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The PLSD Story… Venturing into the Social Media Jungle

The PLSD Story… Venturing into the Social Media Jungle. Annette Eyman Communications Director Papillion-La Vista School District. www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict. What animal represents your view of social media?.

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The PLSD Story… Venturing into the Social Media Jungle

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  1. The PLSD Story…Venturing into the Social Media Jungle Annette Eyman Communications Director Papillion-La Vista School District www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict

  2. What animal represents your view of social media?

  3. What do you want out of this session?

  4. Agenda • Are you ready to enter the jungle? • Where do you start? • What should you do? • How do you do it? • How do you know if it’s working?

  5. Is Your District Ready? • Climate of your district • Internal & external • Superintendent and Board support • What guidelines are in place? • Is there a communication need? • Can it be a valuable communication tool?

  6. Is Your Classroom Ready? • Principal Support • District Policy/Procedure • Communication Need

  7. Where do you start? • Start with a plan • Do you want a committee? • Looked at current district procedures/policy • Filtering- staff and students • Professionalism • Changed directory information policy to include social media

  8. Where do you start? • Developed guidelines • Fan page vs. groups • Social Media guidelines • Facebook guidelines • Rules of engagement • Response guidelines

  9. What should you do? • Develop a plan • Communication • Training • Marketing • Pick a tool that meets your needs • Know your demographics • Start manageable • Think about… • District • School • Classroom

  10. How do you do it? • Find an expert • If you are not currently using, start now • Work your plan • Long range – email address, monitoring • What is the end result? • Content

  11. Ideas • Created district e-mail addresses for social media • Used this to create account • Monitoring – forward to our e-mail accounts • Communications department Update/Maintain • Linked Facebook and Twitter Pages - update in one place

  12. District Pages Content • Include…. • School Board information • Upcoming events for the district (parent series) • District news stories • Update on any issues (boundary changes) • School closings • Photos taken at events • Educational activities- summer and winter breaks • Daily secondary sports activities www.facebook.com/PapillionLaVistaSchoolDistrict www.Twitter.com/plvschooldist

  13. School Pages Content • Include… • Upcoming school events • Parent reminders • Information from newsletter • News stories about school • School cancellations • Curriculum information • Photos from activities

  14. Teacher/Classroom/Clubs • Teacher/Classroom Pages • Set up as groups • Security so group is closed • Content • Classroom learning and activities • Photos • School-wide reminders • Clubs/Organizations • Groups vs. fan pages depending on type of group • Information about club meetings and upcoming activities

  15. How do you know if its working? • How will you evaluate that social media is working in your district? • Is it a percentage? • A certain number of followers? • What goals will you set for measurement?

  16. Evaluation • Monthly principal meetings • Communication advisory group • Parent and staff surveys • 75% Elem parents have FB 48% Didn’t know • 68% Sec parents have FB 51% Didn’t know • Steady growth in numbers • Currently over 2,500 followers at District Level • Over 10,500 District wide

  17. Success Stories • Superintendent postings • Social butterfly awards • Parent interest - There is a market! • Educational posts • School connections for parents • Connections with high school students • Where are we Wednesdays

  18. Lessons Learned • Ongoing training • Hesitation from senior principals and central office administrators • Regular posts including pictures • Planning never ends

  19. Next Steps • Training and communication of procedures • Focus on teacher/classroom Facebook groups • Adjust focus for postings • Based on parent survey data • Continue marketing efforts • Trademark logos • More video • Better use of analytics • Ever changing

  20. One stop shop • Parent and Community App

  21. Questions???

  22. Annette Eyman 402-537-6209 aeyman@paplv.org

  23. Research Stats • 900 million Facebook users • Over half Facebook users access on mobile device • Twitter 500 million active users • Over 800 million unique users visit YouTube each month

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