1 / 13

Code Name: Cygnus

Jonathon Myers – Myers Interactive Matthew Albrecht - BRIGHTdriver. Code Name: Cygnus. Get in the Driver’s Seat. Raising a glass to our inspiration. What is New Here? . Is Interactive Drama Viable?. Sales as of January – seven months 8.5 million episodes sold Over $40 million

winka
Télécharger la présentation

Code Name: Cygnus

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jonathon Myers – Myers Interactive Matthew Albrecht - BRIGHTdriver Code Name: Cygnus

  2. Get in the Driver’s Seat

  3. Raising a glass to our inspiration

  4. What is New Here?

  5. Is Interactive Drama Viable? • Sales as of January – seven months • 8.5 million episodes sold • Over $40 million • 25% of sales on the App Store via IAP Source: WSJ, Jan. 2013

  6. The market • Audiobook industry is now $1.2 billion • Top seller is mystery thriller • Most audiobooks are accessed in the car • Dec. 2012 Audio Publishers Association

  7. Time in the car exceeds time watching TV! Nielsen, 2012, Arbitron 2003

  8. Revenue model for audio content • Freemium / Subscription • User receives initial gameplay for free • Reduces hurdle for first use • Goal to convert user from free to paid (with IAP) • Early beta test – in-car voice purchase • 20% conversion for in-game purchase while in the car • Far superior to industry metrics (1-2%)

  9. Distribution

  10. Team & Tech • Jonathon Myers: Design/Story • Game of Thrones Ascent (FB) • Indiana Jones Adventure World (FB) • Jack Lumber (iPad/iPhone) • Matt Albrecht: Business • Founded 2 mobile start-ups • Mobile product designer • MIT Graduate • Bruno Batarelo: Tech • Head of Development, PayPal Croatia • CS Lecturer • Brian Moriarty: Advisor • Game Design Professor at WPI • Author of Infocom interactive fiction and LucasArts designer of Loom • ArshanGailus: Sound • Award-winning sound designer

  11. Games Created

  12. Aesthetics Rather than Art SECRET OPEN

  13. What will you choose? Jonathon Myers @jonathonmyers jon@jonathonmyers.com

More Related