A Sales Proposal for

1. A Sales Proposal for Presented By Jenna Bouffard, Zech Gilson, Katherine Krick, Amanda Lane and Kenan Omanovic

2. Table of Contents Save the Date……………………………………………………………………………………….…………………….3 Statement of Problem………………………………………………………………………………………………..4 Needs and Benefits…………………………………………………………………………………………………….5 Qualifications of Personnel…………………………………………………………………………………………6 Limitations, Contingencies, Scope………………………………………………………………………………7 Service Description…………………………………………………………………………………………………….8 Objective and Methods………………………………………………………………………………………………9 Timetable…………………………………………………………………………………………………………………10 Materials and Equipment…………………………………………………………………………………………11 Personnel and Facilities……………………………………….……………………………………………………12 Cost and Budget………………………………………………….……………………………………………………13 Talent………………………………………………………….………………………………………………………14-15 Raffles and Contests…………………………………………………………………………………………………16 Event Schedule……………………………………………………………………………………………………17-18 Funding and Donations……………………………………………………………………………………….19-20 Advertising………………………………………………………………………………………………………….21-22 Merchandise…………………………………………………………………………………………………………….23 Press Release……………………………………………………………………………………………………………24 Expected Results………………………………………………………………………………………………………25 Feasibility, Summary, Request for Action………………………………………………………………….26 References……………………………………………………………………………………………………………….27 2

3. Save the Date • Name • The name of our business is Save the Date. We wanted a name that was creative for an event planning and management business.A name like Save the Date will be easily remembered because it is a phrase used often when planning an event. • Logo • We decided to make our logo look like an • invitation since our business is one that plans events. • We wanted it to be very simple and we chose to • only use two colors. We believe the best events have • little details, which make it special. In order to make • our logo special, we added the swirls in the corner. • This special touch makes the logo fun and creative. • Mission Statement • “Our mission at Save the Date Event Planning • and Management is to make every event stress-free • for our clients. We listen to our clients’ ideas and strive to create their vision in a professional manner.” • Save the Date Event Planning and Management • Located at 15 Washington Avenue, South Beach, Florida 32963 • Limited liability company • Serving all of Florida and surrounding states 3

4. Statement of Problem • Cancer is a growing problem across the world and is responsible for almost one in every four deaths in the United States. Cancer treatment and research costs are increase as new cases are diagnosed each year. The National Institute of Health issued a research statement in 2011, reporting that “If cancer incidence and survival rates and costs remain stable and the U.S. ages at the rate predicted by the U.S. Census Bureau, direct cancer care expenditures would reach $158 billion in 2020” (National Institute of Health, 2011). Diagnostic tools, treatment, and follow-up procedures are increasingly becoming more expensive. The challenge is to raise money in an effort to support research and individuals going through the cancer experience. • Objective • Our objective is to hold an event that will raise a large sum of money for the American Cancer Society. With that money, they will be able to continue their cancer research and help everyone who personally suffers or knows someone who suffers from cancer. • Project Overview • This proposal outlines every detail of a cancer benefit concert. “Listen for a Cure” will have: • 15 artists perform • Food • Auctions • Raffles • Concert merchandise • Celebrity volleyball game • By selecting our proposal, everything is planned and Save the Date simply needs the go-ahead to start booking. We already have the artists on board, raffle items and contest events chosen, a detailed event schedule, corporate sponsors, advertising methods, merchandise samples, and a press release to be sent out two weeks prior to the event. All of these details are outlined in the proposal. 4

5. Need and Benefits Needs The American Cancer Society has an enormous need for funds. Although they are considered the world’s “wealthiest” non-profit organization, the money donated to the American Cancer Society goes a long way. Donated funds are used to help numerous people. Companies like this are always short of funds, and by working with them to plan a fundraiser, our company can raise a lot of money that we know will be put toward good use. Benefits “Listen for a Cure” will raise funds and awareness for cancer research, as well as give the ACS a younger and more relevant image for our target demographic. Attendees are able to gain an increased understanding of the difficult challenges that families face when dealing with cancer. The high-profile performers will bring an increased awareness to the event and attract a crowd that might not normally be interested in cancer awareness. “Listen for a Cure” is a concert focused on music, and will create a sense of community within those individuals working and attending the event. This will be a demonstration of the universal nature of not just music but of cancer as well. “Listen for a Cure” will demonstrate that people can all unite around a common goal and do good on a massive scale. An event that the ACS hosts is their “Relay for Life.” Millions of people participate in this event every year, and raise a lot of funds for the ACS. Having another event, like “Listen for a Cure,” would draw in a very diverse crowd and raise a lot of money for the American Cancer Society. 5

6. Qualifications of Personnel Zach Gilson is the Chief Executive Officer. He is responsible for overseeing important decisions for the company and carrying out strategies decided upon by the other officers. Zach has tremendous leadership abilities and is well fit for the job. He is currently a Communication Management and Design major at Ithaca College. He has extensive training and experience in strategic planning, and uses these skills to lead his team of officers in the planning of events. Kathryn Krick is the Chief Operations Officer. She is responsible for overseeing the daily operations of the company. Kathryn is a Communication Management and Design major at Ithaca College and intends to be an event planner after graduating. She has experience as an event planner on IC After Dark where she brainstorms, plans, organizes and works at many events. She also served as an event planner on the Protestant Community’s Council. Amanda Lane is the Operations Manager. She reports directly to the Chief Operations Officer and is responsible for managing employees during events and work schedules. She is an Occupational Therapy major at Ithaca College. She has experience planning events such as banquet dinners and fundraisers. Kenan Omanovic is the Chief Financial Officer and is responsible for purchasing supplies, managing payments and salaries, and assessing potential financial risks and opportunities. As a Business major at Ithaca College Kenan has a lot of experience and training in finance. He has worked as a trading consultant and has experience with events. Kenan has experience working with talent, promoting a local rapper and landing him a performance opportunity in New York City. Jenna Bouffard is the Chief Marketing Officer. She oversees marketing, as well as research and development regarding the best interests of the company. Jenna is a Communication Management and Design major at Ithaca College and is well educated in marketing and other business and communication skills. She also has experience planning events, putting together school dances during high school and planning fundraisers for her cheerleading squad. 6

7. Limitations, Contingencies, Scope Limitations and Contingencies There are some limitations to our plan with possible consequences for the event. Save the Date took measures to ensure that these limitations and contingencies do not affect the event’s success. Weather. As the event is being held outdoors, Save the Date has foreseen the possibility that weather may cause a need to postpone the event. A rain datewasselected that all of the artists will be able to attend if bad weather occurs. Artist cancellation. The success of “Listen for a Cure” relies heavily upon the performing artists. Save the Date will have back-up performers lined up in the event of artist cancellations. Due to the number of artists that are already lined up, a single cancellation will result in a simple revision to the schedule. Scope The proposal contains an in-depth look at the planning process, covering logistics and costs of gathering people to the event, advertising, funding, recruiting talent, setting a schedule, and promoting awareness of cancer in a beneficial way that will advance the mission of the American Cancer Society. 7

8. Service Description “Listen for a Cure” is a benefit concert that willtake placeat the Public South Beach, Florida on May 26, 2012. The rain date is May 27, 2012. It is an all day event, featuring performances from multiple artists. All of the performers were affected by cancer in some way. Many had close family or friends who died from cancer, overcame cancer, or are currently fighting cancer. Some of the performers had cancer and overcame the disease, and will share the experience that they had with cancer and the importance of finding a cure. There will be mash-ups of the talent performing, bringing together diverse audiences in the name of finding a cure. Products can be purchased at the event and half of the proceeds will go to the charity. There will be t-shirts that feature the concert logo on the front and the location and date on the back. There will be other “Listen for a Cure” products including beach balls and frisbees. These items will be distributed before the concert to promote it as well as during the concert to raise awareness of the ACS. Our corporate sponsors will supply and sell food at the event, donating the proceeds to the ACS. The various food options include burgers, hotdogs, fries, sandwiches, wraps, fruits, salads, ice cream, and a variety of desserts and beverages. Besides generating funds for the ACS, the benefit concert is designed to educate and inform people about cancer and preventative measures. A lot can be done to prevent cancer, but many people do not know simple measures they can take to protect themselves. There will be awareness tents around the event that will provide information and brochures, and volunteers will explain the risks and ways to prevent cancer. There will be skin cancer, lung cancer, breast cancer, prostate cancer and oral cancer awareness booths scattered throughout the concert area. The American Cancer Society will provide the literature for the awareness tents. The event will take place on May 26, 2012. The variety of performers will attract people of all ages from many different social groups. By holding the event at the end of May we will capture the college audience, since locals will be home from college, and students who attend college near South Beach, Florida can choose to stay an extra week after classes are out. Hurricane season does not start until July and the temperature is not unbearably hot as it can be in the summer months. 8

9. Objective and Methods Objective This proposal offers a plan to organize a benefit concert that will raise funds and awareness in support of cancer research, in the name of The American Cancer Society. Methods By bringing in artists of different genres we anticipate attracting people of all ages, rather than focusing on one specific genre and type of person. We have selected popular artists of today to attract the younger demographic, specifically 15-34 year olds. The popular artists are scheduled to perform later in the event in the evening and at night, and are also grouped together to encourage younger people to come. We also kept the performances from 30 minutes to an hour so that attendees would not get bored, and to keep the event exciting throughout the day. We have scheduled activities so that there is an alternative to the concert if attendees are not interested in the performer at the time. Raffles are expected to generate a large amount of donations because of the celebrity memorabilia that will be offered. Cancer awareness is also a large part of our event. There will be awareness tents to provide attendees information of how to prevent and detect cancer. By putting on this event we hope to raise a significant amount of money that can contribute to the American Cancer Society’s mission of increasing cancer research and prevention methods. 9

10. Timetable If we were chosen to plan the event, this would be our schedule from now until the day of the event. We have certain responsibilities for each month, and the closer we get to the event, the more responsibilities we will have to accomplish. In June, we would book all of the artists and spread the word out about the concert, by advertising. We would continue to advertise until May. Next we would book the beach in July. Starting in December, we will book the UV company, then the food vendors, followed by ordering the merchandise. In April, we will make sure all of the American Cancer Society pamphlets are printed and ready for the event. Finally, a press release will be sent out two weeks prior to the event, which will be held on May 26, 2012. 10

11. Materials and Equipment Audio Equipment If chosen to plan the ACS event, we will hire CNZ Audio Services, LLC to assist the event with all of its audio needs. On the day of the event, they will set up for the performances. Their responsibilities including setting up the stage, hooking up the microphones, setting up lights and projectors around the beach, working with the equipment during the event, DJ-ing when no artist is performing, and handling all of the additional audio that is needed to hold a concert. They will also be responsible for cleaning up all of the equipment when the concert is over. Tented Areas CNZ Audio Services, LLC agreed to supply tables and tents for the event. One tented area will be specifically for American Cancer Society pamphlets. This is a great way to use the event to educate people on cancer prevention and treatment. The other tented areas will be the places to purchase food, merchandise, and see the items that will be raffled off. Food All of the food for the event will be provided by our corporate sponsors. Merchandise When people go to concerts, they want to buy a souvenir. We will have custom made t-shirts, beach balls, and frisbees for the attendees to purchase. 11

12. Personnel and Facilities Personnel The main committee of “Listen for a Cure” is comprised of Save the Date’s staff. These five skilled individuals will work with the American Cancer Society in order to plan the best event possible. The success of this plan relies on the willingness of individual volunteers with a desire to be involved in raising money for a worthy cause. Many public school honor societies often require their students to serve a certain number of community service hours. Therefore, Save the Date plans to offer the concert as an opportunity for students to use for community service hours. Several public and private schools in the South Beach area were approached to gain a sense of their interest in working at “Listen for a Cure.” For example, Tabernacle Christian Baptist Academy and Saint Edward’s School have already given us their consent to work with their students for the event.  This volunteering opportunity will also be available to college students in the area. The University of Florida is within the South Beach area and there are many interested student organizations willing to help work as volunteers during “Listen for a Cure”. These local students will gain beneficial experience through working in a community and earning money for an important cause. In addition to utilizing student organizations, Save the Date plans to make use of the willing American Cancer Society network of volunteers. Facilities For this event, the needed facility would be a beach in Florida. The available facility is South Beach, which is perfect to host “Listen for a Cure.” It is a big beach that can hold a lot of people and everyone knows where it is locatedbecauseit is a popular beach. This is why we have chosen this location for our event. 12

13. Cost and Budget Put that here- do in class tomorrow 13

14. Talent • The talent showcase for the Cancer Benefit concert is as follows: • Anastacia • The Beatles tribute for George Harrison • Beyonce • Bob Marley tribute band • Crosby, Stills, Nash, and Young • James Brown tribute band • Jim Jones • Justin Bieber • Melissa Etheridge • The Ramones tribute band • Rod Stewart • Sheryl Crow • Usher • Van Halen • Warren Zevon tribute band • Not only will these artists be performing solo, but we thought it would be a good idea to have different artists and bands performing together. That will draw in more people to have the chance to see Justin Bieber and Van Halen for example, perform a song together, which is something that would not normally happen. • At the beginning of their performance, the artist or band will talk about their personal journey with cancer or how someone with a cancer effected their lives to keep the event focused on it’s true purpose. • Continued on next page. 14

15. Talent con’t All of these artists were affected by cancer in some way, whether they had it themselves or somebody very close to them did. The choice of artists cover a wide range of musical styles in order to appeal to multiple demographics, while keeping a unifying theme of cancer awareness. Artists such as Usher, Beyonce, Justin Bieber and Jim Jones appeal to a younger crowd that is more fond of hip-hop, pop, and top 40 hits. Genres like R&B and rap music appeal to this demographic, who are between the ages of 15 to 34. Some of the other bands and artists like Sheryl Crow, Van Halen, Anastacia, Melissa Etheridge, Rod Stewart and tribute bands for The Ramones, Warren Zevon, Bob Marley, James Brown, and The Beatles’ George Harrison appeal to the older crowd, ages 34 and up. There is obviously some cross-over, however. The appeal of music is universal, and all of these are sure to deliver a fantastic show. Famous singer Melissa Etheridge was diagnosed with breast cancer in 2004 and fought through it. She also had a grandmother die from breast cancer, so this is a very important issue for her. Like Melissa, Sheryl Crow was also diagnosed with breast cancer in 2008, which made her choice to join an easy one. Just like the previous artists, famous singer Anastacia was also diagnosed with breast cancer in 2003. There are several tribute bands for musicians killed by cancer. The remaining members of The Ramones will do a tribute for Johnny Ramone, who died from prostate caner in 2004, and Joey Ramone, who died of lymphoma in 2001. There is also a tribute for famous musician and songwriter Warren Zevon, who died from lung cancer in 2003. Paul McCartney and Ringo Starr will do a tribute for deceased Beatles member George Harrison, who died from lung cancer in 2001. There is also a tribute band for Bob Marley, who died for a cancer on his toe in 1981. Crosby, Stills, Nash and Young will perform because Stephen Stills was diagnosed with prostate cancer in 2007. Famous guitarist Eddie Van Halen was diagnosed with tongue cancer in 2000. Popular rapper Jim Jones had a grandmother who passed away due to lung cancer. Artists like Usher, Beyonce and Justin Bieberhave not been personally affected by cancer but they all agreed to perform because it’s a very important issue and they have performed in the past for patents affected by cancer. Usher and Justin Bieber did commercials for the American Cancer Society. All of these artists and tribute bands agreed to do this free of charge because they have all personally experienced cancer or they have a strong connection to cancer. They realize this is a big problem in America and that their celebrity status can help make the benefit concert a success to raise money. 15

16. Raffles and Contests Raffles There will be raffles throughout the event. All of the money made from the raffles will go to the American Cancer Society. Raffles will include autographed memorabilia from Justin Bieber, Beyonce, Usher, and all of the other artists performing at the show. Participants can choose what item they want to be entered to win. Another raffle will be for the girl that Justin Bieber brings on to the stage and sings “One Less Lonely Girl” to. In all of Justin Bieber’s concerts a girl is chosen randomly to come on the stage, sit in a chair and enjoy Justin serenading her as he sings his hit, “One Less Lonely Girl.” Instead of choosing a girl randomly, there will be a raffle to determine the girl. Other raffles include a trip to the Bahamas paid for by our corporate sponsors, future concert tickets of any of the performers and a backstage pass to the concert, which involves a meet and greet of the performers. Another raffle will determine who gets to participate in the volleyball tournament, with teams entering themselves for a chance to play two weeks before the concert. Teams will require at least 6 participants, and they must all be present at the concert. Local businesses, corporate sponsors, and anybody who can gather a team will be encouraged to sign up during the promotion of the event. All of the raffle tickets will cost $10 per ticket, and it will be very clear that all of the proceeds will be donated in order to increase participation. Contests The main activity beside the concert is the volleyball tournament. A raffle will determine who is in the volleyball tournament. The tournament will be set up in a bracket system, with the winning team playing a celebrity team made up of the performers at the concert. The games will be going on during the concert. There will also be a sand castle contest held along a length of the beach. 16

17. Event Schedule 12:00PM-Event begins -Opening “Ceremony” -National anthem -Cancer survivor speaks -Announcements about food, products, volleyball tournament and raffles 12:30-Performer #1-Rod Stewart 1:00-Volleyball Tournament Game 1 players announced 1:15-Performer #2-Van Halen 1:30-Volleyball Tournament Begins -Game #1 1:45-More announcements, updates, volleyball players for game #2 and #3 announced 2:00-Perfomer #3 -Anastacia 2:15-Volleyball Game #2-Melissa Etheridge 2:30-Raffle announced, other updates 2:45-Performer #4 –David Crosby, Stephen Stills, Graham Nash, Neil Young 3:00-Volleyball Game #3 3:15-The rest of the Volleyball Tournament players are announced 3:30-Performer #5 - Warren Zevon Tribute and The Ramones Tribute: Performers- Van Helen, Crosby, Stills, Nash, Young, Rod Stewart, Sheryl Crow Continued on next page. 17

18. Event Schedule con’t 4:00-Volleyball Game #4 4:15-Performer #6 – Sheryl Crow 4:45- Volleyball game #5 5:00-Performer #7- Melissa Etheridge 5:30-Volleyball final round with Celebrity team 5:30- Bob Marley Tribute Band –Crosby, Stills, Young, Nash 6:00- James Brown Tribute Band – Performers: Sheryl Crow, Rod Stewart, Van Halen 6:30-Performer #8 – Jim Jones 7:15-Performer #9 – Justin Bieber 8:00-Performer #10 - Usher 8:50-Updates, raffles 9:00-Performer #11 - Beyonce 10:00– Beatles Tribute: Performers: Justin Bieber, Beyonce, Usher, Rod Stewart, Sheryl Crow 10:30-Mashups- Jim Jones with Beyonce, Beyonce, Justin Bieber and Usher 11:15-Final Performance-All Performers 11:45-12-Closing Ceremony, End of Event 18

19. Funding and Donations Target Corporation Target Corporation is an international leader in the discount retail industry and is a perfect candidate to sponsor the “Listen for a Cure” benefit concert. Target has a history of corporate responsibility and community outreach that is parallel with the American Cancer Society’s mission of raising cancer awareness. To date, Targetgaveover $500 million to education efforts, and plans to reach $1 billion by 2015 (Target, 2011). Combining these efforts will help to raise awareness on a major scale. Target is also the maker of Consumer Reports’ best sunscreen, Up & Up Sport Continuous (Hendrick, 2010). The Up & Up Sport brand name will be featured extensively at the benefit concert, with a booth promoting the sunscreen and giving it away for free. Target is also the best choice as a major corporate sponsor because it’s prices are now the lowest of all discount retailers, recently beating out Walmart for the top spot (Kavilanz, 2011). Target and the ACS won’t just be raising awareness, but they’ll be providing a cost effective solution to preventing cancer for families. Dole Dole is an international provider of fruits and vegetables. The ACS cited bright, colorful fruits as a possible preventative measure against cancer. This is an excellent opportunity for Dole to reach out to the community and spread the awareness of eating healthy fruits. Part of the Dole mission statement is to create “positive change in the area of nutrition education for children” (Dole, 2008). The ACS “Listen for a Cure” benefit concert will provide a venue for children, young adults, and parents to become better educated in the benefits of healthy eating and how it can impact the spread of cancer. Continued on next page. 19

20. Funding and Donations con’t Lids One of the target demographics of the “Listen for a Cure” benefit concert is the 18-34 male crowd. Lids is a popular hat company that has a number of hat brands that appeal to many consumers, the 18-34 crowd especially. Promoting the benefit concert with an appealing brand will bring the concert to this demographic, which will ultimately raise awareness of the ACS’s mission. The parent company of Lids, Genesco, has a track record of charitable donations to causes that Genesco deems “fit with their corporate strategy” (Genesco, 2007). The Lids brand doesn’t have such a record, making this a perfect opportunity to align it with a worthy cause. Wearing a hat outside in the sun is necessary for patients undergoing chemotherapy. Donating pink hats to these patients, as well as either donating or selling hats for concert goers, will raise awareness of the pink cause; the international color for breast cancer. It is also a relevant gift to give the concert attendees, as they will be in the sun all day and will need protection on their heads. Planet Fitness Planet Fitness is a fast growing gym chain with over 400 locations nationwide. The credo of Planet Fitness is to offer a “judgment free zone where a lasting, active lifestyle can be built” (Planet Fitness, 2011). Planet Fitness can extend this beyond the average gym member and provide a way for people to prevent cancer. The ACS recommends living an active lifestyle because it is linked with preventing cancer. Planet Fitness has no corporate giving program, so this is the opportunity for the franchise to unite under the cause of cancer awareness. As a bonus, there is a Planet Fitness franchise opening in North Miami, in close proximity to the site of the concert. Offering free gym trials will promote a healthier, cancer-free lifestyle and give the franchise an advertising tie-in. 20

21. Advertising Advertising the “Listen for a Cure” concert will focus on bringing in the 18-34 year old crowd. The advertising campaign will begin approximately four months before the event is scheduled in order to gain attention, but not lose attention from those interested. Social media, one of the main sources of information for our target demographic, will be extensively used in order to arouse interest in the event, provide information to prospective donators and concert-goers, and increase the conversation about cancer between the ACS and it’s constituents. Traditional Advertising Traditional forms of mass media will be utilized in order to get the attention of as many people as possible in a cost-effective manner. Newspaper advertisements in the Miami area will reach over 34,000 people that reside there year-round, casting a wide net that will generate interest. The specific cost of newspaper advertising is included in the budget. Since this is a music concert, channels such as MTV, MTV2, and VH1 will be targeted with a national advertisement promoting the talent at the concert, the cause it’s going toward, and the date. The cost ofthe production ofa television commercial usually totals into the hundreds of thousands (Gaebler, 2010), with a significant portion of the costs going to talent, pre-production, and production costs. Promoting a concert that will happen in the future negates these costs through the use of stock video of past concerts and overlaying graphics. The majority of costs in this case will go towards post-production editing and purchasing prime-time advertising slots. Negotiating a cheaper time slot cost for a not-for-profit event is a possibility. An alternative route to producing a stock-based video could be the use of celebrity endorsements of the concert. This would also supply a cost-effective solution, since the celebrity musicians playing in the concert would help advertise it free of charge. In addition, the chance to tie-in these TV ads with the social media campaign presents itself as an excellent opportunity in promotion. Continued on next page. 21

22. Advertising con’t Social Media Advertising Jack Neff (2010) says in Cracking the Viral Code that using “more conventional paid media to promote videos is what’s really injecting a degree of predictability into… viral success” (34). Viral videosgrewin popularity in direct correlation with the growth of social media. Combining the two will only increase the outreach of the campaign and the draw-in value of the individual parts. An example use of this form of advertising could be to feature Kanye West in a TV ad promoting the concert as a chance to raise awareness and unite against cancer. The ad will end with a call to action to do something about it right now, referencing social media tools such as Facebook and twitter, offering a $1 donation to the ACS for each like (Facebook) or retweet (twitter) of the event. This is only one possibility; when social media is involved the range of tactics is incredibly broad. Additionally, a marketing agency could be hired to handle the social media aspect. David Murdico (2010) is an executive creative director at the viral marketing agency Supercool Creative, and gives a rough estimate of $50,000 to $100,000 to launch a viral campaign. This is drastically lower than launching a traditional campaign by itself, and was proven to increase desired action from the audience. A prime example of this is the Old Spice viral campaign, which saw a 107% increase in month to month sales after launching a viral campaign (O’Leary and Wasserman, 2010). 22

23. Merchandise The following are examples of the merchandise available at “Listen for a Cure”. We would sell this merchandise to make a profit for the American Cancer Society. The t-shirt will be sold for $15 and the beach ball and frisbee will be sold for $5 each. Front of shirt Back of shirt Beach ball Frisbee We hope to sell at least 100 t-shirts, 200 beach balls, and 200 frisbees, leaving the American Cancer Society with a $3,500 profit for the merchandise. 23

24. Press Release This is a copy of the press release we would send out two weeks prior to the event. 24

25. Expected Results The turnout for the “Listen for a Cure” concert is expected to be large. This is because of the importance of the cause it is for and the amount and caliber of the talent that have committed to participate. The concert is scheduled for May 26, 2012 on South Beach in Miami, Florida. There are many colleges that arelocatednear South Beach, such as the Miami Dade College which houses about 16,000 students.The end of the year senior week celebration at colleges is on the week of May 26. We expect a lot of seniors to come for the concert and many of the local population that live there to attend. We expect people from out-of-area to attend because of the celebrity attraction. The beach can hold a nearly unlimited amount of people along the length of the beach, and the stage will be able to accommodate approximately 5,000 people around it. The event will supply 10,000 tickets. The ticket amount supplied is higher than the stage accommodation because we do not anticipate all attendees will watch the concert in its entirety. Each ticket will be sold for $35, so we expect revenue of about $350,000 from tickets sales alone. We will collect an 8% fee from the ticket sales only, which totals to $28,000 for Save The Date’s services. This is a projected cost; in reality it will only be 8% of the ticket sales. After our fee is deducted, $____ will go toward paying off the advertising budget and $____ will be used for paying CNZ Audio Equipment, LLC for their stage production. In addition to the concert, a raffle will be held in which tickets are sold for $10 each. Anticipated raffle participation is difficult to predict, but we have an estimate of approximately 18,000 tickets purchased. The number is higher than attendees because an individual can purchase more than one raffle ticket. This brings the raffle total to $180,000, all of which will be given to the ACS and allocated according to their experience. The final amount of donated money will be approximately $____. Judging the success of the concert merely in dollar values is not the point of “Listen for a Cure” however, the success in raising awareness must also be taken into account. This event will be attractive to the 15-34 year old demographic, a notoriously difficult age segment to call to charitable action. The lasting value of informing this crowd will be the greatest benefit to the American Cancer Society and the fight against cancer. 25

26. Feasibility, Summary, Request for Action Feasibility This event is definitely feasible. Cancer is an illness that affects almost everyone in one way or another. The artists are willing to perform for free since they have felt the effects of cancer and love to contribute to the cause. The corporate sponsors will provide the food to ensure that the event is not overly expensive. Concerts are potentially easy to plan. Although it is a challenge to host a concert on the beach, it is feasible. Through doing something different like “Listen for a Cure”, we will draw in a crowd and, more specifically, money for the ACS. Summary A wide variety of people would come to the event, specifically because we have a variety of artist. “Listen for a Cure” would be a great fundraiser for the American Cancer Society. We have a creative group of artists, good food, contests, raffles, and provide the attendees with cancer pamphlets to educate those who come to the event. This is a good way to let people know where their money is going when they donate to the ACS as well. Our fundraiser would provide the American Cancer Society with a profit of (After we get our budget= put how much we would bring in!!!!***). Request for Action Save the Date Event Planning and Management would like to formally ask the American Cancer Society to carefully look through our proposal and choose our company to plan their next big fundraiser. We have a great concert planned and would be honored to put this event on for such a well-known and respected non-profit organization. 26

27. References CNZ Audio Services. (1999). Retrieved from http://www.cnzaudioservices.com/ Dole Food Company. (2008). Charitable giving. Retrieved from http://dolecsr.com/Principles/CharitableGiving/tabid/410/Default.aspx Gaebler, K. (2010). Costs of advertising on television. Retrieved from http://www.gaebler.com/National-TV-Spot-Ad-Costs.htm Genesco. (2007). Mission statement. Retrieved from http://www.genesco.com/mission_statement Google. (2011). Miami population. Retrieved from http://www.google.com/publicdata?ds=uspopulation&me t=population&idim=county:39109&dl=en&hl=en&q=how+many +people+live+in+miami Hendrick, B. (2010, May 25). Best sunscreens: A Consumer Reports ranking. Retrieved from http://www.webmd.com/skin-beauty/news/ 20100525/best-sunscreens-a-consumer-reports-ranking Kavilanz, P. (2011, March 8). Low, low prices: Target beats Walmart. Retrieved from http://money.cnn.com/2011/03/07/news/ companies/walmart_target_better_price/index.htm Murdico, D. (2010, July 20). What does a viral video cost and how do you make one? Retrieved from http://www.reelseo.com/viral-video-cost/#4 National Institute of Health. (2011, January 12). Cancer costs projected to reach at least $158 billion in 2020. Retrieved from http://www.nih.gov/news/health/jan2011/ O'Leary, N., & Wasserman, T. (2010, July 25). Old Spice campaign smells like a sales success, too. Brandweek, 51(28), 6.  Retrieved December 3, 2010, from Research Library. (Document ID: 2098086071). Planet Fitness. (2011). About us. Retrieved from http://www.planetfitness.com/AboutUs.aspx Target.com. (2011). Community outreach. Retrieved from http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04 -031700 27