veal Plant Production Staff (new veal cuts) • Retail Meat Department Personnel (new cutting techniques and marketing ideas)

  4. Veal Training ModulesWaitstaff Orientation • The New Veal • New Consumer Demographic • Group Housing Production Methods • Basic Veal Menu Items • Veal & Wine Pairings • Veal Dish Assembly - Kitchen • Guest Chef Features

  5. Veal Training ModulesRetail Meat Department Application • New Cutting Methods • New Product Merchandising Ideas • Improving Display Opportunities • Veal Application as Ingredient • Stuffed, Rolled, Sausage, Ethnic Items, etc.

  6. Veal Training ModulesPlant Production Staff • New Product Development Ideas • New Cutting Techniques • Improved Utilization of Veal Cuts • Profit Improvement • Improved Plant Management / Supervisory Communications

  7. VEAL UNIVERSITY

  8. Veal UniversityCulinary Institute of America • Web Based on Secured CIA Website • Based on Veal Course as Core • Segmented by Subject • Workbooks Created • Segment Testing

  9. VEAL BIG IDEA CONFERENCE

  10. Veal Big Idea Conference • Develop 10 to 12 New Veal Menu Ideas Suitable For Casual Theme Chains • Utilize 6 or 8 Industry Chefs and Le Cordon Bleu Chef To Assist • Based on Recent Veal Ideation Study • 50% Concentration on Boneless Veal • Held in Scottsdale, AZ. • Currently Developing Sponsorships

  11. INDUSTRY OUTREACH

  12. NAMP Center of the Plate • May: Texas A&M University – College Station, TX. • Concentration On Muscle Structure and Cut Orientation • September: Kendall Culinary College – Chicago, IL. • Concentration Is More Cut Specific with COP Application

  13. Veal Go-To-Market Strategy Team as Veal Industry Resource

  14. Veal GTM Team • Serves as an Industry Resource Through Long Term Relationships in the Foodservice and Retail Industries • Individual Veal Packers and Processors • Foodservice Operators • Foodservice Distributors • Meat Industry Media

  15. Veal Resource Reminders • www.vealfoodservice.com • www.vealmadeeasy.com • www.vealfarm.com • www.veallongrangeplan.com

More Related