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Chapter II Retailing Management

Chapter II Retailing Management. By Aj-Kulachatr Chatrakul Na Ayudhaya Mareketing Department Business Administration Faculty. Chapter II : Retailing Management.

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Chapter II Retailing Management

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  1. Chapter IIRetailing Management By Aj-Kulachatr Chatrakul Na Ayudhaya Mareketing Department Business Administration Faculty Aj-Kulachatr Chatrakul Na Ayudhaya

  2. Chapter II : Retailing Management Retailing Management : the procedure of Planning , Organizing , Staffing , Directing and Controlling in retail business to approach the objectives firm. Component of Successful in Retailing Management 1. Manager Personality 5. Firm Organization 2. Financial Status 6. Retailing Technology 3. Corporate Policy 4. Human Resource Aj-Kulachatr Chatrakul Na Ayudhaya

  3. Knowledge Experience Drive Friendliness Leadership Decision Making Vision Character Administration Ability Initial Capital (Fixed) Working Capital (Current) Source of Fund Personal Saving Loan (Commercial Loan) Trade Credit Profit (Accumulative) Stock Trading Chapter II : Retailing Management Properties of Retailing Manager Financial Status Aj-Kulachatr Chatrakul Na Ayudhaya

  4. Corporate Policy Company Policies Legal Policies Inter-trade Policies Competition Merchandise Policies Type of goods Quality Price Sale Promotion Policies Customer Service Policies Personal Policies General Policies Chapter II : Retailing ManagementRetailing Business Policy Aj-Kulachatr Chatrakul Na Ayudhaya

  5. Personal Properties Customer Relation Properties Physical Skill Artificial Skill Mathematics Friendliness Acknowledgement Personal Properties Good Impression Good Personality Venturesome Spirit Loyalty Initiative dilligent Good Social Traits Enthusiastic Friendly Compromise Chapter II : Retailing ManagementHuman Resource Policies Aj-Kulachatr Chatrakul Na Ayudhaya

  6. Chapter II : Retailing ManagementRetailing Business Structure • Organization Management • Organization Charts • Need of Flexibility in Organization • Type of Retailing Organization • Small and Medium Enterprise • Large scale Enterprise • Department Organization • Chain Organization Aj-Kulachatr Chatrakul Na Ayudhaya

  7. Chapter II : Retailing Management Retailing Business Structure Small Organization Structure Aj-Kulachatr Chatrakul Na Ayudhaya

  8. Chapter II : Retailing Management Retailing Business Structure Large Organization Structure Aj-Kulachatr Chatrakul Na Ayudhaya

  9. Large Organization Structure • Department Store Organization • Merchandising Division • Purchasing , Store Controller , Selling , Customer Service • Publicity Division • Advertising and Sale Promotion • Operating Division • Store Maintenance Supplies , Equipment , Property • Customer Service Safety Management • Operating Activities Personal Management • Control Division : Treasurer , Accounting , Financing Aj-Kulachatr Chatrakul Na Ayudhaya

  10. Chain Store Organization Centralization ; Head Office , Staff and Line , Branch Store Administration Information System for Administration Large Organization Structure Aj-Kulachatr Chatrakul Na Ayudhaya

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