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Actel Automotive Solutions APA Automotive

Actel Automotive Solutions APA Automotive

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Actel Automotive Solutions APA Automotive

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  1. Actel Automotive SolutionsAPA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

  2. Agenda • Corporate Overview / Strategy • Automotive Market Summary • Actel Automotive Solutions • ProASIC plus Automotive • Program Highlights/Plans • Where we are wining • Q & A

  3. Actel Company Overview • Established FPGA Supplier • First product shipped - 1988 • $149.9M in sales in 2003 • 53 consecutive quarters of Pro Forma profitability • Strong balance sheet - $149M cash, no debt • 29% R&D spending • More than 500 employees • Fabless company • #1 flash- and #1 antifuse-based FPGA supplier Actel’s new 157,000 ft2 WorldWide Headquarters in Mountain View, Calif. The Single-Chip, Nonvolatile FPGA Company

  4. Space Mil/ Aero Hi Vol. / Hi Rel Actel’s Product Offerings Value-Based FPGA High-Speed FPGA Mainstream SRAM FPGA Cost-Effective Flash Technology High-Performance Antifuse Technology Hi-Rel FPGA Flash & Antifuse Technology Military / Aerospace / Automotive / Severe Environments

  5. Space Mil/Aero High-Volume/Hi-Rel (automotive & severe environment) Hi-Rel Sub-Markets and Targeted Products Hi- Rel FPGA RTSX-S / RTAX-S MX / SX-A ProASIC Plus / Axcelerator for military eX / SX-A / MX / ProASIC Plus for automotive

  6. Automotive Electronics Market • 2002 total worldwide automotive semiconductor market was approx. $13.3B, expected to grow to $18.3B by the end of 2005* • Automotive use of semiconductors are expanding from “under the hood” to in-the-cab • Telematics will be the key driver for FPGAs • Total “telematics” market for combined hardware and subscriptions is expected to grow from a $3.6B market in 2000 to a $27B market by 2005* • Convergence of communication, entertainment, navigation and control/comfort features • Unlike traditional ASIC-centric automotive applications, much of this market is characterized by moderate volumes and fast time-to-market requirements • De-facto standards still being defined • Analysts expect the automotive FPGA TAM to grow from $8M in 2002 to $50M by 2004 and $122M by 2006* *Source: Gartner Dataquest October 2003 and December 2003

  7. Automotive Electronics: A Market in Transition • New Business Model • Time-to-market pressures associated with consumer products • Standardization on a flexible common hardware platform • Product versioning • Growing data processing and bandwidth requirements • Wiring and component overhead is becoming a significant liability • Mixed-signal ASICs and MCMs are gaining traction as a means to deliver integrated next-generation systems Service providers anxious to tap into new recurring revenue streams Manufacturers anticipating better customer satisfaction and return business • Customer relationship management • Maintenance/remote diagnostic

  8. Automotive Market Update • Actel is positioned today as an industry leader to engage with early adopters • Estimated Auto Global PLD Consumption ($M) • Focus on Telematics/Driver Information systems • Factor in other fringe applications and these numbers could be very conservative • Mobile diagnostic, Container tracking, Wireless applications

  9. Actel Automotive FPGAs • From concept to console Actel provides a comprehensive solution that meets the unique requirements of the automotive industry for in-cab Control, under the hood, and Telematic applications • Program launched with eX April 2003 • Addition of SX-A and MX September 2003

  10. Actel Drives Flash Into Automotive • The industry’s only flash-based automotive FPGAs — ProASIC Plus • Seven family members (75,000 – 1-million system gates) • Fastest ramping product in Actel’s history • In-system reprogrammable • Extends the inherent benefits of Actel’s two nonvolatile technologies — flash and antifuse — to the automotive community • Single-chip solution, low power and tamper resistant • Industry’s broadest automotive FPGA portfolio — eX, MX, SX-A and ProASIC Plus • Densities (3,000 to 1-million system gates) • Extended-temperature products • Antifuse: –40C to +125C ambient (+150C junction) — Industry’s highest • Flash: -40C to +125C junction • Guaranteed supply

  11. Actel ProASIC Plus Automotive Success • Life Racing • Developed automotive engine control unit (ECU) successfully used in the first race of the 2003 Superfund World Series, a critical stepping stone to Formula 1 • In-system programmability allowed Life Racing to replace off-the-shelf Time Processor Unit (TPU) controllers • Live at power-up functionality enables designers to eliminate additional components traditionally needed to prevent fuel injector or ignition coil drivers from turning on during power up • Reduction in component count and board area • ProASIC Plus FPGAs from Actel enabled unprecedented flexibility and performance • Shorten software development time • Reduce debug requirements • Speed time to market

  12. Actel FPGAs Enable Next-Generation Automotive Electronics • Valeo Electronics Connective Systems Division • Developed a new system to transmit control signals on existing power networks • High-reliability FPGAs from Actel enabled rapid design iterations throughout the development process • Ability to lock pinouts • Tamper resistant • Low power • Small form factor • Ability to perform in demanding conditions

  13. Extensive Automotive IP Portfolio • Dedicated IP Portfolio • Targeted and optimized for Actel’s single-chip automotive FPGAs • Selected to compliment in-cab and under-the-hood applications • Reduces time to market and allows for integration of multiple design elements into a one-chip solution • Current automotive IP offering contains over 30 cores • Offering highlights include:

  14. Actel Announces New iLIN and iCAN IP Cores Actel strengthens automotive IP portfolio with new iLIN and iCAN IP cores from Intelliga Integrated Design LIN provides cost-efficient bus communication • iLIN is a high-performance, full-featured core — Actel’s first LIN offering • Meets reliability and performance standards in Actel’s automotive and industrial-temp grade FPGAs • LIN is 20 kbps; one node accesses bus at a time • CAN offers bandwidth and versatility • iCAN is a small, cost-effective solution • Actel now offers more than 10 CAN cores for a variety of application requirements • Meets reliability and performance standards in Actel’s automotive and industrial-temp grade FPGAs • CAN is 1 Mbps; several nodes request simultaneous bus access

  15. Memec Design/Unique Automotive Development Kit

  16. Memec/Uniqe CAN demo features • Module targets Actel SX-A FPGA with Memec’s CAN IP • Complete On-Chip loopback CAN demo • features SX72A FPGA in a 208-PQFP with socket • Board includes Actel Silicon Explorer II header • Incorporates monitor program for FPGA programming and program execution • Source code for FPGA and CAN controller • Documentation and User’s guide • Available immediately for $295 (USD) • Single license of Memec’s CAN core available immediately

  17. 2003 Automotive Activity Summary • Automotive Family Product Launch • Channel training • Website • Collateral • Data Sheets • MX/SX-A Automotive Products Announced • Customer launch road show • Direct Mail/EDM/Telemarketing • Over 3,000 Leads generated • Over 50 WW media citations

  18. Actel Automotive in the news

  19. Future Plans • APA Automotive Launch (Feb 9) • Memec Design/Unique CAN Development Kit • Inteliga IP partner announcement • Unique(Memec) Automotive Seminar (Feb) • Automotive Direct Mail II (Q1 2004) • Over 2,000 new names (over 1k NA/ balance WW) • Portable Design contributed Article (April) • How to Sell Automotive Webinar/Presentation (Ongoing) • Target Applications • Focus Customers • Secondary Customers • Identifying complimentary technology/suppliers

  20. Actel Automotive Product Portfolio and Roadmap Applications Next Gen. APA Automotive High-performance integration Memec CAN Demo Kit Intelliga LIN and CAN Companion Cores MX/SX-A Automotive Product Launches Architectures for flexibility and customization Automotive Program Launch eX support “Sub-bus” Connections Q2 2003 Q3 2003 Q4 2003 Q1 2004 Q2 2004

  21. In the Cab and Aftermarket Electronics • In the Cab • ProASIC+: Sky-Bitz/Volvo • GPS Tracking Unit • MX: Clarion (Japan) • Automotive Wireless Lan • eX: Valeo • Proprietary Control System • Drives Control Signals over power network • After Market Electronics • eX: Engenius • Automotive Fleet Management/Diagnostic Monitor

  22. Under The Hood • ProASIC+: Life Racing • ECU Module • Used in Superfund World Series • MX: Siemens/Renault • Engine Control Module • eX: Compact Dynamics • F1 ECU • (Confidential) • ProASIC+: Johnson Control • Camless Engine Control • MX: ZF Sachs/IR • Engine Control • Industrial Camless Engine

  23. Other Opportunities • Hitachi: Occupant Sensor for Airbag System • Conaught Electronics (Audi): Radar Based Parking Assistance system • Trico: Integrated mirror system with integrated object and distance monitering • Motorola: Emulation Board for automotive MPU (qualified and assigned Mot part #) A variety of Diagnostic, Telematic, Navigation, Safety, Engine Control, and more!

  24. Actel Automotive FPGA • EX • SXA

  25. MX ProAsic_Plus Actel Automotive FPGA

  26. Summary • We have a best in class product offering • Density, Reliability, Temperature, Security, Reprogrammability • Actel is helping define this market with early adopters • Focus on first and second tier automotive vendors • Engage with high growth segments • Navigation/GPS • Infotainment • Involve the factory • Quoting • Support