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Screen ad: films and genres

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  1. Screen ad: films and genres Module 2 Unit 1 Agnieszka Chmiel Adam mickiewicz university in poznan

  2. Screen AD • TV • DVD • cinema • VOD

  3. Designed by Freepic from Flaticon

  4. Screen AD • Prepared in advance. • Recorded. • Sometimes delivered live in a cinema.

  5. Voicing Screen AD • By author of the AD script. • By a voice talent.

  6. requirements • AD fits between dialogues. • Special effects are audible.

  7. Not suitable for AD • Quiz shows. • Game shows. • News. Designed by Roundicons from Flaticon

  8. story

  9. Source: http://www.adlabproject.eu/Docs/adlab%20book/index.html

  10. Source: http://www.adlabproject.eu/Docs/adlab%20book/index.html

  11. genres

  12. Film genres • Comedy. • Melodrama. • Action. • Thriller. • Western…

  13. Musical  songs

  14. Horror  scary

  15. Romance + comedy = romantic comedyScience fiction + horror = science fiction horror

  16. Documentary  terms

  17. Action films  short sentences

  18. comedy

  19. references • Remael, A., Reviers, N., Vercauteren, G. (2015) Pictures painted in Words. ADLAB Audio Description guidelines. Trieste: EUT, www.adlabproject.eu/Docs/adlab%20book/index.html • ITC Guidance on Standards for Audio Description. (2000). http://audiodescription.co.uk/uploads/general/itcguide_sds_audio_desc_word3.pdf

  20. Screen ad: films and genres Module 2 Unit 1 Agnieszka Chmiel Adam mickiewicz university in poznan

  21. The preparation of this presentationwas supportedbyADLAB PRO (Audio Description: A Laboratory for the Development of a New Professional Profile), financed by the European Union under the Erasmus+ Programme, Key Action 2 – Strategic Partnerships, Project number:2016-1-IT02-KA203-024311. 

  22. The information and views set out in this presentation are those of the authors and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsiblefor the use which may be made of the information contained therein.