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DeCA Update

This video presentation highlights the DeCA and industry collaboration in increasing awareness and sales to provide the commissary benefit for military families. It focuses on improving customer service, pricing, savings, in-stock status, and store cleanliness. The goal is to achieve sales of $5.6 billion in FY16 by optimizing top categories and celebrating upcoming anniversaries. New construction and expansions of commissaries have also been completed to better serve military families.

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DeCA Update

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Presentation Transcript

  1. DeCA Update American Logistics Association 68th Annual Convention Mr. Joseph H. Jeu Director October 28, 2015

  2. Taking Care of Military Families DeCA and Industry Working Together to Provide the Commissary Benefit A DeCA Video Presentation

  3. Focus – Increasing Awareness & Sales • FY15 Info - Sales: $5.5 billion

  4. Focus – Getting Back to the Basics • Provide Outstanding Customer Service • Focus on Pricing and Savings • Improve In-Stock Status

  5. Focus – Getting Back to the Basics CLEAN: STORES, DISPLAYS & SIGNAGE

  6. Focus – Increasing Awareness & Sales • FY16 sales goal: $5.6Billion

  7. Focus – Increasing Awareness & Sales • Key enablers that together we will focus on (cont): Optimize Top 23 Categories

  8. Upcoming Anniversaries • DeCA’s 25th • October 1, 2016 • The Benefit’s 150th • July 1, 2017 8

  9. New Construction Completed in 2015 Fort Rucker, AL Surcharge Funded Opened July 15 Camp Carroll, Korea Surcharge/Host Nation Funded Re-opened July 14 Pittsburgh Area, PA Congressionally Funded Opened October 21 Fort Leavenworth, KS Surcharge Funded Remained Open Expansion complete May 31

  10. Taking Care of Military Families

  11. Taking Care of Military Families

  12. Thank You!For your continuing supportof our patrons and this benefit

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