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Designing a Faith Formation network

Designing a Faith Formation network. Vision & Practice of 21 st Century Faith formation John Roberto. Network Design Process. Step 1. Select a target audience, research the target audience, and identify needs and interests

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Designing a Faith Formation network

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  1. Designing a Faith Formation network Vision & Practice of 21st Century Faith formation John Roberto

  2. Network Design Process Step 1. Select a target audience, research the target audience, and identify needs and interests Step 2. Identify and select themes or content areas for a faith formation network which address needs and interests Step 3. Develop programming for the faith formation network Step 4. Design the digital platform (website) to integrate all programming in the faith formation network Step 5. Create and test a prototype of the network with the target audience Step 6. Evaluate, make improvements, and implement version 2.0 of the network; continue evaluation and improvements. 

  3. Step 1Research Your Target Audience Children & Families Teens & Families Emerging Adults: 20s-30s Young Adults: 30s-40s Mid-Life Adults: 40s-50s Mature Adults: 50s-70s (Baby Boomers) Older Adults: 75+ Families All Ages/Multigenerational • Life Tasks • Life Issues • Milestones and Life Transitions • Spiritual & Religious Needs • Ethnic-Cultural Needs • ____________

  4. Step 1Research Your Target Audience • Review the relevant research and effective faith formation practices for your target audience. • Conduct focus groups. • Conduct research out in the community. • Use an Empathy Map to name your insights from the research.

  5. Research Your Audience Empathy is the foundation of a human-centered design process. To empathize, we: • Observe. View users and their behavior in the context of their lives. • Engage. Interact with and interview users through 1-1 interviews and focus groups. • Immerse. Experience what your user experiences.

  6. Research - Empathy Map

  7. Step 2Identify network themes/content • Identify the big themes or content areas. • Add existing programming, events, activities, etc. • Select the themes or content areas that you will add to your network.

  8. Step 2Identify network themes/content • Identify the big themes or content areas. • Add existing programming, events, activities, etc. • Select the themes or content areas that you will add to your network.

  9. Networks of Faith Formation

  10. Families with Children Network

  11. Youth Faith Formation Network

  12. Young Adult Network

  13. Baby Boomer Adult Network

  14. Step 3Develop Network Programming

  15. Step 3Develop Network Programming • Generate new programs, activities, or strategies. to program each theme or content area. • Add blending learning programs for existing or new programming. • Use a variety of learning environments. • Design new initiatives to address priority needs. • Research resources for your programs.

  16. Learning Activities • Courses & workshops • Large group learning events • Online courses & activities • Small groups: Bible study, theological study, faith sharing, mission/action groups, support groups • Mentored experiences • Webinars & video conferencing • Audio and video podcasts • Apps and digital resources • Extended programs, camps, mission trips

  17. Youth

  18. Adults

  19. Blended faith formation

  20. “Programming” the network Flip Sunday School or Youth Group: learn on your own or in small groups outside of the gathered program; discuss/apply/practice/demonstrate at the gathered program. Connect Church Programs/Events with Online Content. Offer 1 Program in Multiple Formats. Offer an Online Video Program (in a Google+ Hangout) for Small Groups with Online Content. Offer Online Courses & Activities with the Option for Mentors, Small Group Experience, or Large Group Gathering. Offer a Webinar or Streaming Presentation (at a scheduled time and available as a recording later) with Online Learning. Differentiate Program Content using Gathered Settings for Core Content & Experiences, and Online Learning with 1-1 Mentored and/or Small Group Experiences.  

  21. One Program – different modes Course or Program or Workshop • Presentation/Teaching at Church • Continuing Learning Online: post-presentation to extend learning • Streaming the Presentation Online (real time) • Online Video Course – learning on your own with a mentor • Online Video Course – small group experience “off-campus” using a small group learning plan

  22. learning Environments

  23. Virtual & Physical Environments Church facilities Home Workplace Schools Camps Retreat Centers Museums Libraries Restaurants & coffee shops Sports settings Network Website Website Resource Centers Online Schools YouTube, Ted Talks, etc. Pinterest Facebook Twitter Google+ Meeting Sites (Meetup) Edmodo PHYSICAL ENVIRONMENTS VIRTUAL ENVIRONMENTS

  24. Faith Formation Content • Church Programs & Activities • Community Programs & Activities • People Resources • Print Resources • Audio & Video Resources • Art, Drama, and Music Resources • Online Content: Websites, Blogs, Video • Online Education: Webinars, Courses • Apps & Digital Resources

  25. Step 4Build an Online Platform

  26. Online Learning Environment

  27. Online Learning Environment

  28. Add Interactivity +Social Media

  29. Step 5Create & Test a Prototype Implement the faith formation network through small scale prototyping with a small group of your target audience.

  30. Step 5Test a Prototype Testing is the chance to refine our solutions and make them better. Prototype as if you know you’re right, but test as if you know you’re wrong. • Refine our prototypes and solutions. • Learn more about our user. Testing is another opportunity to build empathy through observation and engagement—it often yields unexpected insights. • Test and refine our POV. Sometimes testing reveals that not only did we not get the solution right, but also that we have failed to frame the problem correctly.

  31. Step 5Test a Prototype • Prototyping is getting ideas and explorations out of your head and into the physical world. • In early explorations keep your prototypes rough and rapid to allow yourself to learn quickly and investigate a lot of different possibilities. • Prototypes are most successful when people (the design team, the user, and others) can experience and interact with them. What you learn from those interactions can help drive deeper empathy, as well as shape successful solutions.

  32. Step 5Test a Prototype We prototype to: • Learn: If a picture is worth a thousand words, a prototype is worth a thousand pictures. • Solve disagreements: Can eliminate ambiguity, assist in ideation, and reduce miscommunication. • Start a conversation: Can be a great way to have a different kind of conversation with users. • Fail quickly and cheaply: Allows you to test a number of ideas without investing a lot of time and money up front. • Manage the solution-building process: Encourages you to break a large problem down into smaller, testable chunks.

  33. Network Design Process

  34. Connecting & communicating

  35. Interactivity +Social Media

  36. Describing, Connecting, and Promoting Your network Be sure to pay careful attention to the titles and descriptions so that they capture people’s interests. Develop descriptions that are positive in tone, indicate clearly the content or focusof an activity. • Describe how your offerings respond to something within the lives of people. Highlight the relationship between the content and the particular spiritual or religious needs, interests, passions, concerns, or life issues of people. • Describe the 2-3 benefits of participating or engaging in faith formation. • Explain to people how to use the Network and how to access the activities and resources.

  37. Connecting Strategies • Connect to (or extend from) a gathered event, program, ministry. • Use personalized invitations. • Establish a Facebook page for faith formation for Network announcements, updates, stories and photos from people engaged in faith formation, etc. • Use Twitter to announce updates, events, and invite reflections from people on their experiences in the Network. • Send email or regular e-newsletters to targeted groups (use a service like Constant Contact). • Provide ways to share experiences using blogs, Twitter, Facebook: videos, reports, photos, etc.

  38. Connecting to Social Networks Our social network is made up of all the people we’re connected to, all the people they are connected to, all the people they are connected to, and so on.

  39. Additional Tools

  40. Research - Focus Groups 8-12 people in your target group reflecting a diversity of people • How would you describe your age group in key words or phrases? • What are some of the key life tasks that your age group is experiencing? • What are some of the important life issues that your age group is experiencing today? • What are the significant spiritual issues that your age group is experiencing today? • What are the most meaningful experiences you have in life? What makes these experiences meaningful to you?

  41. Research - Focus Groups • How important is your relationship with God? Why? • Where do you experience God most? • What is most important to you about being a Christian (or a member of a particular denomination or faith tradition) today? • How do you live your Christian faith? Name some of the ways you put your faith into practice. • How can the church help you to continue growing as a Christian? Be specific. Name some of the things you would like to see your church offer for your age group?

  42. Define – Point of View (POV) The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights, and scope a specific and meaningful challenge. It is a mode of “focus” rather than “flaring.” Task: to come up with an actionable problem statement: the point of viewof your target audience(s)

  43. Define - POV Your point of view should be a guiding statement that focuses on specific users, and insights and needs that you uncovered during the empathize mode. A point of view (POV) is your reframing of a design challenge into an actionable problem statement that will launch you into a generative ideation.

  44. Define - POV A good point of view (POV) is one that: • Provides focus and frames the problem • Inspires your team • Provides a reference for evaluating competing ideas • Fuels brainstorms by suggesting “how might we” statements • Captures the hearts and minds of people you meet • Saves you from the impossible task of developing concepts that are all things to all people • Is something you revisit and reformulate as you learn by doing • Guides your innovation efforts

  45. Define – POV Want Ad A POV Want Ad can be a good way to express your distilled findings in an intriguing format. The want ad format tends to accentuate a specific user, and her important character traits. Embed your user, his or her need, and your insights within the format of a want ad.

  46. Define – POV Want Ad Format Descriptive characterization of a user. . . . . followed by “seeks” an ambiguous method to meet an implied need . . . . plus additional flavor to capture your findings. . . .

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