1. Screen ad: films and genres Module 2 Unit 1 Agnieszka Chmiel Adam mickiewicz university in poznan

2. Screen AD • TV • DVD • cinema • VOD

3. Designed by Freepic from Flaticon

4. Screen AD • Prepared in advance. • Recorded. • Sometimes delivered live in a cinema.

5. Voicing Screen AD • By author of the AD script. • By a voice talent.

6. requirements • AD fits between dialogues. • Special effects are audible.

8. Not suitable for AD • Quiz shows. • Game shows. • News. Designed by Roundicons from Flaticon

9. story

10. Source: http://www.adlabproject.eu/Docs/adlab%20book/index.html

11. Source: http://www.adlabproject.eu/Docs/adlab%20book/index.html

12. genres

13. Film genres • Comedy. • Melodrama. • Action. • Thriller. • Western…

14. Musical  songs

15. Horror  scary

16. Romance + comedy = romantic comedyScience fiction + horror = science fiction horror

17. Documentary  terms

18. Action films  short sentences

19. comedy

20. references • Remael, A., Reviers, N., Vercauteren, G. (2015) Pictures painted in Words. ADLAB Audio Description guidelines. Trieste: EUT, www.adlabproject.eu/Docs/adlab%20book/index.html • ITC Guidance on Standards for Audio Description. (2000). http://audiodescription.co.uk/uploads/general/itcguide_sds_audio_desc_word3.pdf

21. Screen ad: films and genres Module 2 Unit 1 Agnieszka Chmiel Adam mickiewicz university in poznan

22. The preparation of this presentationwas supportedbyADLAB PRO (Audio Description: A Laboratory for the Development of a New Professional Profile), financed by the European Union under the Erasmus+ Programme, Key Action 2 – Strategic Partnerships, Project number:2016-1-IT02-KA203-024311. 

23. The information and views set out in this presentation are those of the authors and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsiblefor the use which may be made of the information contained therein.