Elements of a Dynamic Sales Proposal

1. Elements of a Dynamic Sales Proposal By ​DocuCollab               © 2019-2020 All Rights Reserved, No part of this document should be modified / used without prior consent. DocuCollab​​- 1604 Spring Hill Road, Suite 216, Tysons, Virginia, 22182, USA Contact Number:​ +1-571-228-7037 | ​ Email:​ sales@docucollab.com

2. Sales Proposals are the initial documents that help the company to pitch a prospective                             business to the customers or clients. Sales Proposals form the backbone of the B2B                             selling industries as they summarize the various aspects of selling products and                         services, right from identifying the hurdles to providing a feasible sales solution. A                           well-structured sales proposal will have the capacity to persuade the customers in                         choosing your services. The elements of a dynamic sales proposal are as follows:    Proactive Team    A sales proposal is as good as the team that compiles it. A passionate and result-driven                                 proposal management team will work their magic in composing a winning sales                         proposal. The organization must ensure that the team responsible for the preparation of                           the proposal must have considerable experience and knowledge of the work they do. A                             knowledgeable team can help the organization by understanding the core values and                         work along with the mission by preparing a company-centric proposal. With the help of                             the ​proposal management software​, the team can create, control and execute proposals                         with ease and accuracy.    Understanding the Client    Know thy clients must be the basic mantra of every business. Understanding the need of                               the client, the nature of their business and the industry standards will help the team to                                 compose a perfect proposal. It is essential to understand what your client needs and                             how your products or services will help them fulfil their need. A background study about                               the industry will enlighten the basic standards and the nature of their business. It will                               also give an idea of how your business will help them enhance their services and shine                                 among their competitors. The proposal management team must assess the motives of                         their clients, their business practices, and the type of service they provide to hone the                               proposal and be prepared in making them a valuable customer.  © 2019-2020 All Rights Reserved, No part of this document should be modified / used without prior consent. DocuCollab​​- 1604 Spring Hill Road, Suite 216, Tysons, Virginia, 22182, USA Contact Number:​ +1-571-228-7037 | ​ Email:​ sales@docucollab.com

3.   Click here to read ​Tips On Choosing The Best Proposal Management Software    Customized Cover Letter    A reliable ​Proposal Management Software enables the sales team to create a dynamic                           sales proposal through its salient features. The cover letter of a sales proposal can                             capture the attention of the viewers and provide them with a lasting impression of the                               company. A poorly written cover letter or a lack of one can speak volumes about the                                 company’s operations or orderliness in approaching the clients. Hence, it is vital to                           compose a cover letter that is both concise and clear. The important points to be noted                                 while writing the cover letter are:    1. The cover letter must be customized to the client’s business and not be a                             generic one.  2. The success of a cover letter lies on the conciseness of the content and hence it                                 should be brief, and clear.  3. The cover letter must contain the outline of how your products and services will                             provide a solution to the client’s business dilemmas.  4. A summary of the distinctive features of your products and services.  5. A highlight of the important information.  6. The availability and approachability of your company.  7. Contact details of your company.    A well-composed cover letter can ensure the success of the sales proposal.          © 2019-2020 All Rights Reserved, No part of this document should be modified / used without prior consent. DocuCollab​​- 1604 Spring Hill Road, Suite 216, Tysons, Virginia, 22182, USA Contact Number:​ +1-571-228-7037 | ​ Email:​ sales@docucollab.com

4. Proposal Summary    For the proposal to be engaging and immersive, it must be structured succinctly with all                               the important features of the sales proposal highlighted accordingly. The summary must                         include how your products or services will help them overcome the present hurdles and                             improve the overall productivity and the services of their business. An attractive                         summary has the ability to appeal to the clients, and ultimately select your proposal                             among others. It is vital to keep the summary as professional as it could get by avoiding                                   unnecessary adjectives, unsuitable terminologies, false assurances and unrealistic                 deadlines. The content of the summary must focus on how your products or services can                               improve their business and provide solutions rather than on the product or service itself.                             It is also important to use politically correct terms without any errors.    Solution Layout    The solution layout part of the sales proposal must elaborate on the features and                             benefits of your products and services. A competent ​proposal creation software will                         allow the users to create the proposal document proactively with all the relevant sections                             and segments recorded for a clear bigger picture. The solution offered by your company                             must be a feasible one that applies to the customer’s business. The solution layout must                               include how your products or services are unique and how it would enable the                             customer’s business to achieve their goal. The positive impact that your product will                           have on their business must be included in this section.    Click here to read ​Tips on Writing a Compelling Project Proposal          © 2019-2020 All Rights Reserved, No part of this document should be modified / used without prior consent. DocuCollab​​- 1604 Spring Hill Road, Suite 216, Tysons, Virginia, 22182, USA Contact Number:​ +1-571-228-7037 | ​ Email:​ sales@docucollab.com

5. The Pricing    The Pricing structure will ultimately decide whether the client would accept your offer or                             not. Pricing is a sensitive topic and hence should be designed carefully considering the                             industry standards and the quality of the products. ​Software proposal template allows                         the users to structure the prices coherently and save it for future references. If the                               Summary and Solution resonates with the customer, there is a high chance that they will                               accept the offer at the price you have stated. However, it is advisable to leave room for                                   negotiation and allow the clients to quote price from their end. A best practice that                               should be employed while constructing the price is to provide a break-up of the product                               and services. A detailed cost list will enlighten the customers of the value of the products                                 and services.    Work Strategy    Proposal management software will enable the users to create a multi-part proposal                         document where the provision to include various subheaders will be available. The work                           strategy part of the proposal must contain a detailed description of how your products or                               services can be implemented to increase the client’s profitability and productivity. The                         strategy must be practicable and within the scope of the client’s workflow. To get the                               message across with more clarity, the proposal team can use graphs, images, charts and                             other such graphical representations. An illustrated work strategy will help the client to                           understand the action plan and give an idea of how it will help their business.    Success Stories    The previous successes will help you to seal the deal with your prospective client.                             Flaunting your success will attest to your confidence in managing your projects. Include                           case studies of the most successful of your projects to showcase how your products or                               © 2019-2020 All Rights Reserved, No part of this document should be modified / used without prior consent. DocuCollab​​- 1604 Spring Hill Road, Suite 216, Tysons, Virginia, 22182, USA Contact Number:​ +1-571-228-7037 | ​ Email:​ sales@docucollab.com

6. services fared and boosted your client-base. A list of links including references,                         testimonials and reviews will help the client to know more about your business and                             increase the fidelity in the business relationship.    Click here to read ​5 Sure Ways To Convince Your Boss To Invest In A Contract                                 Management System    Highlights of the Proposal    The last section of the proposal document must contain the highlights from the entire                             proposal. From addressing the problem to the solution offered, the highlights must                         contain such important aspects. Concludingly, the sales proposal must state how this                         business relationship can improve and benefit both the parties and provide stellar                         services to the end customer. The end of the document must include the provision for                               signature as an acknowledgement from the customer and contact details to further the                           proposal into a meeting and potentially establish a strong business relationship with the                           customer.    When all the elements are duly implemented, the resultant would be a winning sales                             proposal document. ​Proposal management has been made easy with the help of ​sales                           proposal software​. Creating dynamic sales proposals is achievable by using proposal                       management software that enables organizations to create proposals proactively.    Click here to read ​5 Sure Ways To Convince Your Boss To Invest In A Contract                                 Management System    © 2019-2020 All Rights Reserved, No part of this document should be modified / used without prior consent. DocuCollab​​- 1604 Spring Hill Road, Suite 216, Tysons, Virginia, 22182, USA Contact Number:​ +1-571-228-7037 | ​ Email:​ sales@docucollab.com