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MKT 435 MENTOR Active Participation MKT 435 All Assignments FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy
MKT 435 MENTOR Active Participation MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435mentor.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed.
MKT 435 MENTOR Active Participation MKT 435 Week 2 Porsche Case Study FOR MORE CLASSES VISIT www.mkt435mentor.com Read the Porsche case study found in Consumer Behavior on pages 52-53. Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to answer the questions. The paper will need to be 700 to 1,050 words in total length.
MKT 435 MENTOR Active Participation MKT 435 Week 3 How Attitudes are Influenced FOR MORE CLASSES VISIT www.mkt435mentor.com Write a 1,050- to 1,400-word paper in which you write about the following scenario: · What was your attitude about this course before it started? · What factors influenced that attitude?
MKT 435 MENTOR Active Participation MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy FOR MORE CLASSES VISIT www.mkt435mentor.com Write a 700- to 1,050-word paper in which the team discusses the following: · A brief overview of the company and the product and its marketing strategy. · An examination and discussion of the external factors that influence the company’s target market.
MKT 435 MENTOR Active Participation MKT 435 Week 4 Examine a Communication Tool FOR MORE CLASSES VISIT www.mkt435mentor.com Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc.
MKT 435 MENTOR Active Participation MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy FOR MORE CLASSES VISIT www.mkt435mentor.com Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior.
MKT 435 MENTOR Active Participation MKT 435 Week 5 Consumer Decision Making Process Analysis FOR MORE CLASSES VISIT www.mkt435mentor.com Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346.
MKT 435 MENTOR Active Participation MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy FOR MORE CLASSES VISIT www.mkt435mentor.com Create and present a 10- to 12-slide PowerPoint presentation of Part III. Develop a segmentation analysis of the company’s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic)
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