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Ronan Harris Managing Director EMEA Online Sales, Google

Content. and the digital age. Ronan Harris Managing Director EMEA Online Sales, Google. >1.6 billion. people online worldwide. 48%. EU households have broadband. 43%. EU population use the Internet almost every day. WHERE ARE WE HEADING. Shift to Internet distribution.

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Ronan Harris Managing Director EMEA Online Sales, Google

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  1. Content and the digital age Ronan Harris Managing Director EMEA Online Sales, Google

  2. >1.6 billion people online worldwide 48% EU households have broadband 43% EU population use the Internet almost every day

  3. WHEREARE WE HEADING

  4. Shift to Internet distribution

  5. Mobile media comes of age

  6. Media gets personal Shared Viewing Conversation Content Shaping

  7. Democratisation of Production

  8. Opening up of the content supply chain

  9. “I find it interesting that people still think that the online world and the real world are different things” Charlieissocoollike

  10. Q&A

  11. Back up

  12. The nature of revolutions

  13. AdoptionCycle

  14. Tech Content Users Advertising TV Internet Radio Print 1836 1895 1450 1922 1927 1941 1990 2010

  15. Changing our lives

  16. Example: TV – Some Figures Global unique users on YouTube Source: Nielsen Net Ratings UK homes using online catch-up TV Source: OFCOM 330 Million 23% of internet homes New content uploaded on YouTube UK internet users using BBC iPlayer Source: OFCOM 15% 20 hours/min 1,200 TV stations/day

  17. Some Figures Number of Mobile Apps available Smartphones sold worldwide in 1H09 Source: Gartner 77 million >65,000 in iTunes >50,000 from GetJar Number of Mobile Apps downloaded Worldwide mobile internet users Source:Juniper ~15% mobile users >1.5 bn from iTunes >0.5 bn from GetJar

  18. Social networking profiles used in advertising

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