Final revision Unit 1 Module 4 Advertising By Wudefu 2009-6

1. Final revision Unit 1 Module 4 Advertising By Wudefu 2009-6

2. 英语学习常用技法之四 “逆向” 法 此法用于背句子或课文，，特别有效，因为英语的语序大部分与中文相反,所以，“倒背如流”更有利于记忆和背诵。 而且，用此法来理解或翻译句子效果更佳,因为英语的定语或状语都放在句子的后边,所以，使用“逆向”法更便于理解.

3. 技法小试 用“逆向”法背诵下列句子 1.你需要做点调查研究工作以便确定你的目标受众 In order to determine your audience, you will need to do a little research. 2.他们的产品质量优异。 Their product is of high quality. 3.你需要确切地知道你试图向人们传递什么 信息，你试图让人们做什么，这一点很重要。 It is important to know exactly the message you want to send to people and what you are trying to get them to do.

4. 技法小试 用“逆向”法背诵下列句子 4. 然而，并非所有的广告都给我们设陷阱的。 Not all ads play tricks on us though. 5. 该信什么，不该信什么，我们都想在这方面 变得精明起来。对待广告亦是如此。 We all want to be smart about what we believe, sobe smart about advertisements!

5. 重点巩固: ①promote: promote意为“宣传,推销，积极; 筹划，提升,晋升，支持，促进”等,应用灵活 是新课标重要单词，也是高考中的热门词汇。 如（2008·江西）24题以及（2006·山东）35题 I hear they ___________ Tom, but he didn’t mention when on the phone. A. to promote B. have promoted C. had promoted D. promote 2010年高考promote仍可能在单项填空，阅读 理解或完形填空中出现，考查其不同的词义 在不同语境下的用法。

6. intend to do sth. （动作） 重点巩固: be intended to do （状态） intend v. 打算→ adj. adj. （为…打算的或设计的） intended educate; educated; education v. 教育 adj.受过教育的 n. 教育 (well-) aware; awareness be aware of adj. 知道的，意识到的 n. 意识 v. 满意 adj. 满意的 n. 满意 satisfy; satisfied; satisfaction

7. 重点巩固: 想像→ n. 想像，想像力 imagine; imagination v. 推荐 n.推荐 n. 推荐人 recommend; recommendation recommender; v. 确定， n.决定 adj.确定的 determine; determination; determined approach n. 方法，途径 问题的解决途径 approach to the problem

8. 重点短语 1.分享 2.打算做…… 3.保护……以免…… 4.明白;意识到 5.以……感到自豪 6.上……的当;受骗 7.捉弄…… 骗某人做某事 骗某人某物 sharewith be intended to do protect ---from be aware of--- be proud of fall for play tricks on trick sb. into doing sth. trick sb. out of sth.

9. 重点短语 8. 打算；想要， 是为--- 9. 处理;解决 10. 过---的生活 11. 为了 12. 投合…的兴趣和心意 13. 与…有关；对…关心 14. 使被理解;传达 be meant to deal with live/lead a(n)---life in order to appeal to be concerned with get sth. across to sb.

10. 1.A commercial advertisement is one （which someone has paid for）to promote a product or service. 商业广告是一种人们为了推销某商品或服务而花钱做的广告。 ▲promote v. ① 宣传;推销(商品) Do you have any idea how to promote the sales of this product? 你有什么好办法来推销这种产品吗? ② 积极筹划 Who is promoting this boxing match? 谁在筹划这次拳击赛? ③ 提升;晋升(常与to连用) Our teacher has been promoted to headmaster. 我们的老师已被提升为校长了。

11. 【高手过招】单项填空 Because of his good work, John ______ a higher class. A. was promoted into B. promoted into C. was promoted to D. was promoting to 解析：promote ... to ... 把……晋升为……， 这里要用被动语态。

12. 2. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. 公益广告往往是免费投放的，其目的是就健康、 安全或者其他影响到公众利益的问题对老百姓 进行教育。 ▲intend打算;想要;有……的意图 常见用法： ① intend to do打算做某事 I intended to phone you yesterday evening, but I forgot. 我昨天晚上本打算给你打电话，但是我忘了。

13. ② intend sb. to do=be intended to do 打算让某人做某事 He intended his son totake over his company. 他打算让他的儿子接管他的公司。 This operation is not intended to be done today. 这台手术今天不打算做了。 ▲intended adj. （为……而）打算的（或设计的） be intended for =be meant for/be designed for 专为某人而设计的，预定给某人的 The magazine is intended for young girls. 那份杂志是专为年轻女孩而设计的。

14. 3. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services. 为保护消费者，对于不实广告或者欺骗性广告， 中国制定了严格的法律。 ▲protect vt. 保护; 保卫; 准备支付(汇票) ①protect ...against ②protect ...from 保护…（免受）伤害（一般的伤害） He is wearing sunglasses to protect his eyes from the strong sunshine. 他戴着太阳镜以遮挡强烈的阳光照射眼睛。

15. 【高手过招】单项填空 Something must be done to _____ our environment ______ polluted. A. protect; from B. protect; from being C. keep; being D. keep ; from 解析：protect ...from ...保护……以免遭受……，故选B。 其他选项与句意不符。

16. 4. However, we still must be aware of the methods used in advertisements to try and sell us things. 尽管如此，我们对商业广告中所使用的技法 还是得有些意识。 ▲be aware of意识到……;注意;当心 We are aware of this possibility. It’s nothing to be afraid of. 我们意识到了这种可能，但这并不可怕。 Be aware of those who fish in troubled waters. 当心那些浑水摸鱼的人。

17. 5. We must not fall for this kind of trick! 我们绝不能掉进这种陷阱里！ ▲fall for: ①上…的当，受…的骗，对…信以为真 Many people fell for his tricks at that time. 那时许多人上了他的当。 ②迷恋 She fell for him at first sight. 她对他一见钟情。 【联想拓展】有关fall的常见短语： fall off从……跌落; fall out（with sb.）与---争吵 fall ill生病 fall in love with与……相爱 fall behind落在……后面

18. 【高手过招】单项填空 A lot of people____ the advertisement, and they bought what they didn’t need at all. A. fell in B. fell over C. fell down D. fell for 解析： fall for上当，受骗， 其他选项都不符合句意。

19. 6. It is important to always try to appeal tothe way the audience will react. 要始终迎合受众的反应，这很重要。 ▲appeal v. ①appeal to: 投合……的兴趣和心理； 对……有吸引力 What he bought didn’t appeal to me at all. 他昨天买的东西一点也不合我的心意。 ②appeal for sth./appeal to sb. for sth. 呼吁，(向某人)请求得到某物 They are appealing for money to build a library. 他们正在呼吁能有一笔钱来修建一座图书馆。

20. 【高手过招】单项填空 Does the idea of studying abroad________ you? A. appeal to B. draw to C. pull to D. push to 解析：appeal to吸引。 句意为：出国的想法对你有吸引力吗？

21. 7. You must decide what approach you want to use. 你必须决定要采用什么方法。 ▲approach：①n. 方法;手段;途径 the approach to a cancer treatment . 癌症的治疗方法 ②v. 走近;靠近;接近 The summer vacation is approaching. 暑假就要到来了。

22. 【易混辨析】 method, way, approach与means 四个词作名词时都有“方法；途径”的意思， 但意义和用法是有差别的。 ①method指有系统、有条理地或解决问题的方法。 ②way最为普通和口语化,可指一般的方法， 有时也指个人的方法或方式,也可指特殊的方式方法。 ③approach指从事某事的特别途径； 特别是学习或研究问题的方法。 ④means 指为达到某种目标而采用的方法、手段。 其常见搭配为： ①way+不定式/of doing；②method+of； ③approach to+n.； ④by means of。

23. 【高手过招】单项填空 He came up with a new ______to the problem at yesterday’s meeting. A. procedure B. method C. means D. approach 解析：procedure 手续，过程; method 指合乎逻辑的或系统的方法； means 方法，手段，工具，后面多跟介词of。 故D为最佳选项。

24. Thank you