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She grew up with them

She grew up with them. Nostalgia The touch technology available in the mother’s day Memories. Our Customer . Her Needs. iPad equipped mothers of young children, ages 12 months to 5 years old Specifics: Age: 25- 34 Professionals HHI: >$60,000k/year Marital Status: Engaged or Married .

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She grew up with them

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  1. She grew up with them • Nostalgia • The touch technology available in the mother’s day • Memories

  2. Our Customer Her Needs • iPad equipped mothers of young children, ages 12 months to 5 years old • Specifics: • Age: 25- 34 • Professionals • HHI: >$60,000k/year • Marital Status: Engaged or Married • Keep her child occupied • Easy enough for a child to navigate on his or her own, but holds the child’s attention • Wants to entertain her child. • Wants her child to get more enjoyment out of reading • Wants the child to equate reading with fun • Wants to educate her child. • Instill simple morals • Identify animals, actions, and sounds • Basic read along to narration • Make memories with her child

  3. A children’s sound storybook designed exclusively for the iPad

  4. With over 19,047 titles in the Apple Bookstore, what makes our iPad book different from our competitors?

  5. Traditional titles • Key partnership with the Project Gutenberg • A volunteer-based organization that creates an online digital library of literature considered to be in the public domain. • Over 36,000 titles in their library. • Fairy tales and folk tales • Rapunzel, Hansel and Gretel, Tom Thumb, Rumpelstiltskin, etc. • Benefits • Large supply of free story material • Appropriate reading level • Opportunity to insert lots of sounds • Impart a moral • Pass on cultural works to another generation

  6. Design • Colorful, fun illustrations • Large, easy-to-read font • Helps early readers • Sound buttons • Fun for kids • Breaks up the monotony • Nostalgic feel • Makes reading enjoyable for mothers, too • Allows mothers to share a bit of their childhood with their children

  7. Easy to navigate • Created exclusively for children ages 12 months to 5 years old. • Simple swipe to turn the page format • Large easy-to-push sound buttons • Simple navigation from the table of contents • Professional narration

  8. It’s FREE!

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