8 Tips for a Successful Email Marketing Campaign in 2020

1. 8 Tips for a Successful Email Marketing Campaign in 2020 We’re going to share eight of 2020’s best email marketing strategies so you can cut through all the noise. 1. Define Your Audience Defining your audience is an important first step when starting a new business. It goes without saying that without customers, you cannot grow or make sales. For this article, your “audience” is anyone interested in what you have to say. It could be someone who has signed up to your subscriber list, follows you on social media, or has performed a Google search on your business. Once you’ve identified the groups you want to target, you have to send them relevant content. Remember, you receive marketing emails from companies too. Ask yourself why you signed up to these emails, and what you like about them. 2. Prioritize Active Users If you’re startinga new business and don’t have an audience yet, then add a mailing list subscription to your website. Prioritize active users over numbers at this point. Racking up thousands of subscriptions might boost your stats, but bots don’t read or buy anything— humans do. Your immediate goal is to have an engaged audience—a subscriber group that opens your emails and clicks on your links. One way to get more subscribers is to offer people an incentive to sign up. It could be a competition, exclusive content, a sales discount—it depends on your business. If you’re on social, then why not run a Facebook campaign to find new customers and get their email addresses? The more you know about them, the more attractive your campaign will be.

2. If you have a mailing list already, then every month or so, check and see if the email addresses are active. People often sign up to mailing lists with an alternative address and never check them. If you’re emailing dead accounts, then you risk becoming spam. Emailing invalid addresses can lead to your domains and delivery IP addresses going on the ‘blacklist.’ 3. Engage with Your Customers Having conversations with customers is very important when you’re starting out in business. Even if the numbers are small at first, maintaining real connections with people will improve your open rates over time. Getting your customer’s attention is a top priority when you run an email campaign. If you don’t stimulate them with exciting content, you risk undermining your business. In 2020, customers are longing for authentic and evocative voices. They want emails they can relate to on a human level. So every time you send a tailored email campaign for your audience, your delivery rate should go up. 4. Segment Your Audience Segmenting your email lists will allow you to organize your audience groups and tailor your content for them. MailChimp found that whenever their users curate their emails lists according to location and occupation, open rates increased by nearly 19%, and click- through rates by almost 22%, compared to campaigns that go out to everyone. If you tailor your emails for specific groups, it will help you improve your open rates in the long run. You will also boost your delivery reputation by sending to active subscribers. The more open rates you receive, the more respected your email address will be. 5. Personalize Your Campaigns Delivering personalized content is essential if you want an emotional bond with customers. If you want to connect with people, then make sure to include their name in the subject line and copy.

3. Your subscribers will like it you to refer and talk to them like a friend. That’s why emails with personalized subject lines are 26% more likely to be opened than nameless ones. Also, if you have the capability, then personalizing your images according to your audience’s location will make them feel more at home. If you know where your customers live, you can entice them with offers and discounts, so your chances of engagement are likely to increase. 6. Optimize Your Emails for Mobile With up to 60% of email campaigns being opened on a smartphone device, you simply have to customize your email for mobile. No one is going to pinch and squeeze their smartphone if your email is sent in a desktop format. People no longer have the time. If you want to send a mobile-friendly content to customers, then pick a mailing list provider such as MailChimp or Constant Contact. Both have mobile-friendly templates you can use for email, and you can even create mobile-friendly sign-up forms for your site, which will help you entice even more subscribers. When it comes to writing for mobile, your subject lines need to be shorter than you can read on desktop—under 40 characters, so it works for every smartphone. The same goes for the body copy. Be succinct when you write your emails. Use short sentences and easy- to-consume paragraphs. Your emails will benefit from having a larger font when it’s being viewed on a smaller screen, so less is more here. Don’t forget, your call-to-action (CTA) button must be bright and beautiful. 7. Implement a Nurture Sequence A nurture sequence is a sales funnel—or in plain English, a series of emails you send to every new subscriber to ‘nurture’ them. You can set up them up to persuade existing subscribers to take specific actions, such as buying a product during a Black Friday promotion.

4. A nurture sequence helps you form sequential relationships with your audience. It informs them of your services and showcases your expertise, so you can convert them into paying customers. By nurturing them you can introduce new subscribers to your business — so they understand who you are, what you do, and why they should care. In practice, this can mean writing your ‘welcome emails’ once, setting them up, and whenever anyone joins your list will automatically receive them. Using a mailing list provider will help you craft nurture sequence series, which goes out to subscribers once you’ve connected. If you set this process up effectively, it will take away the labor-intensive elements of writing and responding to emails, so you can focus on growing your business. 8. How to ‘Win Back’ Bored Customers What happens when your customers stop reading your emails? With so many online distractions available, over time, people’s interest in your business may wander. If you want to get them back, you need to send them a re-engagement email. While you may have lost their attention, the good thing is that initially, they liked what you had to say. These customers signed up to your business because you were interesting and relevant to their lives. By reminding them of your value, you have a chance of getting their attention once again. Visit https://www.xirainfotech.com for Digital Marketing Company, Digital Advertising Company, SEO Service Provider, SEO Company, Social Media Marketing Company, Web Design Development Company, Web Design Company, Graphics Design Company, Software Company, Software Development Company, Mobile Apps Development Company.