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Corporations want 360 degree relationships with universities

Governor’s Grants Office Higher Education Conference May 22, 2012 Brian Darmody Associate Vice President for Research and Economic Development Director of Corporate Relations. Corporations want 360 degree relationships with universities. Why Should Corporations Care About Universities?.

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Corporations want 360 degree relationships with universities

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  1. Governor’s Grants Office Higher Education Conference May 22, 2012Brian DarmodyAssociate Vice President forResearch and Economic DevelopmentDirector of Corporate Relations

  2. Corporations want 360 degree relationships with universities

  3. Why Should Corporations Care About Universities? According to the National Science Board, more than 70% of all US patents are based on prior art references from university and federal lab research. Entire industries can be traced back to fundamental research at universities. Universities are sources of human capital along with technology capital

  4. The Partnership Continuum Levels of Strategic Partner Engagement • Executive Activities Sponsorship 3,6 • Joint Partnership 3,5,6 • State Education Sponsorship Lobbying 3 • University Initiative • Major Gifts 3,5,6 Sponsorship 3 • Business • Undergraduate Research Support Development 2,5 Program Support 3 • Student Consultant 4 • Graduate Fellowships 5 • Hardware Grants 3,5 Involvement • Collaborative Research KEY • Curriculum Dev/ABET Program Report 5,3 Awareness • Industry Affiliates/ Support & Fundraising 3 1• Recruiting • Outreach Programs 6 Advisory Program 3 • Career Fairs 1 • Workshops/Seminars 4 2• Education Sales • Support for Proposals for • Research Grants 3 • Interviews 1 3• UR Account Managers • Support Contract 3 Education (NSF, NASA, • Internship/Co-op etc.) 3,5 4• UR Programs • EDU Account 2 • Student Organizations • Software Grants 3 Sponsorships 3 5• UR Research • BETA Programs 3 6• Other (Philanthropy, • Philanthropic Support 6 Alumni, Executive) • Guest Speaking/Lectures 4 Phase Three Phase One Phase Two Phase Four Phase Five Traditional Engagement Holistic Engagement

  5. Federal Grants and Contract Administration May Be Complex, but the Rules Are Known: Not True for Corporate Research

  6. Working with Corporations is Challenging Corporations Universities Want to own IP We own IP from fed sponsored research, why not you? Have to publish Many ??? Long, with many meetings • Want to own IP • IP value: we are paying you to produce it • Prefer not to publish • Who can say no: many • Who can say yes: executive • Timelines: short

  7. Understand Both Internaland External Cultures and Incentives

  8. The Number the Vice President for Research Cares About: Academic Institutional Profiles: Total R&D expenditures at universities

  9. The Number the Vice President for University Relations Cares About: University Fundraising Results 2011

  10. Guide to Industry ResearchandPartnership Continuum UniversityIndustry Demonstration Partnership http://sites.nationalacademies.org/pga/uidp/index.htm

  11. Researcher Guidebook for Successful Industry University Collaborations: This Researcher Guidebook addresses the opportunities and challenges unique to institution and industry collaborations. These two companion portions of the guidebook together create a strategic tool to promote greater understanding of the issues that face both parties in order to facilitate more effective collaborations for mutual benefit. Reading this guidebook should lead the researcher to ask the right questions, both of the organization and of the potential collaborator, to determine whether to proceed with a particular collaboration. http://sites.nationalacademies.org/xpedio/groups/pgasite/documents/webpage/pga_069333.pdf

  12. Maryland: We Have the Steak, But Not the Sizzle

  13. Duke University Research Triangle Park North Carolina State University JHU Homewood Columbia UM College Park

  14. NSF State Profiles: 2007-08

  15. Thank You!Brian DarmodyAssociate VP for Research and Economic DevelopmentDirector of Corporate Relationsbdarmody@umd.edu301-405-1990301-928-0527 (cell)

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