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COMP 4923 A2 Collaboration is Key for Green IT

Learn how collaboration among various stakeholders in the IT industry is crucial for implementing green IT practices. Explore the role of executive champions, IT vendors, data center designers, and energy utilities in driving the green IT movement. Discover the benefits of integrating building automation and energy management systems in achieving sustainable IT operations. Find out how energy utilities are incentivizing data center improvements and explore energy savings opportunities for different organizations.

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COMP 4923 A2 Collaboration is Key for Green IT

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  1. COMP 4923 A2Collaboration is Key for Green IT Danny Silver JSOCS, Acadia University

  2. References • Chapter 3 of John Lamb’s “The Greening of IT”

  3. Collaboration is a Must Green IT has a broad spectrum of stakeholders • Computer systems manufacturers and vendors • Energy control systems manufacturers • Cooling systems manufacturers and vendors • Software developers • Electrical utilities • Governments • Major organizations using IT (Google, WalMart, 3M, General Motors, governments, universities)

  4. Executive Champion • Each organization needs a Green IT / Green Data Centre Champion • Typically under the CIO, Director of Technology Services

  5. IT Vendors • Evidence that Green IT movement forcing IT giants to collaborate on solutions • HP, IBM, Sun/Oracle – The Green Grid(since 2007) • The Green Grid’s mission is to drive accountable, effective, resource-efficient, end-to-end ICT ecosystems. They do this by: • Establishing metrics; • Driving an understanding of risk; • Proactively engaging governments to influence effective policy; and • Providing frameworks for organizations to realize operational efficiency and maturity across the ICT infrastructure.

  6. IT Vendors • Evidence that Green IT movement forcing IT giants to collaborate on solutions • HP, IBM, Sun/Oracle – The Green Grid(since 2007) • In everything they do is meant to enable members to: • Improve operations – reduce costs, increase efficiency, improve bottom-line results; • Mitigate risk – stay abreast of emerging regulations and trends; • Enhance thought leadership – raise brand awareness, drive industry-leading conversations; and • Strengthen the value chain – collaboratively identify mutually beneficial systems and processes related to energy/asset recovery and resource efficiency.

  7. IT Vendors • US Department of Energy laboratories co-operating on research best practices • Environmental Protection Agency (EPA) leading effort to standardize metrics for energy comsumption • Turf wars have disappeared over last 5 years

  8. Data Center Design and Construction • Becoming an area of specialization • The Green Grid stakeholders: • CRACs (?) , UPS, rack level cooling • Data centre operators, designers, builders • Focused on metrics, reporting, sharing of operational strategies the promote Green IT • ASHRAE – Americam Society of Heating, Refriderating, and Air Conditioning Engineers • Data center subcommittee for many years • Cooling / humidity systems

  9. Data Center Design and Construction • Uptime Institute Consortium • Uptime Institute is an unbiased advisory organization focused on improving the performance, efficiency, and reliability of business critical infrastructure through innovation, collaboration, and independent certifications • AFCOM – Association of data center management professionals

  10. Data Center Design and Construction • ASE – Alliance to Save Energy - promotes energy efficiency to achieve a healthier economy, a cleaner environment, and greater energy security • Consortium for Energy Efficient Thermal Man. - address challenges of the intermediate and long term nature associated with thermal and energy management of electronics • 7x24 Exchange - knowledge exchange for those who design, build, use and maintain mission-critical enterprise information infrastructures

  11. Building + IT Energy Management • Commercial Buildings - 1/3 of all energy use • Technology is 50% of building construction $ • IT can play a major role in building design and energy management automation • Smart BAEM – Building Automation and Energy Management • https://www.youtube.com/watch?v=HggOeWGgXcA • https://www.youtube.com/watch?v=-ivSTFw8Qs4

  12. BAS and EMS • Integrated building and energy manageent • Energy savings (lights, heat, ventilation, AC, safety) • Improved comfort • Added security and safety • Reduced maintenance • Cisco has proposed the “fourth utility” • Water, gas, electricity … and information • EMS should reside on the IP network • Work needed to standardize comm. protocols

  13. Energy Utilities • Have begun to work with major IT users to reduce consumption • Provide incentives for data center improvements • Provide free audits and business tools to measure and compare energy use • Let’s see what Nova Scotia Power offers …

  14. Rapid Workshop • Break up into 5 groups of 4 and from NSP website determine energy savings incentives and offerings for: • Home owners • Tenants • Landlords • Small business • Larger Organizations Also note Efficiency NS

  15. Collaboration within Companies • Typically data centers can improve 25%-50% over a two year period by: • Improving use of available cooling • Server consolidation, configuration, virtualization • Enabling power-save features • Turning off unused servers / equipment • Pruning “bloatware” – more efficient execution • Audit and improve desktop/laptop and peripheral use – shared resources

  16. Governments • Enterprise level IT equipment accounts for greater than 2% of global energy use • Add in desktop / laptop / cell phones => 10% • Double digit increases have been experience in data center growth in last 5 years … • So governments are concerned: • US EPA Energy Star data center rating system • DOE Save Energy Now Data Center initiative • EU Code of Conduct for data centers • EU Directive on Waste Electrical and Electronic Equipment

  17. Cap and Trade of Carbon Credits • Gov't sets a limit or "cap" on the amount of pollution • Organizations issued emission permits and allowance credits • Total credits cannot exceed the cap, limiting total emissions • Companies can buy credits from others who pollute less • The transfer of credits is referred to as a trade • The buyer is paying a charge for polluting, while the seller is being rewarded for having reduced emissions • Theory: those who can reduce emissions most cheaply will do so, achieving the pollution reduction at the lowest cost to society

  18. Cap and Trade of Carbon Credits • Source: Cap and Trade of Carbon Credits • Videos: • Basics: • http://www.youtube.com/watch?v=G3L3LeZWUqI • https://www.youtube.com/watch?v=EKT_ac4LPkU • For: • https://www.youtube.com/watch?v=oqJO8HwxTkg • Against: • https://www.youtube.com/watch?v=ZYi78LaY8u4 • Balanced: • https://www.youtube.com/watch?v=MV0OQLHTO-E

  19. IT Vendors • IBM has been a significant leader .. Why? • Project Big Green (2007) • $1 billion USD per year across its businesses to increase energy efficiency • New products/services to reduce data center energy consumption by as much as 42% • IBM is building an $86 million green data center expansion at Boulder, CO • Consolidate 4,000 computer servers worldwide onto about 30 refrigerator-sized mainframes • Developing energy measurement and control hardware and software – eg. Active Energy Manager • Energy-Efficiency Certificate (EEC) program (US, Canada, Mexico, much of Europe) • The Green Grid is the largest industry consortium effort

  20. Others • Al Gore

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