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2006 Year-End Confectionery Retail Performance Overview in the USA

The 2006 retail performance report for the confectionery industry in the USA highlights key statistics and trends in sales from January to December 2006. Total confectionery sales reached $28.9 billion, with a growth rate of 2.8%. The breakdown of sales by channel shows supermarkets, Wal-Mart, and convenience stores as major contributors. Seasonal sales figures for Valentine's Day, Easter, Halloween, and Christmas are also presented, revealing variances in consumer behavior based on holidays and economic factors. This analysis provides insight into the market dynamics affecting the confectionery sector.

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2006 Year-End Confectionery Retail Performance Overview in the USA

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  1. Confectionery IndustryReview 2006 Year End

  2. USA Market • Retail Performance

  3. 2006 Retail Confectionery Sales 52 week sales estimates January - December 2006 % $Change Confectionery $28.9 +2.8% (Chocolate, Sugar, Gum) Sales in billions Estimates are based upon interpretation of IRI retail sales data, NCA Shipment Data, and Euromonitor

  4. 2006 Retail Channel Performance Based on 52 Week Sales – January - December 2006 Channel 2006 $ Sales 2006 % Growth Supermarkets $4.3 +0.1% *Wal-Mart $3.2 +6.7% Mass X Wal-Mart $1.3 1.5% Convenience Stores $4.2 +9.4% Drug Stores $2.4 +4.6% *Warehouse Clubs $2.1 -0.3 *Dollar Stores $.8 Even Vending $1.2 +0.5% *Bulk $1.5 -0.4 • Source: Sales figures are compiled by National Confectioners Association based on input from Information Resources, Inc. NCA/CMA Monthly Shipment Reports and U.S. Department of Commerce • Sales Figures in billions

  5. 2006 Retail Category Sales Category $ Sales Growth Category Size (000 millions) Misc. Snacks +28.0% $220 Snack/Granola Bars +4.3% $1,915 Coffee +3.0% $3,017 Bakery Snacks +3.5% $860 Salty Snacks +2.6% $7,462 Candy & Gum +1.6% $8,000 Ice Cream -0.3% $4,402 Cereal -0.6% $6,108 Cookies -0.6% $3,919 Carbonated Beverages -1.2% $13,315 Milk -2.9% $10,823 Dry Fruit Snacks -3.5% $510 Information Resources FDMX 52 week sales through December 31, 2006 Supermarkets, Drug and Mass Only

  6. Candy and Gum Rank 3rdAmong Food Categories IRI Food, Drug & Mass Excluding Wal-Mart 12/31/06

  7. 2006 Seasonal Performance What Affects Seasonal Sales? • Date/Day of Holiday • The Economy • Consumer Confidence • Consumer Mood • Shopping Patterns/Habits • Merchandising Strength/Visibility

  8. Confectionery Seasonal Sales (** in millions of dollars) $ Sales 2006 Valentine’s Day $971 2006 Easter $1,884 2006 Halloween $2,146 2005 Christmas $1,389 Results as of January 2007 Source: Sales figures are compiled by National Confectioners Association based on input from Information Resources, Inc. NCA/CMA Monthly Shipment Reports and U.S. Department of Commerce

  9. Holiday Dates/Days • Holiday 2005 2006 2007 • Valentine’s Day Monday Tuesday Wednesday • Easter 3/27 4/16 4/8 • Halloween Monday Tuesday Wednesday • Christmas Sunday Monday Tuesday • Thanksgiving 11/24 11/23 11/22 • Shopping Days 31 32 33

  10. Seasonal Confectionery Trends 2006 200520042003 2002 VALENTINE’S -4.0% -3.0% -7.6% +6.5% EASTER -7.6% +5.5% +2.2% -2.2% HALLOWEEN+2.4% +0.7%-0.4% CHRISTMAS -3.5% -1.4% -3.0% * IRI FD&M +0.1% +7.0% +2.8% +2.3% +1.0% +2.4%

  11. USA Market • 2006 First Eleven Months • Manufacturer Performance

  12. 2006 Confectionery Performance Manufacturers’ Shipments January – November 2006 Category Manf. Sales % Chocolate $6.5 billion +0.9% Non-Choc. $3.1 billion +6.1% NCA Monthly Shipment Reports January – May 2006

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