1 / 19

Maximizing NGO Aspirations: A Fundraising Guide

Explore effective fundraising approaches for NGOs, including volunteer engagement, corporate partnerships, social causes, and innovative events. Learn from CPAA's success story in raising funds for cancer advocacy over 15 years.

wray
Télécharger la présentation

Maximizing NGO Aspirations: A Fundraising Guide

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MATCHING NGO’S ASPIRATIONS WITH MORE FUNDS - BIGGEST CHALLENGE Y. K. Sapru, Chairman & CEO 15th UICC Reach to Recovery - International Breast Cancer Support ConferenceMay 13 - 15, 2009 - Brisbane, Australia

  2. Cancer Patients Aid Association (CPAA) Formed in 1969 (40 years) Rs. 500 (US$ 10) A second-hand typewriter One volunteer

  3. TOTAL MANAGEMENT OF CANCER Early Diagnosis Advocacy Awareness & Education - Lifestyle cancer Patient Care Rehabilitation

  4. AGGRESSIVE FUND RAISINGAPPROACHUSING VOLUNTEERS

  5. FUND RAISING APPROACH (A) Large volume - low denomination technique • Salary deductions • Money boxes • Spot collection • School collection • Newspapers • Online donation

  6. FUND RAISING APPROACH (B) Corporate Fund • Endorsement • Corporate Social Responsibility • Corporate Venture - Image building

  7. FUND RAISING APPROACH (C) Synergistic Fund Raising • Patient - Donor alliance • Connect donor with project • Royalty from music albums • Tie-ups with pharma companies • Collaborate with Airlines & Banks to donate miles/ credit card points

  8. FUND RAISING APPROACH (D) Social Cause Related Fundraising • World Cancer Day • Breast Cancer Month • World No Tobacco Day • National Cancer Rose Day

  9. FUND RAISING APPROACH (E) Event Related Fundraising • Film Premier show • Concerts / Rock Shows • Fashion Shows

  10. FUND RAISING APPROACH (F) Innovative Events • Marathon • Art Exhibition • Celebrity awards • Celebrity cricket match

  11. NET RESULT By the end of 15 years (1970 – 85), CPAA raised :- Rs. 5,00,00,000 (US $ 1 million / US $ 5 million PPP)

  12. CHALLENGE • Approaches lost their uniqueness & appeal • Other NGOs created similar programs • Inflation increased the cost of operation • Low returns • Ambitious plans

  13. TO MEET THE CHALLENGE • Survey of 1000 donors by 3rd party market research company • Recognise the key ingredients of an NGO that appealed to donors • Refurbished our fundraising approach

  14. SURVEY REPORT – Motivational factors

  15. ACTION TAKEN • Showcased our activities and work centers to top donors & opinion makers • Involved opinion leaders, journalists & donors in our activities • Total financial transparency • Departmental heads – accomplished individuals with superlative records

  16. ACTION TAKEN • Building up brand CPAA • Use spare capacity to raise funds • Converted departments to ‘Profit Centers’ • Disbanded Fundraising department • Refused donation from institutes or individuals with tarnished image

  17. OUTCOME • Events created around the brand CPAA • 3 fully operative branches in India, 1 branch in New York, USA and 35 representative offices in India • Collaborative projects with American Cancer Society & Queensland Cancer Fund

  18. OUTCOME Increased in-flow of funds from big donors Fund collection in 15 years(1970 – 85) : Rs. 5,00,00,000 (US $ 1 million / US $ 5 million PPP) Fund collection in 1 year (1986):Rs. 1,20,000,000 (USD 2.5 million / US $ 12.5 million PPP) Fund collection increased by 5 - 10% annually from 1987 to date…

  19. KEY TO SUCCESS IN EVER- CHANGING ENVIRONMENT Out of the box thinking &Innovative approaches

More Related