DeCA Update
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Presentation Transcript
DeCA Update American Logistics Association 68th Annual Convention Mr. Joseph H. Jeu Director October 28, 2015
Taking Care of Military Families DeCA and Industry Working Together to Provide the Commissary Benefit A DeCA Video Presentation
Focus – Increasing Awareness & Sales • FY15 Info - Sales: $5.5 billion
Focus – Getting Back to the Basics • Provide Outstanding Customer Service • Focus on Pricing and Savings • Improve In-Stock Status
Focus – Getting Back to the Basics CLEAN: STORES, DISPLAYS & SIGNAGE
Focus – Increasing Awareness & Sales • FY16 sales goal: $5.6Billion
Focus – Increasing Awareness & Sales • Key enablers that together we will focus on (cont): Optimize Top 23 Categories
Upcoming Anniversaries • DeCA’s 25th • October 1, 2016 • The Benefit’s 150th • July 1, 2017 8
New Construction Completed in 2015 Fort Rucker, AL Surcharge Funded Opened July 15 Camp Carroll, Korea Surcharge/Host Nation Funded Re-opened July 14 Pittsburgh Area, PA Congressionally Funded Opened October 21 Fort Leavenworth, KS Surcharge Funded Remained Open Expansion complete May 31
Thank You!For your continuing supportof our patrons and this benefit