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Social Networking Websites

Social Networking Websites. Prissillya Mienata, Teresa Lee, Vivian Tam. Agenda/Overview. What are Social Networking Sites The 3Ws and H Before SNS….. Advantages and Benefits Disadvantages Real Life Applications Fun Facts. What?.

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Social Networking Websites

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  1. Social Networking Websites Prissillya Mienata, Teresa Lee, Vivian Tam

  2. Agenda/Overview • What are Social Networking Sites • The 3Ws and H • Before SNS….. • Advantages and Benefits • Disadvantages • Real Life Applications • Fun Facts

  3. What? • A group of people that share interests & activities through a website • Content is created by members • Member network is interconnected

  4. Who? • A site originally designed for college & university students (18 – 25 year olds) • Currently people of all ages use it • Now there are SNS that group together people with common interests

  5. Where? • SNS is accessible almost anywhere • Computer with an internet connection • Cell phones • Media devices with Wi-Fi capabilities

  6. How? • For most SNS all it takes is an e-mail address to create an account • Anyone can become a member

  7. Before SNS……

  8. NOW……

  9. Advantages / Benefits • Inexpensive • Cost of growing is almost free • Recruit new employees using lower costs • Businesses market products & generate awareness • Can reach out to large number of people • SNS have hundreds of millions of users

  10. Disadvantages • Risk of leaking sensitive corporate information • Negative publicity spread like wildfire • Intangible benefits • Risk of accidental release of confidential information by employees • Specialized SNS may require a fee

  11. Monetary Costs • Free to become a member or nominal fee on some SNS • Cost for advertisers to post ads on SNS

  12. Examples of Vendors & Companies • Sony Pictures uses YouTube to post trailers to promote movies • American Film Studios host movies on MySpace • Elastic Path Software usesFacebook to: • Promote company • Post job openings • Keep employees updated about office activities

  13. Collaborations Among Companies • Starting in 2004, Cingular started to host 4 networking site platforms: Rabble, CoolTalk, MySpace & Facebook on their mobile phones • Myspace use HyperTargeting • Software that displays ads to user based on profile preferences

  14. Facts • If Facebook was a country it would be the 4th most populous country after USA and before Indonesia • Generation Y and Z considered e-mail outdated • In 2009, Boston college stop distributing e-mail addresses to incoming students • SNS has given credibility to the ‘6 degrees of separation’ theory

  15. Years To Reach 50 Million Users… • Radio • 38 years • TV • 13 years • Internet • 4 years • Ipod • 3 years • Facebook • 100 million in less than 9 months

  16. Social Media Revolution • http://www.youtube.com/watch?v=sIFYPQjYhv8

  17. To Summarize • SNS can be helpful to businesses when used correctly • Enables us to discover relationships that otherwise would not be found • SNS is rapidly expanding and becoming an integral part of our lives

  18. One Concrete Point • Although SNS has almost become a necessity in our lives, we still need to remember that we are posting personal information on the web and that it is accessible to ANYONE in the world!!!

  19. USE SNS WISELY!!!

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