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Introducing Impact Target Marketing

Introducing Impact Target Marketing

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Introducing Impact Target Marketing

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  1. IntroducingImpact Target Marketing The #1 company for radio station direct marketing strategy since 1990

  2. Your target, delivered. Impact your ratings.

  3. Been there, done that. Got the t-shirt. Impact Target Marketing has specialized in marketing for radio stations for 23 years. We've got more experience than any other company.

  4. We've earned the trust that comes from delivering results for broadcasters big and small. Journal Citadel Cumulus Entercom CBS Bonneville Cox Radio One Wilks Clear Channel and many more

  5. It all begins with a custom strategy for your market, designed to deliver the ratings respondents that can dramatically impact your station's measured listenership.

  6. Customized to your competitive situation. Cost effective. Zero waste. Proven techniques that have delivered for hundreds of stations.

  7. We communicate with you every step of the way, making adjustments in real time. Our proprietary systems provide you with even more than our best in class direct marketing. Your station also receives the benefits of our Arbitron analysis, our experience with tested on-air techniques and new methods to utilize social media to drive ratings. We're on the cutting edge of new audience development methods.

  8. We begin by working with you to carefully define a target, using Arbitron data for your market, our propietary mailing lists, calling lists, and databases. We eliminate waste to maximize your marketing ROI

  9. Our call centers have handled more telemarketing campaigns for radio than any other company. No one has more experience when it comes to recruiting listeners and potential survey participants. Ratings surveys begin with a call. We use the same technique to recruit listeners for your station.

  10. Direct mail works for radio. We know. We have mailed millions of households.

  11. No two campaigns are alike, our team of top artists create direct mail pieces unique to your competitive situation.

  12. Our experienced team partners with yours using our step-by-step project management system. We're committed to maximizing your results.

  13. Email marketing is just one of the many tools we use to increase your ratings

  14. We help you take your station's social media to a new and more effective level. Our diverse experience also includes text marketing, content marketing, blog coordination, search engine marketing, phone app development and much more.

  15. We would welcome the opportunity to prepare a custom proposal for your station and tell you more about our capabilities. Eric Eric Corwin Founder Impact Target Marketing 199 John Wise Ave, Suite 800 Essex, Ma  01929 Office:      978-768-3970 Cellular:   978-230-1011