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Levi Strauss & Co

Levi Strauss & Co. http://levistrauss.com/lsco/ar2011/two-page.php?pg=004&zl=3. Audience. Shareholders Customers Employees Stakeholders Environmentalists. General purpose. Innovators Over 110 countries C utting edge Leaders. What the audience wants to know from the chairman?.

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Levi Strauss & Co

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  1. Levi Strauss & Co http://levistrauss.com/lsco/ar2011/two-page.php?pg=004&zl=3

  2. Audience • Shareholders • Customers • Employees • Stakeholders • Environmentalists

  3. General purpose • Innovators • Over 110 countries • Cutting edge • Leaders

  4. What the audience wants to know from the chairman? • What’s next? • Follow or lead trends? • E-company? • Prices? • Something different?

  5. How does the chairman emphasize the positive in this letter? • Pioneers • Employee Support • Investing in themselves • Expansion

  6. The End

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