1 / 7

Jinto Antony Kurian

Jinto Antony Kurian. Company. Product of Titan group Came into existence in late 90’ s Third largest independent watch brand in the country. For Whom?. Targeted at youth Fashion statement Reflects the attitude of the youth. Marketing strategy. Advertisement, promotion and events.

wwilkinson
Télécharger la présentation

Jinto Antony Kurian

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jinto Antony Kurian

  2. Company • Product of Titan group • Came into existence in late 90’s • Third largest independent watch brand in the country.

  3. For Whom? • Targeted at youth • Fashion statement • Reflects the attitude of the youth

  4. Marketing strategy • Advertisement, promotion and events. • “How many you have” • Tie up with MTV • Pricing and positioning of distribution network • Impulse purchase

  5. New collection • Neon • Targeted at party goers • USP • Media portal • Neon

  6. Reference • http://www.thehindubusinessline.com/2005/06/22/stories/2005062201510900.htm • http://www.hindu.com/2005/06/22/stories/2005062208001900.htm • http://www.blonnet.com/2007/09/01/stories/2007090151170500.htm • http://media.fastrack.in/ • http://www.fastrack.in/ • http://ishare.rediff.com/filevideo.php?id=67653 • http://www.titanworld.com/titan/stores/watches/Profile.asp

  7. Thank You

More Related