Military Saves Week 2009

1. Military Saves Week 2009 After Action Report

2. Agenda • Welcome • Introductions • Initial post-Week Results (staff and around the room) • Next steps in reporting and evaluation (Steve) • Re-branding – presentation (time/date/location) • Deployment Savings resource • Youth

3. America Saves • AmericaSaves.org visits: • Dec: 31,705 • Jan: 40,414 • Feb: 57,595 • AmericaSavesWeek.org visits: • Dec: 6,017 • Jan: 9,728 • Feb: 25,088 • Press Hits: Over 100, including some great local press. Covered by Humberto Cruz, Bloomberg, Jean Chatzky, Chicago Trib, Newsday, US News & World Report

4. America Saves • Groups: • National/regional/statewide: 130+ • Local groups that filled out participation survey: 400+ • Savers enrolled • 23K since beginning of the year • Up to 161K from 138K

5. Top 10 Referring Websites • Dodcommunitybank.com • Armymwr.com • Commissaries.com • Infostop.ssfcu.org • Military.com • Navyfederal.org • Americasavesweek.org • Navylifepnw.org • Stumbleupon.com • Webmail.aol.com

6. Top 10 Viewed Pages • Military Saves • Enroll Now • Resources • About Us • Why Join • Individual Resources • Success Stories • Organizational Resources • Media • Graphics Package

7. Top 10 Countries • Spain • Japan • Germany • UK • Iraq • Italy • S. Korea • Turkey • Kuwait • Bahrain

8. Top 10 Unusual Countries • Nigeria • Russia • Cuba • China • Lebanon • India • Ukraine • Iran • S.Africa • Vietnam

9. Most Unusual Endorsement

10. Numbers of visits to militarysaves.org

11. As of March 11, 2009

12. Military Saves Week 2008/2009 12

13. ABA Military Saves Activity • The ABA Education Foundation, the financial education subsidiary of ABA, promoted America Saves and Military Saves to 8,000+ bankers through three editions of its e-newsletter, The Spirit of Banking. • In addition, bankers will be asked to report their activities to America Saves/Military Saves in the March edition of The Spirit of Banking.

14. ASMC • Had email dialogue with VCSAF regarding Mil Saves • He asked A1 to get involved and learned A1 is involved, hosting campaigns across the AF • Confirmed Mil Saves has booth at ASMC PDI in San Antonio • Working to get volunteers to man the booth • Captured time slot to brief Presidents • Booz Allen hosting Jun event

15. InCharge Education FoundationMilitary Money • Distributed Military Saves information in the Military Money Insider January and February e-newsletter (13,000 subscribers) • Distributed Military Saves info in the MilitaryMoney.com e-newsletter (2500 subscribers) • Inserted the Military Saves poll on the MilitaryMoney.com website • Attended the Military Saves kickoff event held at the Pentagon

16. NMFA The National Military Family Association highlighted Military Saves in our feature article of The Voice and participated in the Financial Challenge Event at the Pentagon.

17. Office of Personal Finance OUSD (Military Community and Family Policy) 12 March 09

18. Military Saves Campaign 2009 • Letter from Dr. Chu Jan 2009 • Financial Council Meeting with Service Personal Financial Managers (PFM) • Coordination meetings/ DoD Partners • Service Communication Plan • Coordination with OSD public affairs

19. Military Saves Campaign 2009 • Military Saves Financial Fair at the Pentagon • DOD Financial Partners participated • Exhibited financial materials and provided information on various financial areas. • All exhibitors were well received by troops and civilians. • Observed senior Service members were interested in TSP, learning about investing and saving money.

20. Military Saves Campaign 2009 • Military Saves Roadshow Events: • Naval Base San Diego • MCRD San Diego • Murphy Canyon Chapel San Diego • Camp Pendleton (x2 + Military Youth) • MCAS Miramar • MCAS Beaufort • Parris Island • NAB Little Creek • USS PELELIU • Los Angeles AFB

21. Focus on Military Saves throughout the year: 1st Qtr: “Save and Invest” 2nd Qtr: “Military Youth” 3rd Qtr: “Debt Reduction” 4th Qtr: “Retirement” Military Saves Campaign 2009

22. Office of Personal Finance Points of Contacts • CDR Dave Julian, Director • David.julian@osd.mil, 703-908-6236 • Dr. Randy Eltringham, Program Manager • Randy.eltringham@osd.mil, 703-908-6374 • Mr. Frank Emery, Program Manager • Faemery@gmailcom, 703-908-6373 • Ms. Brenda McDaniel, Program Manager • Brenda.mcdaniel@osd.mil, 703-908-6372 • Mary Bell, Curriculum Development, 703-908-6371 Mary.Bell@moscenter.us 1560 Wilson Blvd, Suite 600 Arlington, VA 22202

23. Air Force • 5,589 Airmen and Family members took the “Saver’s Pledge”* • MAJCOM AARs still coming in… • AFSPC (8 bases) reports 72 events and over 1183 event attendees • 20 Military Youth Saves events for all ages - 3 long-term Combat Debt program at FE Warren • 3 DoD Financial Roadshow events • LA Air Force Base • Davis-Montham • Little Rock • * As of 9 Mar 09

24. Military Saves – Navy Effort • Command-administered initiative • Significant financial partner involvement • Aggressive media campaign • Broad support by Navy leadership • Military Millionaires in the making One of hundreds of events during Military Saves Week, Larry Winget talks to Sailors aboard USS PELELIU (LHA 5) • Military Saves pledges increased 54% from 2008

25. USMC • Senior Leadership Support • Aggressive Marketing Campaign • Prominent Guest Speakers • Financial Partner Involvement • DoD and FINRA Road Shows Military Saves pledges decreased by 9% from 2008

26. NGB Family Programs • Military Saves Campaign Information regularly distributed to 54 SFPDs/92WFPCs • Financial WEBINAR Classes for Guard Family Training Modules • guardfamily.org website financial information under announcement banners • Field briefed on NGB FP’s Military Saves initiatives through 2009

27. Air Force Aid Society • Promoted Air Force Saves Week on Website and in Newsletter • Funded Sammy Rabbit visits to four AF bases: • Davis-Monthan • Holloman • Hill • Wright-Patterson

28. 'Sammy Rabbit' targets younger audience during Military Saves Week by Mr. Jeff Halstead355th Force Support Squadron3/2/2009 - DAVIS-MONTHAN AIR FORCE BASE, Ariz.  -- Mr. Sam Renick, a children's author, brought "Sammy Rabbit," a children's character he co-created, to visit Borman Elementary School and the D-M Child Development Center here Feb. 25, to teach young children about developing good money-saving habits during the Defense Department's Military Saves Week. "There are 30 lessons we seek to teach the children during the presentation, well beyond the simple lesson of savings," Mr. Renick said. Mr. Renick read to the kids about Sammy Rabbit, and then they engaged in interactive learning activities. "Even the adults learned something from each session," says Tracy Canter, Readiness Consultant at the Airman and Family Readiness Center. "We were fortunate to have this event available to our military community." The Sammy Rabbit presentations were only a small part of the many events held at D-M during MSW. The Airman and Family Readiness Center here also provided free oil changes after completion of a budget, held a Piggy Bank Pageant and Financial Tug of War at the Youth Center, conducted a special class called "Locomotive Finances," and concluded the week with "Financially Fit to Fight," an all day colloquium of 16 classes and guest speakers concerning personal finance. Mr. Renick's and Sammy Rabbit's visit to D-M was funded by the Air Force Aid Society.

29. Navy Marine Corps Relief SocietyMilitary Saves 2009 1st Quarter At 54 Offices World-Wide NMCRS Partnered with : • Area Coordinators • Navy Fleet and Family Service Centers • Marine Corps Community Services • Local banks • Road Shows

30. North & South East- 5 Navy • Slogan; Feed the Pig • Week Long Program all over the base • Recipes, coupon saving • Prepared spending plans • Table at Fair

31. Norfolk Area 4 Navy Offices • Daylong activities • Speakers • Tables • Signed people up to have spending plans prepared. • Encourage saving • Gathered pledge signers

32. East: 5 Marine Corps Offices Handouts: • recipes that volunteers prepared for a potluck dinner to feed 4 people under $7.50 or under $10. • Piggy Banks “Feed the Pig” • Gave away Store coupons • Offer to help develop spending plans • Activities w/ MCCS

33. Southwest: 3 Navy 4 Marine • Replaced all reading materials in office w/ financial planning info • Clients loved them • Encouraged signing pledge • Planning for Deployment • Developing Spending plan • Military Millionaire workshop

34. Northwest & Hawaii: Navy • Bulletin Boards • Area events • Signed people up • Tables and displays • Encourage Spending plans

35. Overseas: Europe & Far East • Okinawa: Road show; table • Yokosuko: 5 Mile Run: Director dressed as MoneyMan. • Rota: Table w/ Coupon handouts • Tables at all events Excellent participation most places. High Command leadership is the key!!

36. Bangor Washington

37. AMBA • Armed Forces Bank and Armed Forces Bank of CA supported campaign • Bank-wide initiatives • Participation in local command-driven activities • Participation ranged from donation of savings bonds and/or refreshments to providing financial education classes

38. AMBA Bank-wide initiatives Printed 100K+ pledge cards for customer statements Pledge card attachment with Feb e-statements 25K pledge cars and distributed to all 59 AFB and AFBCA branches Promoted week on both websites for 30 days Waived min balance requirement on regular savings accounts opened during week for 12 mos: 221 opened Offered savings opportunity for workout loan borrowers. Bank lends borrower an add’l $250 which is placed in a CD at current 12 mo market rate. Once load repaid, borrower has $250 CD plus interest: 325 CDs so far this year

39. daveramsey.com/militarysaves Super Saving • Watch Online • Download Audio • Download PDF • Order free DVD Foundations inPersonal Finance • Watch Online • Download Audio

40. Super Saving Lesson PDF 40

41. Who Received Super Saving DVD • Army - 9 Installations • Navy - 8 Installations • Air Force - 13 Installations • Marine Corps - 1 Installation 54 Navy Marine Corps Relief Society Chapters also received the Super Saving lesson. 41

42. How They Used the DVD • Financial Fairs • Family Days with a focus on Finances • Travis AFB used the video as a follow-up to Military Saves by offering Financial Peace University 42

43. Foundations in Personal Finance Savings Lesson • Youth Curriculum

44. Evaluation Steve Holt

45. Rebranding 0845-1100, Wed 25 Mar, ICI, 1401 H St NW

46. Deployment Savings Opportunities Using deployment financial opportunities to boost savings

47. Deployment and savings Making a budget is like deciding how to divide up the pie. Deployment offers opportunities to make the pie larger. Having more pie doesn’t mean you have to eat more pie. 47

48. Deployment and financial benefits Deployment offers allowances, tax breaks, incentives and special pay. The Department of Defense currently has 70 types of special pays and allowances, depending on your deployment and duty status, branch of service, and duty station on the books Find detailed information through your service financial office or online through myPay 48

49. What to save during deployment • Combat zone tax exclusion • Pay yourself instead of the government • As an E-6 with 6 years, you earn approximately $35,410 per year. • The taxes generally add up to $8,800.00 • Set aside $8,000 in a retirement account with 2% interest for 10 years • Saving earns you $1,769.60 49

50. What to save during deployment • Make extra payments on credit cards, student loans, car loans or mortgages. • A credit card with a $15,000 balance will never be paid off with the minimum payment. • With a payment of $500/month, it will take nearly 3 years and over $2,000 in interest to pay off. • A lump sum payment of $8,000 towards this debt saves more than $1,500 in interest payments. 50