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Run Your Beta Right

Run Your Beta Right. Tricks and tips you can use to maximize the impact of your beta to have a more successful product launch. Presenters. Jonathan Hanna Senior Producer, Kaneva, Inc. Richard Weil Community Director. Top Issues for. Acquisition – get them to play! Retention – keep them!.

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Run Your Beta Right

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  1. Run Your Beta Right Tricks and tips you can use to maximize the impact of your beta to have a more successful product launch.

  2. Presenters Jonathan Hanna Senior Producer, Kaneva, Inc. Richard Weil Community Director

  3. Top Issues for Acquisition – get them to play! Retention – keep them! Live Beta

  4. Beta = Live Remember this mantra through all phases of beta and you can’t go wrong! Treat your beta community as you would a live community. Most players in your beta aren’t there to test – they are previewing the game.

  5. Purposes of BetaOutside of Product Testing Building a community. Setting a tone. Building a contact list. Defining your internal processes, community, publishing, customer support. Marketing/PR. Test new ideas, take advantage of the small group of players, etc.

  6. Necessary Evils of Beta Character wipes. Server downtimes. Multiple game updates. Stress Tests. NDA. We have to do these, but they cause churn, so do so sparingly.

  7. Inviting Players Invite players in groups such as guilds. Give players tools to register for beta as a group (and add others later). Playing with friends makes the beta more fun. Don’t churn through signups just to hit beta goals.

  8. Setting Expectations Don’t interact more than you think you will during live. (common mistake) Set the correct expectation for community contributions. (don’t let them think they are co-developing the game)

  9. Making the Beta Fun Run events to focus testing. Should players expect that level of event effort in live? Rewards and contests. Be careful to set expectations.

  10. Feedback Beta is like a large focus test. Be aggressive with surveys, in game and out. Talk to the beta players who churned out. Track metrics early and often, churn is important even during beta. Don’t drink the kool-aid, speak up when there are issues.

  11. Beta as a Sales Tool Don’t let the NDA keep you from using the Beta community to sell your game. Find ways to let Beta players talk about the game in positive ways. Beta Journals, Q&As, etc. Combat the negative NDA breaks proactively.

  12. Don’t Forget the Non-Beta Players They’re not in the beta, but they’re still vital Talk about the beta, don’t let your own NDA handcuff your communications Get them excited about the Beta without making them upset about not being in

  13. Summary Treat Beta like Live. Set expectations. Test procedures. Be wary of the necessary evils. Make the Beta fun!

  14. Q&A

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