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Discover BRIGHTdriver: Revolutionizing Interactive Audio Experience

Explore BRIGHTdriver, an innovative audio platform merging interactive drama with entertainment. Launched with over 8.5 million episodes sold and generating over $40 million, it takes advantage of the booming audiobook industry, valued at $1.2 billion. With a successful freemium model and impressive conversion rates, BRIGHTdriver offers a unique in-car voice purchase experience. Join industry experts Jonathon Myers, Matthew Albrecht, and a talented team pushing the boundaries of interactive storytelling. What choices will you make?

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Discover BRIGHTdriver: Revolutionizing Interactive Audio Experience

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Presentation Transcript

  1. Jonathon Myers – Myers Interactive Matthew Albrecht - BRIGHTdriver Code Name: Cygnus

  2. Get in the Driver’s Seat

  3. Raising a glass to our inspiration

  4. What is New Here?

  5. Is Interactive Drama Viable? • Sales as of January – seven months • 8.5 million episodes sold • Over $40 million • 25% of sales on the App Store via IAP Source: WSJ, Jan. 2013

  6. The market • Audiobook industry is now $1.2 billion • Top seller is mystery thriller • Most audiobooks are accessed in the car • Dec. 2012 Audio Publishers Association

  7. Time in the car exceeds time watching TV! Nielsen, 2012, Arbitron 2003

  8. Revenue model for audio content • Freemium / Subscription • User receives initial gameplay for free • Reduces hurdle for first use • Goal to convert user from free to paid (with IAP) • Early beta test – in-car voice purchase • 20% conversion for in-game purchase while in the car • Far superior to industry metrics (1-2%)

  9. Distribution

  10. Team & Tech • Jonathon Myers: Design/Story • Game of Thrones Ascent (FB) • Indiana Jones Adventure World (FB) • Jack Lumber (iPad/iPhone) • Matt Albrecht: Business • Founded 2 mobile start-ups • Mobile product designer • MIT Graduate • Bruno Batarelo: Tech • Head of Development, PayPal Croatia • CS Lecturer • Brian Moriarty: Advisor • Game Design Professor at WPI • Author of Infocom interactive fiction and LucasArts designer of Loom • ArshanGailus: Sound • Award-winning sound designer

  11. Games Created

  12. Aesthetics Rather than Art SECRET OPEN

  13. What will you choose? Jonathon Myers @jonathonmyers jon@jonathonmyers.com

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