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LONDON CALLING

LONDON CALLING. American Intercontinental University Study Abroad & Internship Program Summer 2011. The program. Freshman year introductory fashion class first interest

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LONDON CALLING

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  1. LONDON CALLING American Intercontinental University Study Abroad & Internship Program Summer 2011

  2. The program • Freshman year introductory fashion class first interest • 10-week program in the heart of London including two classes (Fashion Journalism and Historical and Contextual Studies of Fashion) and an internship from June 2, 2011, through Aug. 13, 2011. • I had to apply to the AIU program itself, then to the internship program • Internship Coordinator with AIU submitted my Curriculum Vitae and Statement of Purpose to possible internship providers • One other student and I went for an interview with the chosen internship provider (Studio Thirteen) • On the spot we were both given the internship

  3. The day to day at Studio Thirteen • Making tea and coffee for clients • Greeting clients (buyers from boutiques to Harrod’s) • Modeling clothing for buyers • Writing news releases • “Hangering” • Filing • Calling potential clients • Cleaning • Mailings • Moving, unpacking, steaming merchandise • Visual merchandising (displays, rails, mannequins) • Business card spreadsheet

  4. Scoop International Fashion Trade Show • Trade show: modeling as stand-up public relations, making buyers and members of the press want something they did not know they needed. There was even a press lounge.

  5. Scoop International Fashion Trade Show

  6. What I learned • To have a thicker skin and not be as sensitive • To be bold and to take initiative (pushed myself — and my employer — beyond mundane internship tasks) • Discovered whether a career in the fashion industry is going to be a good fit for my personality, attitude and career/life goals for the future • I became more culturally aware of English and American cultures by working with English coworkers and clients and gauging their interactions with me • Learned what fashion public relations entails and figured out how it is distinct from fashion journalism

  7. JMC classes that prepared me • News and Feature Writing • Advanced News and Feature Writing • Editing and Design • Introduction to Public Relations • Mass Communication in Society • Public Relations Writing (as an afterthought; I’m in this class now) • Apparel & Textiles courses • But really nothing trades for the experience itself

  8. My evaluation • Valuable to me as someone interested in fashion journalism or fashion public relations, but for a journalism student not in these niches I’m not sure how valuable it would be • I learned the other side of it – the public relations side and the business side • When I work in fashion journalism someday this knowledge of what a fashion agency is, how it works and the atmosphere of the industry itself will have provided me life experience • Much of the five weeks was spent at mundane intern duties, but when I finally got the nerve to ask for more and different work the internship improved • Physically more trying than I could have prepared for

  9. The City of London • A thriving diverse city where the world’s cultures converge for business and pleasure (No. 1 European city for business) • Museums, the Royal Family and history galore • Luxury shopping • Fashion shows & the Arts! • A fashion mecca: -London Fashion Week -London College of Fashion -The Fashion Museum -Home to British Vogue, The Tatler, The Sunday Times, a world media center with CNN, the BBC, CNBC, Associated Press, Reuters…

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