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Screen ad: films and genres. Module 2 Unit 1. Agnieszka Chmiel. Adam mickiewicz university in poznan. Screen AD. TV DVD cinema VOD. Designed by Freepic from Flaticon. Screen AD. Prepared in advance. Recorded. Sometimes delivered live in a cinema. Voicing Screen AD.
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Screen ad: films and genres Module 2 Unit 1 Agnieszka Chmiel Adam mickiewicz university in poznan
Screen AD • TV • DVD • cinema • VOD
Screen AD • Prepared in advance. • Recorded. • Sometimes delivered live in a cinema.
Voicing Screen AD • By author of the AD script. • By a voice talent.
requirements • AD fits between dialogues. • Special effects are audible.
Not suitable for AD • Quiz shows. • Game shows. • News. Designed by Roundicons from Flaticon
Source: http://www.adlabproject.eu/Docs/adlab%20book/index.html
Source: http://www.adlabproject.eu/Docs/adlab%20book/index.html
Film genres • Comedy. • Melodrama. • Action. • Thriller. • Western…
Romance + comedy = romantic comedyScience fiction + horror = science fiction horror
references • Remael, A., Reviers, N., Vercauteren, G. (2015) Pictures painted in Words. ADLAB Audio Description guidelines. Trieste: EUT, www.adlabproject.eu/Docs/adlab%20book/index.html • ITC Guidance on Standards for Audio Description. (2000). http://audiodescription.co.uk/uploads/general/itcguide_sds_audio_desc_word3.pdf
Screen ad: films and genres Module 2 Unit 1 Agnieszka Chmiel Adam mickiewicz university in poznan
The preparation of this presentationwas supportedbyADLAB PRO (Audio Description: A Laboratory for the Development of a New Professional Profile), financed by the European Union under the Erasmus+ Programme, Key Action 2 – Strategic Partnerships, Project number:2016-1-IT02-KA203-024311.
The information and views set out in this presentation are those of the authors and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsiblefor the use which may be made of the information contained therein.