Download
general motors n.
Skip this Video
Loading SlideShow in 5 Seconds..
General motors PowerPoint Presentation
Download Presentation
General motors

General motors

233 Vues Download Presentation
Télécharger la présentation

General motors

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. General motors Valuation Project

  2. Industry Analysis Automotive Industry

  3. Key determinants of profitability

  4. Industry competition Big Three Domestic Internationals Toyota Nissan Honda • General Motors • Ford • Chrysler

  5. Bargaining power of buyers Economic Drivers: Demand Industries Auto wholesalers Domestic and foreign auctions New car dealers Car rental agencies • Consumer preference • Demand from new car dealerships • Crude oil prices • Steel prices • Trade in values • Government regulations (safety, emissions, etc.)

  6. Bargaining power of suppliers • Key Supply Industries: • Brakes manufacturing • Electronics manufacturing • Engine & parts manufacturing • Interior manufacturing • Metal stamping • Steering and suspension • Transmission manufacturing • Auto assembly vs. Auto manufacturing

  7. Threat of substitution • General Product Categories • Compact and subcompact cars • Midsize and full size sedans • Sports cars • Luxury cars • SUV’s • Light trucks • Heavy trucks • Industry emphasis on customizability • “Rebadging”

  8. Threat of entry • Technological innovation drives new competition • Opportunity to break through barriers of entry • Example: Tesla • Electric cars & powertrain components • Tesla Roadster • First fully electric sports car • Start up tech company behavior

  9. Company analysis General Motors

  10. GM: the basics • Headquarters: Detroit, Michigan • Founded in 1908 • Operates in 157 countries • Employs 200,000+ • Market share: 11.5% (FY 12) • 17.5% share of domestic market • Key brands: Chevrolet, GMC, Buick, Cadillac • Over 20,000 authorized dealerships worldwide

  11. Financial performance

  12. Government motors • June 2009: filed Chapter 11 bankruptcy • July 2009: emerged from bankruptcy with ownership split between: • US Federal Government • United Auto Workers Association • Canadian Government • GM bondholders • November 2009: GM share returned to the NYSE at $33 per share • Throughout bankruptcy: • Eliminated 1/3 workforce and plant assets • Reduced debt from 95 billion to 17 billion • Discontinued manufacturing of brands: • Hummer • Pontiac • Saturn

  13. SWOT Analysis

  14. Client Strategy Template: General Motors Strategies Growth Strategy:Focus on “alternative propulsion strategies” (hybrid, electric, FlexFuel, hydrogen fuel cell) in an attempt to create environmental diversity and fuel efficiency throughout product line Financial Goals & Operating Priorities:Aim to be fuel efficiency leader in industry, top market share both domestic and global Characteristics of the Business Major Business Units: GMNA, GME, GMIO, GMSA, GM Financial Markets: Automotive assembly and manufacturing, financial services (leases, contracts), automotive safety technology Products: Chevrolet, Chevy, GMC, Buick, Cadillac, OnStar technology, GM Financial services Customers: Auto wholesalers, Rental car agencies, Authorized dealerships Competitors:Toyota, Ford, Nissan Strategic Alliances/Joint Ventures: Mostly concentrated in China Potential Adverse Influences: Constant technology innovation, oil prices, raw material prices, government regulation, dependence on suppliers, product recalls (safety issues)

  15. Growth strategy & goals • R&D emphasis: “alternative propulsion strategy” • Energy diversity • Environmental leadership • Objective: recognized leader in fuel efficiency • FlexFuel • Biofuel • Hybrid, electric • Hydrogen fuel cell

  16. Markets & products • Auto brands • Chevrolet • GMC • Buick • Cadillac • OnStar (wholly owned sub) • GM Financial • Formerly AmeriCredit Corp • Strategic Alliances • Concentrated in China • JV with SAIC Motor

  17. Potential Adverse influences • Competitive technology • Oil shortages & price volatility • Dependence on suppliers • “Just in time” manufacturing processes • Raw material prices • Steel, Aluminum, Copper • Low auto demand in European market • Government regulation • Product recalls, safety issues • Decrease in consumer demand • Negative impact to brand image