Retailing Management FamilyMart

1. Retailing ManagementFamilyMart Emer, Orlando, Cook http://www.family.com.tw

2. 1 2 3 4 Introduction Retailer Characteristics Customers Buying Behavior Retail Market Strategy Contents

3. Introduction • History • Introduced from Japan in 1988 • Founded on August 18 with NTD$0.2 billion capital • First store opened in the Taipei train station area in 1988 • 2,376 Family Mart branches opened in Taiwan until Nov. 2009

4. Introduction • Target • Family Mart with Dormitory 13 in NCTU • 81 square meters of estimated floor space

5. Retailer Characteristics • Types of Merchandise and Floor Layout

6. Retailer Characteristics • Variety and Assortment

7. Retailer Characteristics • Variety and Assortment

8. Retailer Characteristics • Service Offered • 3 people working in every period but fewer at midnight • Sufficient services • Copy • Fax • Ticket order • Heat foods • Cashiers upon time: 1 vs. 2

9. Retailer Characteristics • Prices and the Cost of Offering Breadth and Depth of Merchandise and Services • Foods for 15 to 60 NTD • Cigarettes for 50 to 90 NTD • Media Goods for 50 to 300 NTD • Households for 10 to 250 NTD • About 600 SKUs • Inventory: twice of the amount on shelves

10. Customers Buying Behavior • Market Segmentation • Student • Family • Professor • Geodemographic Family Mart High Above average

11. Customers Buying Behavior • Characteristics • Needs than Brands • Most for foods, secondly for drinks, then snacks. • People come more during the dining time, about 3 to 1 • Come for services offered

12. Retail Market Strategy • Characteristics • Introduced new services with the spirit of innovation • Profits • Better services • First payment service for parking fees in Taiwan • New pre-order service for Chinese New year’s banquets • Virtual Distribution Center-game point card selling • Tops the convenience store category in the survey on service capability conducted by the Global Views magazine for 2004, 2005 and 2008

13. Thank You !